Ever feel like you’re spinning your wheels trying to explain Primerica’s value, but it just doesn’t click with your prospects? You’re not alone. Many reps struggle to break down the complex concepts into simple, relatable terms that resonate. But what if you could change that? What if you could turn every kitchen table conversation into a powerful recruiting opportunity? That’s exactly what Donna Fykes dives into in this session. She shares the quick and dirty on how to explain the difference between Plan A and Plan B, making it crystal clear why Plan B is the obvious choice. It’s practical, straightforward, and exactly what you need to boost your recruiting game. Watch the video below and discover the step-by-step approach that can transform your presentations and help you recruit with confidence.
Video Transcription:
Good morning, Primerica.
How many are you really excited to be here? Like, really? You know, I listened to Joe.
Let me.
Let me thank God for all of the blessings he’s put in our lives.
Mine, yours, ours.
We’re blessed to be here.
Thank Joe and denise for all that you’ve done to put the school together.
There’s work that goes in behind it so that you can showcase your business to your people, and that’s really cool.
I mean, look at this.
I can’t wait.
Okay.
All right, Melita.
Well, I don’t know if she’s still here, but her message was just do it.
You know, which is the art Williams message.
You know, this is what we got going on.
Joe talked about the leadership side, you know, Primerica being a dream company.
Like, it’s a dream company.
It really is.
And then Colby talked about the ingredients.
I’m here to talk a little bit about the crusade, because some of you are here.
Maybe you’re brand spanking new.
Maybe you’ve been around a little bit.
I can say it’s for the licensed agents, but not only the licensed agents.
How many of you really can explain the crusade? Like, quick.
Like, quick? So I’m going to give you the quick and dirty on how to explain bi department.
That’s the difference.
That’s what we do.
And if you can get to the kitchen table like that, you can recruit people who want to make money and build a business also.
All right, when I started way back when, way, way back when, it was called a paper napkin presentation.
I don’t know.
Now we got tablets, and I don’t know.
I still got a paper napkin.
All right, here we go.
So I’m going to say, write it down so you can memorize.
Maybe you can learn the words.
What do I click here? Joe? Arrow down.
Arrow down.
Ha ha.
That’s the arrow up.
Maybe it’s upside down.
Okay.
Four easy steps to, by term, invest the difference.
Okay, here we go.
All right.
There are 15 billion families out there, 11 million right here in New York alone, that own the wrong product.
All right? So I’m going to talk about plan A and plan B.
Plan A, you get to.
Okay, you get to put money into a product, okay.
Or your savings.
And for the first two to three years, they get to keep all your money.
All right? They’re going to give you a one to 4% return on your money, all right? But if you want your money, you got to borrow it.
How you feel about that? Okay.
Mmm.
Not so much.
Right? Okay.
And then here we go.
If you die, they get to keep all of your savings.
Who’s in for that? Not.
Okay, so plan B.
Plan B is kind of simple.
All of the money you put into it, now, it’s your money, okay? So you’re gonna get a potential 7% and up return on your investment.
Okay? If you need your money, you can take it.
It’s your money.
Just take it.
Okay.
And if you die, your family gets to keep it.
Now, if you can explain this and just simply ask someone, would you want plan a or plan b? Come on.
Which one would you pick, guys? B.
B.
Okay.
There you go.
And every time I show families who are in plan a how to convert to plan b, all right? We make between 150 and dollar 400.
When I can teach you how to do that, how interested would you be in coming aboard and making some part time money? Pretty cool, right? The thing is you got to be able to explain a and explain b, and then go recruit some people.
If you’re at the kitchen table, this is a recruiting presentation right here.
That’s my piece today.
