Executive TLDR
Your mindset determines your results.
Trust the process and follow the system — don’t reinvent it.
Focus on becoming better, not just making money.
Poor thinking leads to poor decisions and poor outcomes.
Stay in the learning and growth zone.
Financial independence requires building others, not winning alone.
Video Summary
At this leadership event within Primerica, Mervyn and Zulia Boone deliver a powerful message on maintaining a winning mindset and staying focused on the long-term prize of financial independence.
They emphasize that mindset drives everything: attitude influences behavior, behavior drives action, and action produces results. Success is not accidental — it’s built through disciplined thinking, belief, and consistent execution.
The Boone’s highlight three major pitfalls:
Poor Thinking – Fixed mindset, fear of success, and negative internal dialogue.
Poor Beliefs – Scarcity thinking and lack of confidence.
Poor Action – Avoiding the hard route and seeking shortcuts.
They stress trusting leadership, following proven systems, and resisting the urge to “reinvent the wheel.” Growth happens in the learning zone — outside comfort and fear zones.
Referencing classic personal development principles from Think and Grow Rich and Jim Rohn’s philosophy on personal responsibility, they reinforce that success requires upgrading your internal beliefs before external results change.
The ultimate message: financial freedom isn’t about reaching RVP status — that’s just the starting line. True victory is building an organization where multiple people win together. Choose your path wisely, because your daily decisions determine your destination.
FAQs
What determines success according to this talk?
Mindset, belief systems, and consistent action.
Why is trusting the system important?
Proven systems work when followed without modification.
What is the biggest obstacle to growth?
Poor thinking and fixed mindset patterns.
Why focus on growth zones?
Growth occurs outside comfort and fear zones.
Is the RVP contract the ultimate goal?
No, it’s the starting line toward financial independence.
Glossary
Winning Mindset – A belief system focused on growth, faith, and disciplined action.
RVP Contract – Regional Vice President level within Primerica.
Fixed Mindset – Belief that abilities are static and unchangeable.
Growth Zone – The space where discomfort leads to development.
Input Goals – Daily controllable actions that lead to larger outcomes.
Transcript:
Speaker 1
I just want to thank all the leaders, all the RVPs, everybody played their part in putting this event together. Shout out to Joe and Denise. Thank you for having us excited about our team. Nobody’s over anybody else. But I want to give a shout out to Craig Ricketts in the back. He drove down from Georgia to come to this event. All right. Working with, you know, Zeppelin, Lloyd and Shannon and Chris and I. But today is about my wife. She’s going to crush it for y’all. Please give it up for Zulia Boone.
Speaker 2
Good morning. How’s everybody doing today? All right. Perfect. Thank you. All right, thank God for this opportunity, right? And definitely the Cardinos and the crusaders for extending this invitation. We’re very grateful for that. So let’s kick it off, right? So reaching the prize, who’s ready to get that prize, right. We joined for financial freedom and independence, and we gotta go out there and we gotta resell ourselves on the go, right? So we have to understand your mindset determines your outcome. So our attitude equals our behavior, our action, our action, our results, performance, which is our mindset, right? And if you guys ever seen the secret, you remember when the gentleman, you know, the lady, like, stumped her toe and then her whole day went downward spiral, right? So you want to have more positive deposits versus negative. And it all starts with the attitude.
Speaker 2
So anytime you start your day with positivity, then you’re going to be getting closer to your goal versus negativity. Right? So think, if I start my name negative and I keep my day negative, it’s going to lead me further away from my goals, right? I. So what we want to do is we got to understand, first comes there’s a process in the start line, right? And with that, we got to follow the process. This business is a process. And when we do that, the money’s going to come. Who wants money, right. We jump from the money and the money, right? But you’re going to get that RVP contract. Who wants to get that RVP contract? Because it’s not about the RVP contract. The RVP contract is just the starting line, right, to have the prize.
Speaker 2
And the prize is that financial freedom and independence to do what we want to do, whenever we want to do it, whoever we want to do it, right? So to win the prize, we have to trust the path, right? We got to see every step before it is. You know, one of the speakers earlier talk about faith. You got to walk with faith, not by sight. And you just got to trust your leadership, right. Your rvps and above have a financial interest in your success. So we got to trust what they’re saying, right? I remember Roy would always talk about how Joe would tell him, I already stepped on that line nine. We’re trying to tell you to go left and you’re trying to go straight, right. You’re going to blow up if you keep going straight. So trust the process. Follow the system.
Speaker 2
Every system works as long as you follow it. Stop trying to reinvent the wheel, right? So if you were a person that copies, congratulations, you’re going to be very successful here, right? But if you are that smart person, then you got to learn how to dummy up, right? So that you could go out there and get financially independent, right? So people want to, people do what they see, not what they hear. Of course, we got to lead by example and be that winning reason. So reasons why we fail the process, right. Number one is poor thinking. How is your thinking? Okay. Do you have a fixed mindset? Is it. Oh, you know, I was born this way. Oh, my astrology says I’m an Aries, so this is how I am, right? No, you gotta change that. You gotta go out there and grow, man.
Speaker 2
One of the biggest things when we started this business, we have fear of success. And we had a very low belief, so we invested so much money in self improvement books, right. Because that is the most improvement that you got to do. Stop trying to manage people and manage yourself. Right. Lead people. Right. So you got to go out there and manage that. Because what happens is that every time you have poor thinking, it continues to lead to poor decisions, equals more problems. How many guys keep having problems is maybe our thinking, right. So we got to go out there and then that creates pressure. So we got to change that mindset and you got to be fall in love with constructive criticism. Right. Don’t always take it personal because that’s what’s going to help us grow.
Speaker 2
You have to have a understanding that we joined this business to become millionaires. We’re studying how to be. Actually, I always said this business, a billion dollar opportunity and how many of us went to that convention, right? We got to see an example of that at this convention already. That couple other million dollars a year, right? So there’s a lot of growth for us to make it happen. Okay, forward. All right. Second is poor beliefs. You know, how do you talk to yourself? Do you talk sexy to yourself or are you constantly putting yourself down? Right. It all depends on the environment. What. What you say to yourself, right? Do you have lack, fear, scarcity. That’s where self improvement has to come into place. Right? You got to be like this image. Here we were going crazy on talking sexy to ourselves, right?
Speaker 2
I remember the thing that kept us going was a little post it note that said, winners never quit and quitters never win. Every day we wanted to quit, but that kept us going because we knew that there was a larger prize at the end of the tunnel. Right? So you gotta reframe your thinking on how you think, you know, the times. Tom Safra. Excuse me, Bob. Tom. Yes, Bob. Excuse me. Safford, right? The Safford seminars. He talked about I can versus I can’t. So poor action. Many of us are trying to get the easy way out. Do you guys know that the easy route is sometimes a longer route and the most difficult? So it pays to go the hard route first because you’re going to get to your destination sooner. So just understand this, to choose a path is to choose its destination.
Speaker 2
Every day we have a choice, and we are the decision makers, right? So the traveler cannot grumble about the destination if he is responsible for choosing the path. So the great thing is, right now, some of us are excited for where we are right now. Guess what, today, you could change that. And some of us are pissed off for where we at right now. Guess what, today you could change that. Right? It’s all a mindset. So one of the things we have to remember is to stay at the learning zone. The first three things that we talked about right now, hopefully, it helps us get out of the comfort zone and the fear zone, right? Like I mentioned earlier, we have the fear of success, you know, the fear of lack of believing in ourselves.
Speaker 2
So we had to work really hard on getting out of the red and yellow. But there is also for those of us who reached those pinnacle stages, and we get in the growth zone, and then we get comfortable, right? I remember, you know, we just moved, and I came across one of our books about they, you know, in trainings, they would tell us, right, if you ever made $100,000, how would you spend it? And I looked at that, I’m like, I can’t even live on $100,000 right now, right, a year, right? So I’m like, man, we got to go big, right? We got to get to that million dollar income so that we can make that happen. And just know if you’re the. If you’re the only one winning, no one else is winning with you.
Speaker 2
So we didn’t come here to become 100,200, $300,000 earners. We came here to become financially independent. Are you guys with me? Right? So to become financially independent, that means we have multiple people making quarter million dollars, half a million dollars a year, right. So one of the key things to help you understand, right. And process and stay in the process zone, the learning zone, right. That’s where you get creative. One of the speakers talked about it earlier, right. Creativity and how to make that happen. I remember when I first read this and thinking, grow rich, man. That book was foreign the first time we picked that book up. But eventually it happened. You know, I’m giving you a cheat sheet. You can go to chapter, the persistent chapter and it talks about that. And the second book, Rafique talked about him. Jim Rohn, right.
Speaker 2
The five major pieces of the life puzzle is basically he talks about that, staying in that zone, that’s where we continue to grow. That’s where we continue to get uncomfortable. Right? So what happens is how are we going to reach that prize is we got to know our whys. What do you want out of life? Right. Why are you here? Define that, right. And focus on the five f’s and then set goals. But it’s not only about setting goals, because most of us have goals to be a millionaire. But you gotta set stretching, realistic goals and then you have to have input goals to follow that through, right? So hope this guys helps you. Let’s go out there and let’s go to a million, right? Because Primerica needs us to all be millionaires. Let’s go!
