Executive TLDR
We are in a $90 trillion wealth transfer era.
The current secular bull market began in 2013 and may run into the 2030s.
Record-breaking income growth is happening inside Primerica right now.
The securities license is the key driver of millionaire-level income.
Implement the 14-Day Game Plan immediately.
Complete the Financial Needs Analysis (FNA) within 24–48 hours.
There are 21 hidden sources of cash inside most households.
Reallocating tax overpayments can create long-term wealth.
Equities historically outperform cash and bonds.
Market corrections happen yearly — long-term investors win.
Missing one major up day can dramatically reduce returns.
The question isn’t if you’ll make a million — it’s which million you’ll be.
Video Summary
Ron Weber opens by asking a powerful question: Do you want to be wealthy? He explains that wealth is often about timing and positioning, and right now represents a historic financial moment. He describes today’s environment as a “perfect storm” — a $90 trillion generational wealth transfer combined with the third major secular bull market in the past 100 years.
He reviews past secular bull markets (1949–1968 and 1982–2000) and explains that the current cycle began in 2013 and could extend into the 2030s. He connects this macroeconomic opportunity to what is happening inside Primerica, where record income growth and multiple new million-dollar earners are emerging.
Weber emphasizes that the securities license is the major income accelerator. Having it is not enough — using it drives managed accounts and long-term growth.
He introduces the 14-Day Game Plan:
Take the IBA immediately.
Complete the Financial Needs Analysis within 24–48 hours.
Make your list.
Call and see your list.
Through the FNA, representatives uncover “21 sources of cash,” including tax withholdings and spending inefficiencies. Reallocating even $250 per month into long-term equity investments can grow dramatically over time.
He explains three asset classes: cash, bonds, and equities. Historical data shows equities significantly outperform over long periods. He critiques the traditional 60/40 portfolio and stresses that market corrections are normal and temporary.
Weber warns that missing just one major market rebound day can severely reduce lifetime returns. He shares a real-life example of long-term investing surviving the 2008 crash while continuing withdrawals.
He closes with a mindset shift: The real question is not whether you can become a millionaire in Primerica — but which number millionaire you are going to be.
FAQs
Q1: What is the “Millionaire Wave” in Primerica?
It refers to the current surge in record-breaking incomes driven by securities and managed accounts.
Q2: Why does Ron Weber call this a “perfect storm”?
Because of the simultaneous $90 trillion wealth transfer and secular bull market.
Q3: When did the current secular bull market begin?
Around 2013.
Q4: Why is the securities license so important?
It enables representatives to build managed accounts and long-term client relationships.
Q5: What is the 14-Day Game Plan?
A system to get started fast: IBA, FNA, list building, and appointments.
Q6: What is the FNA?
A Financial Needs Analysis that identifies gaps and hidden money in a household budget.
Q7: What are the 21 sources of cash?
Common areas like tax overpayments, debt restructuring, and spending inefficiencies.
Q8: Why does Weber favor equities?
Because historical data shows stocks outperform cash and bonds long-term.
Q9: Are market corrections normal?
Yes, yearly corrections of 10% or more are common.
Q10: What investing mistake hurts returns most?
Trying to time the market and missing major up days.
Q11: What mindset shift does Weber recommend?
Stop asking if you can become a millionaire — decide which number you’ll be.
Q12: What drives promotion income growth?
Advancing contract levels and building securities-based business.
Glossary
Secular Bull Market – A long-term upward market cycle lasting 15–20 years.
Wealth Transfer – The generational transfer of trillions of dollars from older to younger generations.
IBA (Independent Business Application) – The application to start a Primerica business.
FNA (Financial Needs Analysis) – A structured review of a household’s finances.
Equities – Stocks representing ownership in companies.
Managed Account – An investment account professionally managed for long-term growth.
60/40 Portfolio – A traditional investment mix of 60% stocks and 40% bonds.
Rule of 72 – A formula used to estimate how long it takes money to double at a fixed rate of return.
Transcript:
Let me ask you a simple question. How many of you would love to be wealthy? You want to be wealthy? If you could, you want to be wealthy? Well, the key to making that happen, obviously is you got to be in the right place at the right time. Right? And let me just tell you what’s happening. We are right now having what I call the perfect storm. You heard Vinnie talk about it earlier, talking about this 90 trillion dollar wealth transfer. Of course. We’ve been talking about this now for 20 years. It’s coming, it’s coming. Well, it’s already here. And not only are we having this wealth transfer happening, we also are having the greatest uptick of the market ever in history. Let me do this. We’re in the third secular bull run of the last hundred years.
Now, nobody can ever predict exactly what happens, but there’s definitely things, you know, that runs in cycles. The first secular bull market we had was in 1949 and 1968. They typically last 18 to 19 years, right? So in that 19 year period from 1949 to 1968, the market average is 16% rate of return. Every 10,000 is worth 170 grand in that period. The second, which is even bigger, from 1982 to 2000, 18 years, market average, 20% return. And with that, every 10,000 is a quarter million. The sector we’re happening right now, we’re in, the third secular bull started in 2013. It’s going to run to about 20, 30, 1, 30. They’re talking about that dwarfing anything we’ve ever seen in the past. So are you in the right place at the right time? Just understanding that. Let me just hit you with some things.
You’re also witnessing the biggest income movement in Primerica history is happening right now right in front of your eyes. Right? I mean, think about it. But let me tell you the key. The key is you got to have a security license. Not only have a security license, you got to use the security license. So if you take a look at what happened, I’m just giving you just a couple of my buddies in the business. You know, Kris Kerner, you just watch Kris Kerner. He was number 130. Number 130. His income, February 2023, 630,000. 12 months later, $1,400,000 pay raise. I mean these guys aren’t making 3, 4 million and then growing income that they’re doing it from 600,000 to a million. And then Joe Campanella, another one of my buddies, March 2023, 800,000. 18 months later, Joe’s at $1.4 million $600,000 pay raise.
You know, even ourselves. See if I can bring this up. Am I all right on there or no? Yes. No. Well, anyway, it’s. It’s not my presentation. It’s on there. But anyway, let me just keep. Keep going. Even ours. May 2024. We are sitting, you know, at 800,000. Two months before the convention. My wife says, you know what, why don’t you just get it out of the way and just put the million dollar ring on by the convention. Two months. So I give myself a $200,000 pay raise in two months. So I said, yeah, we should do that. And guess what? Guess what ended up happening, you know, here we put the 9th, the 10th, and the 11th diamond on in two months. Are you witness. I mean, I’m not saying it from a begging.
I’m just telling you this is the error we’re in right now. And then, since then, we put the 12th and 13th on now at the same time, you know, here. And then what I’m even more excited about with, I think they’re scrimp. There we are. Okay, so zip through it. That’s me. And then what I’m even more excited about is Pat Mulaney, who is our. The first million earner in our hierarchy. And I’m so proud of Pat sitting right over here, number 160. Now look at where he was. I mean, he seen me do it. He seen me do it in May. In May. And he figured, he’s not better than me. Ron’s not better than me. If he could do it, I could do it. He’s sitting at 500,000. And then 12 months later, he’s at a million. That’s a five. He did.
That’s a $500,000 pay raise in 12 months. Are you. Are you understand what I’m saying? That’s, you know, that’s happening. And of course, the latest one, the forces, last October, they were at 634. One year later, 1 million. I mean, come on. Even my office manager, who’s part time, she’s been working for 20 years. She’s part time in the business district leader, entry level contract. She just put the ring on last month. Are you kidding me? This is what’s happening now. People say, well, what the heck are you guys doing? Watch how simple this is. I’m a very simple person. When I build and develop anything, that’s probably one of our biggest keys. But I started off doing a 14 day game plan. I’ve done this from day one to this day. 14 point game plan.
Not only is it a game plan and then the dash the district. Here’s how it works. So number one, number point, number one, take the iba. What in the world are we waiting for? The American dream is to be in business for yourself. Where the hell can you go into business for $99? Background check, run it for $25 a month. That equates to 75 cents a day. Are you kidding me? I just had one guy that had in the office the other day and he said Ron, I think I’m going to have to marinate this. First time I ever heard this. I think I’m going to have to marinate about whether I want to put my IB marinate. What the hell is that? Marinate? It’s 75 cents a day. You can find that in your seat cushions at home for Christ’s sake.
And are you kidding me? There’s nothing to marinate about it. But take the iba. There’s a great book out. Lower your taxes big time. You’re looking at it right now. Sandy Bokan talks about. You know there’s really two sets of tax laws in this country. One is for employees. It allows normal employee deductions like IRAs, 401ks interest and property on your taxes. Then there are laws for small and home based business people who conduct their business either full time or part time. They get to deduct with proper documentation their house, their spouse by hiring them, their cars, their food, their vacation and they can set up a pension plan that makes any government plan sea paltry by comparison. See, here’s what I find.
You come in and let’s say you’re working a job and you and a spouse work a job and the average person family is paying about $2,000 a month income tax. If you join Primerica and work 8 to 10 hours a week part time, you should be able to reduce your taxable income by about 25%. That’s 500 bucks a month. So I ask you a simple question. For every $25 a month you give me, I give you back $500. How many $25 a month are you going to give me? Is it any problem? The double digit recruit shouldn’t be any problem with that, right? Second, second piece. Implement the financial needs analysis. This is what I’ve always been a fanatic of. Within 24 to 48 hours. Look, we got to give people a story to tell.
A new person coming in we want them to help recruit their own market. But they can’t be running around telling people, you should join Primerica because you can make a lot of money. My question is, how much money did you make so far? Answer nothing. Yeah, you don’t have a license. But if you do the financial needs analysis, there’s 21 sources of cash that we free up money. 21, you’ll free up between 1,000 and $2,000 a month. Here you can see, here’s an example. The tax refund, right? Average person gets about 3,000 bucks. That’s 250amonth. All you got to do is go in there and readjust the W4, get it correct. That’s, you know, here, you’re coming back with $250 a month.
If you take that 250amonth, put that directly in your traditional IRA with the tax deduct break and the market returns over 40 years, that’s $4.2 million. The asset that could be in your retirement account, could you retire in 4.2 million? That’s a big deal. Guess what? And the first one I gave you was getting in the business. You know, that was number 15. I just wrote a book. I just wrote a book called Hitting Money. Hitting money matters, the 21 source of cash. You already have. You already have it. So one of the biggest objections most people can’t overcome is, look, I love what you did, but I don’t have the money. I found 1700 bucks. Let’s say for you, is it a problem putting 200 toward life insurance on the 1500 toward investments? You can’t say, no, I found the money, right?
It becomes a priority. It’s huge, you know, on here. And then number three, make a list. You know, here’s what I thought. Simple question. I ask if you invested $2 million into a business and the rules are you can’t work it, you got to hire two people to run it. Who would they be? This your money? And here’s the thing. Mine the gold in your backyard. Don’t worry about cold calling or all the at the prospect. Mine the gold in your own backyard with the best two people. Safra’s always told us the power of two over 12 months is 4096. And then number four, call the list and see the list. Call the list and see the list. Why? Because we want to get people promoted. Hector talked all afternoon. The same thing it’s about if people don’t make money, they don’t stay.
So you come in there and write a life app at a thousand dollars. At a rep contract, you got 25%. That means you made 250 bucks. Look at what happens if you just go from a rep to senior rep because you recruited one by 1,000, that’s 35%. Now people say well what’s the big deal? It’s only 10% more. No, it’s 10% more money in basis. It’s 40% more money. Do you understand? And then look what happens when you go from senior rep to a district contract. Do you say that’s only 15% more, it’s 43% more money on top of the 40% you did on the first promotion. This is huge, right?
So you know now when I start talking to people is you say, well if you do that, first of all, if you do this for 30 years like we did and you know, we double digit recruiter for 30 years we implemented the F and A of every single new recruit. 90, 90 plus percent of my business just comes from implementing the F and A of the new recruit. I didn’t go out there and try to sell life insurance or investments on anybody. I just made sure the new person I was coming in, I implemented their F and a with a 24 to 48 hours. You do that for 30 years? Sure. We now have 700 million of assets under management. We have a managed account check on a product we didn’t even do 10 years ago.
Our managed account check now is 53,000amonth on again on a product we didn’t even do. So if you don’t have a philosophy, get mine, use mine. You can go on our website, you can plug people right into what I’m doing on the system. I can teach you the security business. And 15 minutes, it’s right here in a book that takes one hour to read that’ll definitely change your life. So when you look at it, people say, well, what do you do? Well, John already covered this with the rule of 72. How many of you show the rule of 72? You probably do it a lot, right? And you start talking 12% rate of return. You know the first people think, people are thinking, where do you get 12% rate of return? This is why I’m 100% equity investor.
This is how we formulate our philosophy. The average rate of return of the S and P for the last 50 years has been 12.16%. Now people believe that they can make 12% when you show it. Prior to that, they don’t. And here’s the biggest thing that really helped me in the very beginning. The first slide I seen right here was a rate of return slide. This was obviously a major key, right? So there’s basically three asset classes when you invest money. Cash, bonds and stock. That’s the three asset class. Well, when you look at this thing, you see I’m going back 98 years right now. Cash has never made money ever after factor taxes and inflation. So when they start telling you want to diversify your portfolio, that’s the stupidest thing I’ve ever heard. Because here’s what they tell you.
Well, you want to put so much in cash and then maybe you want to do a 6040 stock bond mix. Dumbest thing I ever heard. Why? Because when stocks go up, bonds go down and vice versa. So if I have a 6040 mix, that means your 40% bonds is canceling out your 40% equities. You only got 20% of your money making money. And you wonder why the average 59 to 64 year old only has $84,000 in their retirement account and they need a million. It’s crazy. But look at this. So you take cash. If you put $10,000 in a CD back in 1926, 98 years later, after taxes and inflation, your 10,000 is worth 4,160 bucks. Well, that makes a whole hell of a lot of sense. Now take a look at bonds. Bonds have broke even.
98 years later, after taxes and inflation, your 10 grand, still 10 grand, you didn’t make any money in the bond. So then equities, you look at equities, you know, after tax and inflation over the same time period, your 10,000 is 1.6 million. I graduated with a phys ed degree, got hit in the head a lot of times. Maybe that’s my problem, I don’t know. But I said to myself when I first seen this slide, why would you not put all the money in the equity portfolio? Why would I put money in account? Well look, you can put some here and we know you’re going to lose it, but just put some here anyway. And then this other stuff, well look, you’re never going to make any money, but we’re diversifying it and then let’s only put. It’s ridiculous.
So I’ve been 100% equity investor here and this is what I teach people. Market’s been around since 1792. Because that’s the other thing people say. Well, how long has the market been around 1792, the year 1792 is that long enough. Sixteen years after our country was founded, 28 stockbrokers, you know, met under a buttonwood tree at 68 Wall Street. It got so big so fast, they had it, they said, we can’t keep meeting under this tree. They build a building next to the tree that now is the New York Stock Exchange, the biggest exchange in the world. Is this amazing what’s happening in terms of our market? And then here’s what people say to me, yeah, but this year, it’s a little scary, isn’t it? You know, I mean, think about what happened prior to the tariffs. Everybody was in a panic, right?
So went, almost went into a bear market. We were down 19% after Trump announced the tariffs in April. Right? 19. And what did the media blast out? Oh, we’re in a correction. We’re in a correction. And you know how many people get out of the market as a result of that? Here’s, here’s what you got to understand. Number one, since 1983, we average a correction in the market every single year. Every year. Average drop inter year drop is 10%. The market don’t finish that way, but it’s an interior drop of 10%. How’s the market finished for the year? 15.8 since 1983. And then look what happened. If you, if you got sucked into the Trump tariffs deal and the market was down, they hit 19%, what happened then on April 10, Trump said, just kidding, and the market went back up 10%.
Look, here’s what happened. If you miss one day, if you miss April 9th because you were out one day, you lost 10% of your entire portfolio. And one day. So you can’t plan it, you know, here. And so I want to just hit you this one here. And this is, I love it because it’s all about the power investing for long term. You know, if you just put money, this is 100 grand. If you put money in and you say, look, I’m scared, I’m just afraid of the market. And you just put money in a mattress, your ten, your hundred thousand dollars is now worth. You can see it on the screen. 45, 45,000 bucks. You lost 55,000 of that money. If you put money in a CD, the money just doubled one time.
And you all know the rule of 72 double one time in 30 years. You now, your 100,000 is 200 grand. If you put money in bonds, your hundred thousand, 350,000. If you buy into the industry model of the 60, 40 bullcrap. If you buy into the industry Model, your 100 grand is 1.2 million. You, if you just went into the s and P500 only it’s 2.2 million. In my mix here with what we have in the products we have, it’s 2.8 million. So I say congratulations. If you bought in the industry model, you just gave up half of all your retirement money in the last 30 years. Is this crazy?
And then the last thing I just want to show you on here, I show my parents statement, you know, because my parents say, you know, or people say to me, ron, those are all nice hypotheticals. That’s really great. Give me a real life client. So I tell my parents story and you know, they never did a good job saving money. I kept saying to my dad, you need to save money for retirement. Here’s what my dad said, Ron. My business is my retirement. When I retire, I’m going to sell the business. Well, at 57, he decides to sell the business, can’t get the money, and my sister ends up buying in a long term agreement of sale. Twelve years into it, my dad, you know, here my dad makes a statement at family reunion.
I hope I’m dead in eight years because I’ll have no money left. So I said to my sister, you want to take care of him? She said, hell no, me neither, but you owe him money. So what I did was my sister took a mortgage out. I invested the money you see here, 245,000. This is 2002. Now every once in a generational cycle do we have a major drop in the market. That happened in the depression of 30, 31 happened in 73, 74. It happened in 2001 and 2, but damn it. 08 hits. That’s never happened to anybody. So in that first year, my dad puts in that money and that year the market went down 22.1% and my dad’s withdrawing 7% a year to live. That’s too much to withdraw. Doesn’t matter what it’s too much. It’s what he needed.
Here we are, 23 years and three months. I ran their statement every single month for the last 30 years of my talking about my philosophy. My dad, my dad right now, out of that account, they withdrew 330,000. They withdrew all their money plus 35% more. And they still have 48% more money than they started with. 23 years. And went through 2002, the Great Recession, Covid. I mean, look, if that doesn’t get the job done, I don’t know what will. But if you really want to learn what I’m talking about, number one, go on my philosophy. I do it November 20th, always the third Thursday of every month. Look, I open it up to anybody.
I just want Primerica to make a difference, you know, here, because I’m sick and tired, we talk about buy term and invest the difference and it only happens in Primerica 12% of the time. Something’s wrong with that, for God’s sake. Because by term and do nothing with the difference, it’s just a big of a screw job if not bigger than cash value life insurance. So you need to get a philosophy. I have it right out the back door. Get the books. And I recommend the third one, decode from Dennis. You know, as well, there’s a three pack there. I’ll help you. I’ll do anything I can to help get this thing right. Because you have an opportunity right now to make it big here. So the question should be an ending. Is. The question is can I make a million dollars in Primerica?
The question you should be asking yourself is what number million dollar earner am I going to be? Thank you.
