Ever feel like you’re just going through the motions in your Primerica business, making money but not really growing? You’re not alone. Many reps find themselves stuck in a cycle of complacency, satisfied with the status quo but yearning for more. What if you could break free from that cycle and truly elevate your business? Orville Richards knows exactly how that feels and has cracked the code to consistent growth and success. In his powerful session, Orville shares the breakthrough strategies that transformed his business from stagnant to thriving. It’s all about making a decision to stop going through the motions and start growing through them. This isn’t just another motivational talk; it’s a game plan for real change. Ready to take your business to the next level? Watch the video below and discover the secrets to building a successful, consistent business with Orville Richards. This is your must-see moment for a breakthrough.
Video Transcription:
Good afternoon, Empire Builders.
Can you guys hear me? Yes.
All right.
Super, super excited.
Thank you so much, Keith and Daniel, for this opportunity.
And got to thank God.
Without him, we wouldn’t be here.
Guys, really quickly.
And can’t forget my amazing upline, Chris Achieung continuously pouring into us, spending time with us.
Best upline ever.
Just really quickly, guys.
I have.
Two ago, two years ago, Irval and I sat down and evaluated our business.
And I’m going to just tell you from what the result.
This is where the results came from, okay? The work that we have put in from two years ago, starting two years ago, we evaluated our business and were like, my God, how did we not see this? What is it that we didn’t see? What happened was, and most of the time, we go through Primerica with the motion.
We go through the motion of our business.
Instead of growing through it, we just go through it and we make money.
We’re happy, and some of us are satisfied.
Right? However, weren’t.
So what we did two years ago, we made what you call a decision to stop going through the motion and start growing through.
Okay? Stop going through and start growing through.
I called it our breakthrough.
That was our breakthrough moment in Primerica.
It’s like we started all over again, which we did.
Okay.
We started recruiting three to four directs a month.
We started having people double, like one or two double digit recruiters, and we had pockets of people start double digit recruiting.
Okay? We made a decision to also double digit license.
You can’t double digit recruit and not license.
Right.
The recruit and the license is what’s going to move the business.
I took ownership.
I, as in me, I didn’t let my senior reps or my districts because that wasn’t working.
Right.
Not that they don’t know what they’re doing, and some of them do, they just don’t want to do it.
And most of them don’t take the time out to learn their craft, to become competent and to understand what they’re doing.
So I took ownership and I said, okay, this is what I’m going to do.
I reach out to home office, I got some help, I got trained.
Okay, this is what we’re going to do on a weekly basis.
I got together with all the districts.
I shared them.
The plan.
Bottom line is, guys, we made a decision.
We committed to it.
And from the commitment has to be the consistency, because the consistency is what’s going to take you to the end.
You can be committed, but if you’re not consistent, the results are not going to come.
And that is basically what on my part and what I did and what we did and we evaluated our business.
I hope that helps some of you guys.
I’m going to bring up my awesome partner in life, partner in business.
My number one cheerleader, Orville Richards.
Good job.
All right, good morning.
You ran.
Awesome job.
So, guys, so again, my name is Orville Richards.
I am from Kingston, Jamaica.
I did a poor boy from Kingston, Jamaica.
Right.
We came in this country for hope and opportunity.
So most of us, we’re sitting in this room right now because we came in this room, not necessarily this room, but we came in the business for open opportunity.
And the thing is that this is a business at the end of the day.
Right? And the number one purpose of a business is to make what a profit makes sense.
So how do we make profit is by delivering something called value.
Makes sense.
So now let’s take a look.
In the next five minutes, what I want to do is not really talk at you.
What I want to do is kind of speak with you regarding some questions you want to ask yourself regards to what you want from the business and how we’re going to create what you want from your business makes sense, because end of day, this is your business.
So if you’re not, we call it Chris talk about Awareness recently.
Right? If you’re not aware of what’s going on in a business to make the adjustments, you’re going to be oblivious to results.
Action need to be taken to adjust.
Fair enough.
All right.
So the first question you’re going to ask yourself is this, right? How do I create more value? So you can do it one way.
You can be a Lone Ranger, meaning that you’re a personal producer and you’re doing everything on your own.
Makes sense.
So in a key talk about field selling versus field training, so do you got a personal produce? Yes.
However, when you personal produce mean that you’re helping a client directly for the other guys and you are brand new, like what person produce mean you’re helping a client directly.
You’re the coach.
Helping a client makes sense.
So if you’re doing it by yourself, which you did it for years, right.
And no one is watching you feel sold, you didn’t feel trained, so no one was duplicating the process.
Fair enough.
So why is that important? Because how do you create more value? Is by having a bigger sales force, a licensed sales force that’s trained and developed and competent to do what it needs to be do.
So here are some numbers.
Write this down real quick.
Artists.
Listen.
All right? So last month, the number one income earner in the company made $510,000.
Say it with me, guys.
That’s half a million dollars in one freaking month.
So you’re like, man, that’s so exciting.
You’re excited about it.
But how do they do that? Well, they also.
Bonus on the production was about $310,000.
They made in bonus.
So in a 33 day period, they made almost 800,000.
Some a million dollars in 33 days.
Okay.
So we said or have.
That sounds nice for them.
But why did they make that? And how? Let’s take a look at it together.
Right? So in their base shop, there are 598 licensed reps.
Okay? So almost 600 in their base shop.
What is the base shop? That’s your agency.
Fair enough.
True.
Third.
So true.
Third means.
So I’m Director Chris H.
And me and my wife.
Right? So we promoted, in a duwite indication of Ice president.
They’re second generation to him.
And let’s say they promote a girl on the team right now that’s hot in a Roxanne, and she get promoted.
RVP, that’s third.
Right? So there’s three generation.
They have over 6900 codes.
So now, between that team, they were able to Deliver a lot of value and sport.
The profitability for the team was also incredible.
Makes sense.
So now why is that important to me and you? Well, let’s look at Primerica right now.
So Primerica has 137,000 licensed reps.
Okay? Took in my time and Q two quarter of this year, they made $2.7 billion.
That’s sexy.
So codes equals profitability.
Right? And profitability comes from delivering value.
So now if you want to grow your bottom line, which is your income, what you got to do is now grow codes, right? So now let’s take a look at it real quick, right? We talk about double recruiting.
Why do you want double recruit, mean recruit ten people or more? Because you get quality.
True to quantity.
Fair.
I know you want the studs.
I know you want the top players right in front of the room right here.
But they came from a lot of people in a short period of time to find those individuals.
Fair enough.
Okay.
So the thing is this, right? Ask yourself this question.
When was the last time I promoted direct district to meet? How many direct districts have you promoted? Last quarter.
And then how much district leaders do your business produce on a monthly basis? That’s very important.
Okay.
So if you take a look at those stuff, overall stuff, guys, what you want to do is this right? Most people, they’re a victim of their circumstances.
So when you look at a circle, it’s infinite.
And if you’re standing in the circle, you remain stagnant.
So you and I got to make a decision.
Are we going to be a victim, or are we going to step out of that freaking circumstance and make a decision to go grow our business and get financials in the secure? Let’s go be in a tremendous business, guys.
Keto.
Okay, guys.
Just want you to a team real quick, then touch with dynasty.
Love you guys.
Appreciate you.
Thank you, guys.
Thank you.
