Executive TLDR
Leadership is rooted in attitude, not position.
A positive mindset determines how challenges are interpreted and conquered.
Stress and adversity are tools for growth, not obstacles.
Discipline separates boys with dreams from men with plans.
Having something to live and fight for fuels unstoppable drive.
Video Summary
Leadership Begins With Attitude
Eduar Fernandez centers his message on one foundational truth:
Leadership is attitude.
Using the lion analogy, he explains:
The lion is not the biggest or strongest animal — yet it is considered king.
Why?
Because of how it sees itself.
When a lion sees an elephant, it sees opportunity.
When an elephant sees a lion, it sees danger.
The difference is perception.
Leaders interpret problems as growth opportunities, not threats.
He challenges the audience:
Never tell God how big your problems are.
Tell your problems how big your God is.
From Cuban Immigrant To Rising Leader
Eduar shares his journey from immigrating from Cuba in 2002 at under ten years old.
He recalls:
Experiencing air conditioning and automatic doors for the first time
Growing up in tough neighborhoods
Watching his parents work tirelessly
He made an early decision:
One day he would create success large enough to take care of his family.
Failure Is Not Final
At 19, he was introduced to the financial business opportunity.
His early results were discouraging:
$8,000 earned in his first year
Failed securities exam six times
Failed Series 26 repeatedly for two years
English was his second language.
Testing was a weakness.
Progress felt slow.
But he refused to quit.
In his first four years combined, he earned $100,000.
In the next four years — after fixing his attitude — he earned over $1.2 million.
The shift was internal before it became external.
Stress Is A Growth Tool
Eduar reframes stress:
Stress is not the enemy.
Ancient warriors viewed stress as preparation.
Just as pressure forms gems, adversity refines character.
He shares a powerful principle:
Your thoughts may be involuntary.
Your actions must be calculated.
Excitement can fade.
Commitment must endure.
From A Boy With A Dream To A Man With A Plan
Eduar explains the evolution required for success:
Boys do what they want.
Men do what is required.
Dreams require discipline.
He celebrates leaders within his organization and emphasizes:
Success is not about hype.
It is about sustained execution.
The Discipline Of Love
One of the most emotional moments of the speech centers on a lesson from his father.
As a child, when he would say, “I don’t love you,” his father replied:
“I love you, and you respect me.
You don’t love me and I respect you.
That’s not how this works.”
He explains:
A father’s love is disciplinary love.
You discipline what you care about.
True leadership requires holding people accountable — because you believe in their potential.
Purpose Fuels Power
Eduar closes with a deeply personal story about his father battling aggressive cancer.
His father questioned continuing painful treatment.
Eduar reminds him — and the audience — of the reasons to fight:
Family.
Dreams.
Future.
He asks a defining question:
What is more dangerous —
A person who is not afraid to die?
Or someone who has everything to live for?
Purpose creates power.
When you have something worth fighting for, you become unstoppable.
Key Themes
Attitude determines leadership impact
Adversity builds strength
Discipline proves love and belief
Purpose drives resilience
Internal growth precedes external success
FAQs
Q: What was Eduar Fernandez’s core message?
Leadership is driven by attitude and discipline.
Q: Where did Eduar immigrate from?
Cuba.
Q: How many times did he fail his securities exam?
Six times.
Q: What changed his income trajectory?
Fixing his attitude and commitment.
Q: How much did he earn in his first four years combined?
$100,000.
Q: How much did he earn in the following four years?
Over $1.2 million.
Q: How does he define stress?
A growth tool that builds strength through adversity.
Q: What lesson did his father teach him?
Discipline is an expression of love.
Q: What separates a boy from a man in his message?
Doing what is required, not just what is desired.
Q: What fuels unstoppable drive according to Eduar?
Having something meaningful to live and fight for.
Glossary
Leadership Attitude
The internal belief system that shapes how challenges are perceived and handled.
Adversity
Hardship or difficulty that builds resilience and strength.
Discipline
Consistent action aligned with long-term goals regardless of emotions.
Securities Exam
A licensing test required to sell and manage investment products.
Residual Growth
Sustained improvement achieved through consistent effort and mindset shifts.
Purpose-Driven Motivation
Internal drive fueled by meaningful goals and responsibilities.
Eduar Fernandez’s message is clear:
Fix your attitude.
Embrace stress.
Commit to discipline.
Fight for something bigger than yourself.
Greatness becomes possible.
Transcript:
So first and foremost, I just want to thank God for putting me all these amazing people. So let’s give it up for him. Of course. Second, I want to give thanks to my great upline, the Ortiz. If you guys, they’re right over there. If you guys can give it up for them, please, the Ortiz family. Third, I want to give it up to my amazing hierarchy. So big shout out to my team up there. Appreciate it. Thank you, guys. Thank you. And just, you know, another man I always want to thank because he just made such a huge impact in my life, and that’s Mara Arizona. He said he should be here. Let’s see. Well, you guys, obviously, there he is. Man. If you guys could give it up for one of my great coaches, Mara Arizona.
So, guys, I want to talk to you guys today about leadership. And by the way, leadership is preparation. So every time I do a speech, I want to make sure that I can touch somebody. Right? Because I remember when I came to these events and you guys know when some speakers come up and they give it their all and you come back change, yes or yes. Right. And we have some other speakers that maybe they come up, you’re like, I didn’t learn anything, right? So my commitment to you guys is that I won’t do that to you guys, but I want to talk to you guys today about leadership. Okay? And one of the things about being a leader is that leadership is attitude. The Lord has a couple of animals that he identifies with, but one of them being the lion. Okay?
And I want to talk today about a little bit about the lion. See, the lion is not the biggest animal in the animal kingdom. It is not the strongest animal in the animal kingdom. It is not the largest animal in the animal kingdom. But who is the king of the jungle? The lion. Right. See, a lion has one thing that leadership reflects, like, no other trait, and that is his attitude. See, when a lion sees an elephant, even though it’s much smaller, it thinks lunch. When an elephant sees a lion, even though he’s much smaller, he thinks, I’m going to get eaten. They both apply an attitude, and that’s in life. It works the same way.
See, when you guys look at your problems, you need to make a commitment that you will never tell your God how big your problems are, but you’re going to tell your problems how big your God is. You guys with, you know, if you look at the leadership on this company, whether it’s Mario, whether it’s myself, whether it’s Assad, all these amazing leaders, we all look, we speak, and we come from different parts of the world. Some of us even speak different languages. But one thing that all the leaders have in common is their attitude. See, when I came to this country, I was right under ten years old. My parents and I, we won a lottery ticket to come to the United States. My parents and I, we came here in Cuba in 2002, and we came into an airplane into Miami.
And it was the first time that I had experienced things like air conditioning, burgers, doors that opened on its own. I’m telling you, I was mind blown about doors at Walmart. They open. I was like, how is this happening? That’s real. I’m going to do my best not to cry tonight, because I’m going to actually speak about my dad a little bit. And for those of you guys that know him, he’s actually going through a pretty aggressive cancer right now. But anyways, when we came here, guys, we didn’t grow up in the best neighborhoods. My parents worked super hard. And I remember thinking, I was like, man, one day I’m going to become super successful so that I could not just take care of me, but I could take care of them as well. And I was doing that one day.
I was 19 years old, and I was at a gym, and this guy comes up to me and he says, hey, that I grew up playing baseball with. His name is nor. He’s still one of my best friends to this day. He says, hey, man, I work with a financial company. We’re expanding and looking for people. Have you thought about doing anything else? At the time, I was actually working for a door to door sales company, and I was like, hey, what do you got? See, guys, when I came into this business, I was 19 years old. My first year, I only made $8,000. And then I’m watching Abby over here. It’s like her first year, she made like, 400,000 or something, right? Like, what the heck? I failed my exam six times.
I failed my securities exam six times, and I failed my 26 exam for, like, two years in a row. I’m serious. They would know me at a test center. They’d be like, what you get this time? I was like, a 50. They’re like, you got better? I’m like, yes, I’m serious, man. English is my second language. I have a hard time with tests. I’m pretty sure that I’m dyslexic. But you know what, man? By the way, when I first got started in the company, there was this young man speaking about Neemar is on. He was wearing a green shirt, and he was 28 years old, and he was talking about how he failed his exam so many times. And I swear, Ed and Yvonne put me in front of that speech at the perfect time because I was like, me, too.
It was just so many me, dudes. He was like, I’m sure me too. Everything. He’s like, I’m not the best looking. I was like, well, I don’t know. I’m just kidding, coach. Right? I’m just kidding. But I remember thinking that because people get inspired by people that come from where they come from, and they won. Right, guys, look, my first four years here, in four years, cumulatively, I made $100,000. Cumulatively, that’s not a wool, right? 18 to four years, 100,000. See, for the next four years, after I fixed my attitude, were paid over $1.2 million. See, guys, today, our average monthly income is higher than my parents income combined when they first got here from Cuba. A monthly income. Can you guys believe that? It blows my mind what this company can do and what’s possible right now.
We’re 28 years old, and as long as the good lord gives us health, we have great mentors by the ortizas and the aerosols, and we’re committed to getting our ruby before we’re 30. And we’re confident that we can do that. We’re at 453,000 right now, so we believe we’re going to do that. But again, guys, one of the things you guys got to fix to get big here is you got to fix your attitude. You have to fix your attitude. You have to believe that it can happen to you, because. Because there’s people that come from all types of the world, all parts of the world speak different. Languages, look different. Some are white, some are black, some are brown. All over, guys. And they’re winning. What is the common trait? Say attitude.
The second thing I want to talk to you guys today is about stress. I’m going to do my best not to cry or make anybody cry, okay? But, guys, stress. We’ve been taught that stress is bad. But ancient warriors, they looked at stress as an opportunity for growth. See just how a gem cannot be polished. Without the pressures of the earth, neither can a man become his highest version of himself without going through adversity. You with me? Guys, look, I wrote this down, and I wanted to make sure it was right, and I wrote this down. It says, your thoughts may be involuntary, but your actions must be calculated. Every single one of you guys, when I came into this company. I was a boy with a dream. Today I’m a man with a plan.
See, because boys do what they want to, but men do what is required. See, we came into this company and we said, man, we’re going to do something great. And even to this day, it’s the same thing. Look good. Sure, you can stay excited for six months. Sure, you can stay excited for a year, two years. But, man, a real winner stays excited for as long as it takes. And today we have such an amazing hierarchy. I want to shout out three people, and you guys don’t have to clap because I’m almost out of time. But Ali and Lewis Kamejo, where they’re doing awesome. Unfortunately, none of my rvps registered for the event, so we got to get on them. They registered late, right? So they weren’t part of recognition.
Layton Brown and Ryan and Sahas, which, he’s 20 years old, he just won RVP. Absolute stud. Okay, the third thing that I wanted to talk to you guys today is about discipline. Okay, guys, when I was growing up, you know when you get mad sometimes that you ran, I was my little kid and say, mom, I was like, well, I don’t love you anymore to my father. Okay? And I’m going to try not to cry again. And he would tell me, he said, let me tell you the deal we have. Let me tell you the deal we have. I love you and you respect me. You don’t love me and I respect you. That’s not how this thing works. The way that this works is I love you and you respect me because a father’s love is a disciplinary love.
See, guys, that’s the type of love you guys got to give your hierarchy in your team if you want to win here. You with me? Because you only discipline people that you love. Yes or yes? I have a question for you guys, and this is very deep, and I hope you guys take this and run with this. And that question is, what’s more dangerous? Someone that’s not afraid to die or one that’s found everything to live for? See, my dad’s going through a very aggressive cancer treatment right now, and we’re going through it. I’m traveling to Arizona in Vita often. I actually have to move there at the end of this month. Just a bunch of things going on. And my dad was going through this treatment, and he told my mom, he says, I don’t want to go through them anymore.
It’s really hurting. And my mom’s like, you got to talk to him. This would be my last thing for you guys. So I go and I talk to him and he’s like, man, I’m 50 years old. I’ve never smoked and never drank, been a great husband to your mommy. And he’s like, I don’t get it. He said, I just, you know, if I have a couple years left, if that’s the case, I don’t want to be in pain anymore. And I told that about all the great things that are happening in our life. Now. My question for you guys, I’ll repeat it one more time. What’s more dangerous? A person that’s not afraid to die or a man that’s got everything to live for? You guys have something to fight for. You can do. Do something special here.
If you guys make a commitment, do the work and listen to your mentors, greatness is possible. Love you guys. What you know about Roland.
