Ever feel like you’re stuck in a rut, trying to juggle multiple business ideas but not seeing the success you crave? You’re not alone. Many reps find themselves spread too thin, chasing every opportunity without truly excelling in any. But what if you could change that? What if you could focus your energy on one powerful path and watch your business soar? That’s exactly what Dan Romigh dives into in this session. He shares his journey from gym owner to thriving in financial services, highlighting the power of focus and the millionaire mindset. It’s raw, real, and packed with insights that could transform your approach to business. Don’t miss this chance to learn from Dan’s experience and discover the breakthrough tips that could be the game-changer you’ve been waiting for. Watch the video below and get ready to unlock your potential!
Video Transcription:
Jason MartinDan, thanks so much.
I want to really thank you for taking some time away and meeting with me today.
Dan RomighYeah, absolutely.
Jason MartinLooking forward to kind of learning a little bit about you and the concept of the millionaire mindset and maybe just tell us a little bit about how you got to where you are today and what shifts in your mindset from the past versus how you think now you think kind of stand out for you.
Dan RomighYeah, for sure.
So, I mean, long story short, we used to own some gyms up in Michigan.
So we’re in Tampa now.
We used to own some gyms up in Michigan.
Went really well, honestly.
We had three gyms right before COVID hit.
Just prior to Covid hitting maybe two or three months before, we basically pared down three gyms to one to make one really big awesome and really be able to pour everything into that one location.
Things were going great.
We were finally going to turn, like, a decent profit, be able to make a little bit of money, and then insert Covid.
Right.
So the COVID hit, we had a two or three month old baby and then a two year old little girl at the same time.
So our son was just born.
Dan RomighAnd yeah, we got crushed by Covid, frankly, up in Michigan.
So without getting political, like, we just couldn’t stay open.
It was not awesome.
Sure.
And 18 months into that, we had drained everything that we had, saved all the money that we had put aside, which wasn’t a ton, but a decent amount for not making a bunch of money with the gym.
So we ended up draining all that, keeping the gym open, paying payroll, rent, all that kind of stuff.
Lots of trials and life lessons through that.
18 months for sure.
Probably the toughest 18 months I’ve been through in my life.
And then may hit of 2021, our anniversary, my wife and I’s anniversary is may eigth.
And so on May 9, I asked her to get a job because I wanted to stay married.
At least until that anniversary.
I’m just kidding.
Dan RomighBut for real, I didn’t want to hit her with that on our anniversary, but were five months behind on our mortgage.
Wow.
And so I asked her, I was like, hey, can you get a job? Just make a pay the mortgage.
That’s it.
And she reluctantly, but thankfully, was willing, and she got on Facebook, and she’ll tell you that she got on Facebook to procrastinate getting a job and saw a post on Facebook that I am a friend’s hiring part time, spare time, work from home type of thing and jumped on a call with Andy onsted.
And I was, like, halfway through the interview that she was on, not me.
It was her that was getting recruited.
And halfway through that interview, I was, like, listening from the kitchen, like, making my breakfast, wrangling the kids.
Dan RomighAnd about halfway through that, I was like, this sounds, like, interesting.
I don’t know what it is.
It sounds like it could be a scam.
Maybe it’s not, honestly.
And we decided.
I jumped into the call, started talking with him, and were asking him all the questions, and I was like, I’ve been thinking about insurance.
One of my best friends owned a farm bureau agency.
He was trying to get me to come do life insurance specifically for a long time, probably three or four years.
And I was like, I just don’t have interest in it.
I love the me.
I love the gym.
And I just decided to.
Well, I told her, I was like, yeah, go ahead and do it.
I told Taylor, I was like, yeah, you do it.
I’ll support you.
Dan RomighAnd then were driving to a doctor’s appointment and talking, and she’s like, you should do this, too.
And so I decided to get started as well.
And we immediately were our own clients.
We saved money right off the bat, and it was great.
And so I don’t know if that really answers your question, but it’s a little bit about that.
Two or three years prior, we had a young kid.
I had gotten my gym kind of stolen from me, from my dad.
That’s a whole fun story.
And we just went through a lot, and we learned a lot.
We grew a ton.
And the biggest difference, I would say, to answer your question, the biggest difference from when I first started my businesses when I was 19 to now is really just seeing how consistency pays off.
Dan RomighBut it is such, like, an exponential amount of payoff right in the beginning, it doesn’t feel like you’re getting anywhere.
It feels like you’re just banging your head against the wall, making zero progress.
And then all of a sudden, it clicks, and then you’re like, okay, cool.
And then you kind of maintain that for a little bit, but then the clicks start happening faster, and the gears start to turn quicker, and then you start to see this massive growth happen.
You’re like, what’s going on? And that’s kind of where I feel like we’re at right now.
Honestly, it’s like, I can’t believe this is happening.
But really, I can, because we’ve put the work in, we’ve laid the foundation.
We’ve worked really hard.
And so to see kind of where we’re at right now is like, I can’t believe we’re there.
Dan RomighBut I’m also like, okay, it makes sense.
We’ve done some work.
Jason MartinAbsolutely.
So if we back up a little bit and we think about, you have your own financial services business.
You used to be a gym owner.
Have you always had that entrepreneurial spirit? What kind of brought you about in.
Dan RomighYour, you know, honestly, I grew up, I wouldn’t say, like, dirt poor, but I grew up with not a lot of money.
I grew up in a trailer park in Lansing, Michigan, is where, you know, there were times that we would be know.
I wouldn’t say without food, but it was very little, very tight around the house.
Both my parents worked really hard, and they did the best to support us, but we just weren’t making a lot of money.
And it was being spent where maybe it shouldn’t have been spent.
And I don’t necessarily have a whole lot to speak on that, but it was tough.
I grew up in an environment where money was at least seemingly scarce, right.
We didn’t really have a lot of money.
Dan RomighI was told no, to do things all the time, and not because they didn’t want us to, but we just didn’t have the funds.
And so when I was growing through that process, I had to make money to do stuff.
If I wanted to do anything, I kind of had to pay for it myself, but I’d say, hey, I have some money for it.
Or if I wanted to buy anything at the corner store down the road or whatever.
I was just thinking about this.
We were just back home last weekend, and I drove past Rich’s country store, which is what it was called, and it’s right down the street.
And I would mow lawns in the trailer park and then go buy, like, this chocolate malt ice cream with a little wooden spoon.
Dan RomighAnd I remember doing that almost every day over the summer.
But I was the oldest of three, and so I’d always done whatever I needed to do to make sure my sisters and I were good.
And there were times that I’d have to go out and work as I got older, where I would make money doing things.
I doorknocked for my dad’s lawn care business and my dad’s painting business as I got older, right? Not when I was ten, but 1314 years old.
I’m this little junior high kid knocking on their door, selling them paint estimates, right? And so I just learned the value of working hard early.
And I did get paid for doing that stuff, too.
So I started making money when I was younger, and I’ve always had that itch to do something different.
Dan RomighConsistency in one field for me is, like, I had the gym, and then I had this and this and this.
Right? I had other things going on with this.
I’ve been focused for two and a half years, and we’re seeing it really start to pay off.
But that entrepreneurial thought process and mindset for me has definitely been there.
I mean, as far back as I can remember, just buying and selling things, knocking on doors, mowing lawns, random little things like that when I was growing up.
And then as I got older, it turned into actual businesses and stuff like that.
Jason MartinIt sounds like you may have also gotten a little bit from your father with the painting and the landscaping business.
Dan RomighYeah.
And I love my dad, and I don’t know if he’ll ever watch this or not, but the reality is, I watched my dad start, and almost art Williams does it all the time.
Almost everybody does.
Almost enough.
Right? And I watched my dad almost do enough to make these businesses be big multiple times.
And so, for me, running a business, running my gym, were right there for a long time, and then it happened, and then Covid hit right.
And I was like, dang.
And so being here, knowing that I am able to really, if I focus, if we lock in, right, I say I, but when I say I, I mean my wife.
Dan RomighAnd, like, if we’re focused and we’re really growing and we’re doing what we need to, like, there is no limit and very little things that would be able to derail us from getting to where we want to be here.
If Covid hits.
Honestly, I think that would help our business.
I’m definitely not wishing something like that happened, but I think that everybody kind of looking for online work again would be a plus side for us.
Right? For sure.
I don’t know if that exactly answers the question, but, yeah, man, I just definitely got some of that from my dad.
But I also saw a lot of what it looks like to not see something all the way through, and that was probably a more valuable lesson than I realized growing up.
Gotcha.
Jason MartinI mean, it almost sounds like that, Covid, in your particular case, was almost a blessing for your business because it forced you out of one business and made you start to look for something else.
And I’m assuming you’re 100% focused on your financial services business now.
Dan RomighYeah, 100%.
It was a blessing in disguise, and I never would have.
I mean, I literally have a hand tatoo.
I’ll never forget my mom’s like, you can’t get a hand tatoo.
What if you have to get, like, a real job sometime? And I was like, I’ll run the gym forever.
It’s fine.
So I never planned on doing anything else.
I thought I would be yelling at people in cold buildings for the rest of my life.
And I loved it.
I still do love it when I get a chance to give little coaching things here and there.
I love doing that.
But, yeah.
Covid forced us to look elsewhere for income, and the push to look somewhere else opened a window or a door, I guess you could say that just made sense to step through.
Dan RomighAnd the impact we have here is so much greater than we had at the gym, too.
That’s another big thing.
I loved the impact that we had.
Literally, people told us that we’ve saved their life, we saved their marriage, we saved their spirituality.
We brought them back to God at the church from the gym.
And so seeing that same type of stuff happen in our business here is awesome.
And the biggest thing that I like about it is it’s not geographical.
Like, the gym, it is 10 miles.
Right.
You’re not going to drive 18 hours to go to a gym.
Sure.
So it’s very much limited on your geography, whereas with this.
Yeah, we have an in person office here, but we also run all, most of our appointments on Zoom, so you can literally be anywhere.
Dan RomighAnd so our impact is, I guess, limited to the US, I guess.
But, yeah, it’s a much broader audience, if you will, where we can take the message that we want to share and that we’re trying to help people through and what we’re trying to do with our business and our family and how we’re trying to inspire other people.
We can take that anywhere in the country.
Got you.
Jason MartinYou mentioned kind of being all in, just focusing one thing.
I couldn’t agree with you more.
I mean, myself as an entrepreneur, I’ve had many businesses throughout my life, and I find that once I’ve narrowed it down and really went all in one thing, great things can happen.
What might you say to someone that is doing a couple of different things and they want to be in business for themselves and what might you say to them? Dan RomighYeah, I think it’s good to try a few things to figure out what you like and what you’re good at and what works.
Right.
So there’s kind of three components to that.
And I heard this quote from Alex Hormozi, like, you don’t have to do what you love, you need to do what works.
So that’s a big component of, like, I did not love insurance and investments when I started, to be honest with you.
I was like, this is just a good way for me to make money at this point because it worked, right? So it worked.
I had no desire to get rid of the gym.
Like I said, I thought I would do that forever.
Dan RomighEven when we first started primerica, I was like, oh, man, if I just were to lock in and just do this at half, 50%, right, and do the gym at 40%, were going to sell 30% to two other coaches.
That was the initial thought.
And I was like, yeah, that’s good.
We can do that.
And then went to a big event.
My wife’s like, sell all the gyms.
So we did.
And I was grateful she did that because I still would be there right now if it wasn’t for her giving me the more or less a blessing.
Like, yes, let’s go do this all in.
But anyway, I think it’s good to try some stuff out.
And I’m super young.
I’m 30 still in a grand sense of business.
I’m a baby still.
I still got a lot to learn.
Dan RomighAnd I’m not going to claim that I know everything, but I had the gym.
I had an online fitness business.
We ran a competition business together.
I tried to take over my dad’s apparel company again.
That kind of almost made it in all of those businesses.
I learned what worked and what didn’t work.
I learned that I didn’t like any of them other than the gym, but I learned scaling systems and customer retention systems.
And so through the process of that, I found what I loved, which was coaching, right? I thought it was coaching fitness, but it’s just coaching in general, like helping people with their thought process, their mindset, stuff like that.
I love that.
I’m good at it, and it works if you’re in the right vehicle and if you’re coaching.
Dan RomighWhat I found in the fitness space was that it’s tough where we lived, at least to charge what you need to charge to make a living.
Frankly, as a single income family, especially now, the stars kind of all aligned at a perfect timing during COVID where people not only needed to work from home, but they wanted freedom, they wanted flexibility, too, in their schedule.
And then what were doing was helping people have peace of mind during that season of what was going on in the country, right? And so throughout that process, I learned that I could still coach people I liked it.
And it was a way better vehicle.
Right? So there are times that you have to kind of lay down the sword, if you will, and say, hey, this, though, this is a good fight, is not my fight anymore.
Dan RomighAnd that’s really what it felt like with the gym.
We got to a point where it was like all said, we literally said, we’re going to die on this hill.
We will be the gym in Michigan that shows that you can do this safely.
Shows that.
And we literally said, we’re going to die here.
I was literally ready to get arrested and go to jail for it because it was happening around the country in gyms, and so I was ready for it.
But then we found this business kind of, I would say found us.
It kind of interrupted our plans.
Like, God kind of dropped it on us at the perfect time.
And we’re like, yeah, we should do this.
And so there’s times, as a business owner, that you’re like, hey, I have to make an adjustment.
Dan RomighBut in the beginning, like I said, I tried all these different things, and I was like, that works.
That doesn’t.
But at any time that you would see big success in any of those things, were very focused.
Maybe not 100%, but 90% or more on that thing.
And so our competition business, we had.
I was really locked in on that for a while, and Taylor took over a lot of the coaching at the gym with our other coaches.
And so we booked out a bunch of events, and it grew.
And then I went back to focus on the gym, and that kind of died down a little bit, and the gym picked up, and so you can only give 100% of your attention to one.
So, like, I hate the quote.
Dan RomighThe average millionaire has seven streams of income because it makes people that aren’t millionaires, which I’m not, but it makes people that aren’t millionaires think that, oh, well, I should have a drop shipping business, and I should doordash, and I should do Uber, and I should do turo, and I should do all these different things where you should just find one thing that you like, it works, and you can scale it and go all in on that.
And that’s really why we decided to go all in on Primerica.
And we haven’t diversified at all because we don’t need to.
Like, our diversification is in the products that we sell.
Right.
So it’s one stream of income, I guess you could say, across 18 product lines or whatever it is that we have the availability to sell.
Jason MartinAbsolutely.
So you mentioned coaching that you just really enjoy it.
And you were able to be a coach at the gym, and now you’re able to be a coach here in Primerica.
What do you take away from it? What’s the joy that you get from being a coach? Dan RomighOh, that’s a loaded question.
I could talk about that for the rest of the time, but I think if I had to narrow down to one or two things, I think first off for me is seeing somebody go to another level in their life, and that might not be in where they are.
So maybe they’re coming to you.
When I was a trainer, they might be coming to us for weight loss, but they come to us to lose weight.
And they do lose weight, but their relationship gets better, their marriage gets better.
They develop a relationship with their kids.
It’s almost like I get more joy out of the other areas that their life changes over.
Why they initially came to us in our business, now we are a younger business.
We don’t have a lot of people making tons of money yet.
Dan RomighThey’re making money, but not like, oh, my gosh, they’re amazing.
And so it’s cool to watch these people come in and we see people come back to Christ, or come to Christ the first time, and then their spiritual journey.
That’s big.
That’s awesome.
We’ve seen people quit vaping or quit smoking.
We’ve seen people quit drinking.
We’ve seen people start eating healthier, all because they came to be a part of our team and our business.
That’s really cool.
Really.
And so coaching is not, in my opinion, it’s not your only coaching here.
You got to look at everything else because it’s all related.
There’s a bunch of quotes.
But how you do one thing is how you do everything, right.
So if you want to win in business, you need to be winning in your family.
Dan RomighYou should be winning in your finances and in your faith in your fitness.
You should be having wins in all of those places.
I’m not saying you need to be a millionaire bodybuilder with smoking hot wife and all these other things that are awesome, but you should be feeling like you’re winning in those areas.
And I think we all can objectively know what that feels like, right? You shouldn’t be stressed when you walk in your house.
You shouldn’t hate what you see in the mirror, like that type of stuff.
And it’s big when you start getting little wins in all those places.
It’s amazing how when you start losing, when you lose 20 pounds, you’re more confident so you close more.
You close more deals, right? Like, you make more sales.
It’s easier to prospect because you feel good about yourself.
Dan RomighSo you’re talking to people, right? Like, all these things are connected.
And so I love kind of helping people connect the dots.
And Jason, you come to me, you’re like, oh, Dan, I just closed my first deal.
And I also noticed that, hey, you’re getting to bed earlier.
You’re self developing.
It’s like, dude, that’s awesome.
I think it’s because you’ve been going to bed earlier and you’ve been reading your books, like, helping them.
See, that’s the link, right? And for me, Alex Hormosi calls it talent stacking.
And so when you’re talent stacking, what’s happening is you take one thing.
So let’s say you’re really bad at sales right now.
You’re bad at prospecting.
Say you started primerica, right? And just what I’m familiar with.
So say you start primerica, and you’re just terrible at everything, right? That’s the reality.
Dan RomighLike, most people come in and they’re not very good at a lot of things.
That’s okay.
But they come in and they say, hey, you know what? I got to get good at all these things.
Well, hey, let’s get really good at prospecting, right? Because if you’re good at prospecting, then you’ve got all these people now you can talk to.
So now your talent is, I can prospect, but I’m terrible at getting on appointments.
So now you get better at setting appointments, right? So now you stack that talent on top of the other one, and then you just kind of keep stacking different talents.
And so eventually it comes the point that you’re learning how to lead people, you’re learning how to manage people, and you’re helping people motivate other people, which is.
I mean, it’s just John Maxwell’s five levels of leadership.
Dan RomighLike, you get duplication, and there’s just so much that comes through that.
And I think to pair it all the way back, I just love seeing people step outside of their comfort zone and really break out of the mold that we’ve kind of been forced into through various sources, I guess.
Jason MartinI love that.
If you don’t mind, I want to circle back to talent stacking.
Dan RomighYeah, go ahead.
Jason MartinIf we can dive a little bit deeper.
What area? So if you’re coaching me, right.
Yeah, I’m new in the business.
And where would you start? How would you start to communicate with me what was maybe some of the questions that you would ask, what things would you find out? Would you almost like make a plan for me in your mind or would you share that with me? Dan RomighKind of.
Jason MartinHow does that work? Dan RomighYeah, that’s a great question.
Honestly, I’m going to say it depends person to person because it really does.
But obviously we have a framework that we walk everybody through and I’m really intentional with the order that we go through when we bring a new person on, and that’s for scaling purposes.
We want the system to be the same for everybody so when someone comes in, they can move through that.
But for you, first of all, I want to know your goals.
Tell me a little bit of your background.
Like you asked, when did you start making money or entrepreneur? I want to learn that type of stuff early because I’ve just seen that people that are business minded, money motivated that type of person, they’re a lot easier to coach.
So I can kind of skip some stuff.
Dan RomighBut anyway, I’m looking at like, okay, are you willing to and able to be coached? Right? Are you willing to, hey, watch this video.
Put this post up on Facebook.
Do that.
Make a list of people to contact.
Give me your hot three.
Get the district leader or whatever it might be.
I’m trying to figure out are they willing to even do those things? Because if they’re not, there’s not really much more I can do outside of that.
If I’m coaching you and you’re willing to do those things, I am looking for in terms of talent stacking, the first thing we’re going to learn is how to prospect people because you need people to talk to, right? And I explain this to my people.
Dan RomighI don’t tell them we’re talent stacking, but hey, we’re going to field train you on prospecting, on setting appointments, on running appointments, on leading people, on scaling a business.
Like we’re going to field train you on all those different things.
And you really can’t have a powerful any business.
I don’t care what your business is.
It could be real estate, it could be selling ice cream cones.
It doesn’t matter.
If you don’t have a base foundation of talking to people and getting people interested in whatever it is that you’re selling, you’re going to have a hard time selling anything.
And at the end of the day, every business needs customers.
So that’s going to pose a problem.
So the best place you can spend your time in the beginning is talking to people.
Dan RomighSkill with people by Les Gobin is a great book when I first started, our coach at the time, he was like, you should read that book or listen to that book every day for a month.
It’s short, it’s like that big.
It’s literally like that tall.
It’s really small, 30 pages.
I mean, it’s like a postcard size.
Sure.
And it’s a couple of sentences per page.
Like, you could take ten minutes and read that thing every day, and you’re going to learn a lot about how to interact with people.
But then on top of that, how to win friends and influence people is a book that I listen do at least twice a year, because it’s just super important that you understand how to relate to people.
And I’m like a type a.
Dan RomighIf you’re a color personality person, like a red person, I’m going to just action oriented to the star system.
I’m just going to go after it.
So for me, slowing down and listening to people tell me about their life problems, like, oh, my gosh, it’s terrible.
But I’ve developed a skill to be able to listen at least for a few minutes to them, and I need to get better at it.
I do.
This is like my bottleneck in my life is my ability to listen to someone complain about everything in their life and not be willing to take action on it.
Dan RomighSo it’s tough for me, but the better I get at doing that, the better I’m able to poke at the buttons that need to be pressed and kind of figure out, like, oh, you just saw, like, oh, your parents got divorced when you were seven and you lived with mom, and so there was no dad figure or whatever it might be, right? And then I’m like, got you.
You need a strong male leadership in your life, right? Dude, you’d be surprised how many people that’s the case where they just want somebody that they can say, dude, that’s my guy.
You know what I mean? And so you see that all over the company with leaders, you could think of almost any million dollar earner, and it’s them.
Dan RomighAnd then they’ve got the one guy, they’ve got their one biggest guy, and that biggest guy is like their biggest cheerleader.
And if you listen to the story of a lot of those people, it’s like they didn’t have somebody that believed in them, and someone came along and finally started to believe in them, and that turned them into this giant.
Right into somebody that was really doing something big.
And so that’s a general statement, and I understand that, but for me, I just love helping people go from I’m really bad at all things in business to like, hey, I can set appointments.
Hey, I’m running my own appointments.
Hey, I’m closing business and I’m duplicating myself.
I have people on my team that are now doing that as well.
Dan RomighAnd that’s really awesome to see because now you’re duplicating yourself, and that’s a really clear sign of being at least a moderately effective leader.
So, yeah, I.
Hopefully that answers the question at least a little bit.
Sure does.
Jason MartinYeah.
It’s got to be really nice to see people kind of grow and develop and on their own.
You talked about personality types.
Right? So some of the systems out there’s essentially four different personality types.
And throughout your business, you’re going to run across all those types of personalities, and some of them will, some of them won’t.
How do you kind of identify who are the people that are going to be your go getters versus or whatever term you may have for them versus the people that are just here for community and things of that nature? Dan RomighYeah.
So it’s tough to go based on personality on that, just to be, at least in my brain, maybe it’s not for you, maybe it’s not for other people, but for me, I can’t be like, oh, yeah, this person’s the color personality.
They’re red or they’re blue or whatever.
They’re going to be awesome for me.
I’ve always heard that there’s three types of people in every business.
So you got very nice people, like vnps.
You got could be players, and you’ve got your players.
Right.
And so I’m looking for people that are the players.
My very nice people.
You need them.
You need them in the chairs.
They clap.
You need somebody to high five when they run around the room for recognition.
Right.
And so they’re there.
They take up the seats.
And that’s most of your people.
Dan RomighMost of the people that you bring on, most of the people that you have in your business or in your organization are going to be very nice people.
And you can count on them to do, like, one or two things every couple of months.
Right.
And they’re very low, generally very low producers.
They don’t do a lot, but they’re amazing for the environment, and you have to have them.
They’re the glue.
The lady at every training, she’s always there, right.
But she never does anything
