Executive TLDR
Primerica is a 3–10 year commitment, not a short-term hustle.
Execution and numbers beat hype and big talk.
Your value in the base shop comes from recruiting and production.
Failure is part of the process—quitting is the real loss.
Be the dependable person your RVP can count on.
Video Summary
From Struggle to Strength
In The Game Plan: Transforming Challenges Into Opportunities, Teshler Senat delivers a direct message to agents who are early in their journey.
He shares his personal story—arriving in the U.S. with a young family, no support system, and repeatedly failing his life insurance exam. The testing center staff knew him by name. But he kept going.
His core message: failure is temporary. Persistence changes everything.
Understanding Life in the Base Shop
Teshler compares the base shop to a household. When you join, you are under someone’s leadership. You are being trained and supported.
But eventually, you must bring value.
That means:
Recruiting consistently
Writing at least $10,000 in premium
Being coachable
Contributing to team momentum
If you are not producing or recruiting, you are not adding strength to the organization.
The Numbers Game Is Real
Success is not emotional—it is mathematical.
Recruit five people:
Two may quit immediately
Three may attend class
One or two may get licensed
Understanding this prevents discouragement. It also forces activity.
Teshler reminds the audience: you were told this is a 3–10 year game plan. Quitting in month two contradicts the agreement you made with yourself.
Planning vs Execution
Many agents declare bold goals like “10×10” (10 recruits and $10,000 premium). But talking about goals does not equal hitting them.
Execution means:
Daily appointments
Consistent recruiting
Real premium submitted
Tracking activity
Thirty days pass either way. The difference is whether you worked them intentionally.
Personal Pain and Work Ethic
Before you have a team, you are the team.
Teshler describes arriving at the office at 6:00 a.m., leaving at midnight, studying for licenses until 2:00 a.m., and returning again at 6:00 a.m.
Not because he had no life.
Because he was building one.
He rejects the idea of “microwave success.” Sustainable results require years of consistent effort.
Earn Promotion Through Contribution
Promotion is not demanded—it is earned.
When the team needed numbers, he committed and delivered. He became the dependable person leadership could count on.
He asks the audience:
Are you that person in your RVP’s base shop right now?
The Long-Term Vision
Primerica is a five-to-ten-year journey. Mastery in any field requires sustained discipline.
If you commit fully, execute daily, and stay long enough, your life can change permanently.
But only if you work.
FAQs
1. Who is Teshler Senat?
Teshler Senat is a Primerica leader known for emphasizing discipline, production, and long-term commitment.
2. What is the 3–10 year game plan?
A realistic timeline for building sustainable income and leadership in the business.
3. What does 10×10 mean?
Ten recruits and $10,000 in premium within a single month.
4. Why is execution more important than planning?
Because goals without daily activity produce no measurable results.
5. Why do new recruits quit quickly?
Many underestimate the long-term commitment required.
6. How does recruiting math work?
Out of five recruits, typically one or two become licensed producers.
7. What creates value inside the base shop?
Consistent recruiting, premium production, and coachability.
8. Why is coachability critical?
Growth depends on following proven systems and leadership guidance.
9. What is microwave success?
Expecting immediate results without sustained effort.
10. Why does Teshler emphasize long hours early on?
Early sacrifice builds future freedom and stability.
11. What role does personal pain play?
It fuels urgency and consistent effort.
12. Should promotion be rushed?
No. Promotion should align with consistent production and leadership maturity.
13. Why is discipline more important than motivation?
Motivation fades. Discipline sustains long-term performance.
14. What happens if someone quits early?
They leave before compounding results begin.
15. How do you become number one?
By consistently outperforming others in recruiting and production.
16. What mindset shift is required to win?
From short-term excitement to long-term commitment.
Glossary
Base Shop
An RVP’s primary organization where new agents are trained and developed.
10×10
A production target of 10 recruits and $10,000 in premium within one month.
Personal Production
Income generated from an agent’s own sales activity.
Coachability
The willingness to follow guidance and apply feedback consistently.
RVP (Regional Vice President)
A leadership position responsible for overseeing a base shop and building a hierarchy.
Numbers Game
The principle that recruiting and sales success follow predictable statistical ratios.
Microwave Success
The unrealistic expectation of fast results without long-term effort.
3–10 Year Game Plan
A long-term commitment mindset required to build sustainable income and leadership.
Transcript:
Hi, guys. I am so excited, so pumped up to be here this morning. I want to thank Rick andy and the entire planning team for putting this together. I need you guys to give a big hand to my head coach, the coach of the coaches, John liven, he always find out a good place to put us. I remember our district leader just came to the business. He brought us to Jimmy Meyer in Jacksonville. And at the end of. If I was going to be that big, Jimmy, it’s not big yet. We’re coming really strong, but when it comes to where we came from, it’s just crazy. So a big shout out to everybody. My entire team here. Last month was good. We’re kind of testing things a little bit. This month. We’re gonna go big.
And I know you guys here, I mean, someone for the first time, or, you know, you’re not RVP yet. And my talk will be for those people. You hear somebody sold you on a big dream. They said, you gonna be life. You’re gonna have a giant business. And you hear some of you, somebody just grabbed you and said, let’s come to this meeting. And you come, and right now you’re part of somebody’s base shop. Like, you have a parent, you have a father, you have, you are in somebody household. But now I am going to talk to you a little bit about the life in the base shop. So when I came in, I wanted to make sure coach at that time, you know, I want to make sure I added value to his business.
I wanted to make sure when he speaks about me, he has some great stuff to say. And yes, I had a love challenge against him when I came. For those of you who knew my story, I was a guy who came here, you know, with a family, with two kids in, a one year old and a three year old had no family in us whatsoever. And, you know, last time I told you about it, things, every single thing came wrong for me. You know, don’t even ask me how many times I failed my life exam. Don’t ask because at some point, by the time I get to the elevator, they knew me by my name at the test center because I’ve been there so often, never can pass the exam.
But now I have people, I have Reno, just came from Haiti three months ago, went for the first time, passed the exam last month, got a bonus, close to $4,000 in bonus, three months. So that’s a big deal. So I understand they speak about, you know, get good when you come here are the seven fundamentals. Talk about, you know, perspective, you know. You know, I mean, be good at setting up appointments, presentation, you know, product knowledge, overcoming rejections. You know, we could do a client at the kitchen table, you know, do good orientation, but there is a lot more that you got to do. But, I mean, you know, myself at home, every single kid has their own little load of work for them to do. Same thing in the base shop.
So now, if you’re not bringing a list every single month, at least five weeks as you build your business and write $10,000 every single month, so you may stay in business. At some point, you with no value. Yeah, you get quiet a little bit. I got you. But that’s the reality. At some point, you got to always understand, you know, coachability is the key. You can’t come to the household and fight everybody at something. You have to always understand that it’s a numbers game. You gotta quit five people. In most cases. Two will quit right away, three will go to class. You probably get one or two, maybe next month. You have to double this to get at least one or two licensed agent. But the reality is you got to always understand, this is a three to ten years game plan.
You can’t quit the second month. How can somebody quit the second month, the second year, when you’re told it is a three to ten years game plan? It’s just crazy. So you have to understand the difference between planning and execution. Some people, they come here, they come with a big game. I am going to do ten by ten when you do the call, you know, they said, craig, coach, I’m doing ten by ten this month. And at the end of the month, they did zero by zero. You said ten by. You told me with your own math, you got to do 1010. Go do 1010. Then. What is 1010? Is probably seven cases at 125. Seven successful appointment, 125 each. A max policy. But people always spend the entire month, 30 days and not doing it.
You know, you have to understand the power of your personal pain. Yes, it is a team, but it is not the team until you get the team. You are the team. And guys, I don’t understand. People get to go home at night, lay their head against this pillow, knowing that they did not do what they’re supposed to do that day. I don’t get it. I go to the office, guys, I go to the office. 06:00 a.m. And leaving at midnight. You say, I have no life. I have a life now. No, I do have a life now, but at some point, it was that time where I was inside of the bishop. Coach Sharma will come in the morning, see me there. He will leave at night. I be there tomorrow morning.
Exact same thing that I live there when I was studying for my investment license. You know, I study. Don’t ask me again how many times I fail, but I pass all of them. I will leave the office at 02:00 a.m. And at six, I’m already there. Six. Some of you guys expect it to be like a microwave success. It’s just crazy. You know, people come to the bishop right now, before you know it, they put a knife under your neck. Promote me. Promote me. Promote you what? You’ll be nothing. So, guys, we are right now in a position where we want to be at a time in your business where you bring somebody. Now, I remember those days, coach, you have to do 30 by 30 to get a good bonus. And he would put me aside. Son, the team needs 30 ten today.
Can you commit? So, coach, you can count on me. Four, five. And before you know it, I hit the word. I bring five guys, every single body right now. Every single RVP. We need somebody. Are you that person in your rV? People shop right now. Now, I expect the best because I was the best. Now, in this day, right now, when people doing big, no, I probably won’t. But back then I was number one district number one division number one leader, number one RVP for many months in the business. Now, how do you be number one? How can you ever have number one if you never be number one? If at any point, you know, you come here, you just gamble, you hop it, stick. But at some point, you got to make it work.
You got to decide what kind of price you are willing to pay inside of the base shop. You got to make sure I come to the office. I do everything. I fix chairs. Listen, I fix chairs. You know, I bring water. I was doing that in the paint shop. If anything, I mop the floor if I have to, I clear, make sure my RVP has nothing to do because he’s the guy I’m about to introduce with his suit on. I cannot let my RVP be sweating, you know, fixing stuff. No, that’s my job. That’s my job. So right now, if your RVP every single month is losing its bonus, it’s not the world supposed to. It’s not getting what it’s supposed to get. It’s because you’re not getting what you were supposed to get yourself. You’re not working.
You’re not pushing so, guys, for Primerica its a five to ten years game plan. But this is the time, really. Any business you go to, I heard about ten x 10,000 hours or ten years of delivery practice before you can expect some result. So I want you guys to really understand, this is a journey. This is a life. When you come here, you’ll be the best in somebody eBay shop, and you can expect to get the best. And I promise you, if you do that, your life will never be the same. Thank you so much, guys. Appreciate it.
