Have you ever felt like you’re sitting on a goldmine but just can’t seem to tap into it? You’re not alone. Many reps struggle with unlocking the true potential of their Primerica business, feeling stuck in a cycle of missed opportunities and stagnant growth. But what if I told you that the key to transforming your business is right under your nose? Joe Cardino is here to show you how to uncover the wealth within your Primerica journey. In his powerful session, Joe dives deep into the mindset and strategies needed to turn your business into a thriving success story. It’s not just about working harder; it’s about working smarter and recognizing the diamonds in your own backyard. This is your chance to break free from the ordinary and step into extraordinary success. Don’t miss this must-see moment that could change everything for you. Watch the video below and discover the breakthrough tips that will help you dig deep and strike gold in your Primerica business.
Video Transcription:
Leaders in the front row.
I love you guys.
We grew up.
We’ve been through the battles together.
We grew up.
We’ve partied together, been on vacation together, company trips together, ups and downs together.
I appreciate that.
And want to thank the incredible crusader base, shop and hierarchy.
How you guys doing back there? But I also have mad respect for anybody in this room.
If you’re here, you’re special.
See, most people wouldn’t take a look at this.
Most people wouldn’t try it.
Most people wouldn’t show up.
Most people wouldn’t be here.
But you guys are here.
Give yourself a round of applause.
For some of you, it’s going to be the beginning of an unbelievable journey.
It’s the beginning of a story that you’re going to be able to your children and grandchildren and great grandchildren will be telling and benefiting from.
It’s incredible.
So I want to thank you guys for just being here.
And by the way, I want to wish you guys a happy Father’s Day.
Let me just say something about that.
The most celebrated holiday is Christmas.
The second most celebrated one is Mother’s Day.
Halloween’s, number six.
Father’s Day is number 20.
I don’t even know that many holidays.
How the hell he do that? What? Arbor Day beat us.
Flag Day beat us.
So listen, how about a round of applause? All the dads that are here and the ones that aren’t here.
Come on.
So listen to the new people.
I want to let you know that you can do this.
You heard that from everybody telling you can do this.
And don’t be worried about I’m taking on too much.
I don’t know if I could handle this.
Our company will not let you make mistakes here.
This system is in place that if you just try, you can do things were told, slop it up and we’ll mop it up.
You slop it up, we’ll mop it up.
It still stays that way.
Today, the worst thing you do is not try.
Okay? But let me tell you, everyone told you the things you need to do to build a business.
I want to tell you why you want to build a Primerica business.
Okay? So this is the slide in the opportunity that made me join the company.
Everything else was great, but didn’t really affect me.
But when I saw this, it says you have a contract to recruit and develop people for Primerica, and you get paid on their efforts.
You can recruit and enroll as many people as you want.
And every time you recruit, somebody becomes a regional vice president.
Your average override annually will be over $50,000 a year.
Do you understand how big that was? I walked out of that meeting, I said, this is a question I had.
Excuse me, sir.
How many of those $50,000 people be allowed to have? And he said, how many would you like? And that closed me and I brought 29 people back the next week.
I didn’t know how it worked.
I didn’t know the rule of 77.
I didn’t try to explain stuff that I didn’t know.
I just told people it’s big.
And they go, what’s that to do with that? Go, I’m not sure.
But they deal with money, and everyone’s making big money.
Come with me and check it out.
And that’s how our business got started.
But you need to understand this, that if you go become a regional vice president, the average income is over $100,000 a year.
And there’s a whole bunch of people here making way more than that.
And I walked in the back a little before.
There’s RVPs that are sitting in the back with $100,000 ring on.
You might even know who they are.
They don’t get to speak here.
But they’re incredible leaders.
They’ve done it.
They did it.
They established themselves.
They went through it.
They went through the hurdles.
They went and became an RVP, made it happen.
How about this? If you produce one extra vice president now, you make 150 grand a year.
But why stop there? Promote three vice president.
Now you’re making $250,000 a year.
You saw some people promote their third RVP today.
You understand that this is the average.
Now, some people make a little bit more, some people make a little bit less, but that’s the average.
So if you really want to make 250,000 a year, it’s not like, how many apps can I write myself? It’s a lot of apps to make that much money.
How many prepaid legals would it take for me to make 250,000 myself? You don’t want to do it yourself.
It’s like a giant tug of war, this game.
Why pull the rope by yourself? You’re allowed to have as many people on your side as you want.
How about this? Go get six vice presidents.
Average income, 400,000 plus.
And if you get nine, your average income is over $600,000.
So where does this put us here? Let me talk about freedom.
It comes from passive residual income, which comes from producing regional vice president teams.
And the only way you could do that is build and recruit.
That’s why you recruit.
We’re not sitting here saying, go write sales.
Now, that happens.
That’s part of our process.
But you need to recruit.
You need to get a team on your side of the rope in the tug of war.
Game of Primerica.
That’s how it works.
So why build here? You want to have ownership.
You want to have freedom, and you want to own something worth owning or something worth selling because I qualify for ownership.
Your business is not really worth that much.
Why? Because what happens, it must be based on your past residual income without you, when they value your business, not what you do personally.
It’s what happens when you’re gone, how much it’s going to generate.
That’s why you build.
Okay? Have a vice president team that’s productive at income generating, has incredible value.
I’m going to talk about the value of hierarchies.
Okay? And so recruit and build vice presidents.
That was my focus when I came here, and I wanted to make that happen.
And we promote a bunch of RVPs, but there’s a lot of people that promoted more RVPs.
But I’m looking to promote more RVPs myself.
And for those of you in someone’s base shop that think they don’t want you to go to RVP, grow up.
We want everyone to go to RVP.
The challenge is you promote yourself to RVP.
It’s not us.
You got to go make it happen.
Okay, so listen, what would you pay for an RVP team that was producing over $150,000 a year? What is that worth? A million, a million and a half? You know, the average cost of McDonald is a million and a half dollars.
You know, the average income is to an owner per McDonald’s store? What would you pay to do that? How much do you need to have in a variable newer that pays you 5% a year to have $150,000 a year in a continuing passive income? What’s the number? Thank you, David.
$3 million.
So is that really worth it? You mean if I have an RVP team that generates 150,000 a year, it’s worth $3 million? That would be in annuity.
But remember this.
If you put your money annuity, it doesn’t really have the potential to turn into four or five or six or seven more RVPs along the way, right? So how about this? Can you see why SVP is the beginning of owning something of tremendous value? You understand what this is all about? Okay.
Now, what about an RVP team that’s producing over $300,000 a year in passive income? What’s that worth? Two and a half, $3 million.
Do you understand the potential for building equity? When they gave us ownership, it changed everything.
That this is something let me tell you about money, too.
Money never goes out of style.
In ten years and 20 years and 50 years, they’ll still be worried about that.
Somebody had an eight track tape facility at one point, made a lot of money.
Then cassettes came out.
He went out of business.
The cassette guy made a whole bunch of money.
Then they went out.
The CD guy came in.
He made a ton of money.
Now they stream everything.
All those businesses are out of business.
I promise you this.
100 years, people still be worried about getting out of debt, buying a house, sending the kids to college, retiring with money.
You’re in a business that’s incredible.
I need you to understand that.
Okay? So what is this freedom worth to you and your family? I spent some time at Roy’s new condo on the ocean.
Just I’m so happy of the life that they have right now, and I’m glad that I paid a small part of that.
I mean, he did all the work, but I introduced him to the business, and I watched how it changed his life and all the people underneath him.
I watched that happen, too.
Look, when I joined the business, I really started just for the money.
But now I look back at the impact we’ve had on people’s lives.
Watch people go from broke to successful.
Watch for people go from successful to ultra successful.
And not only that, but we paid a whole bunch of death claims, paid two of them last month.
And knowing how the impact it had on his family’s lives, I feel great about it.
My son used to be in the car sales business, and he hated it.
And I’m glad he quit.
And he quit because dad, they just talk about how much they get over on everybody.
He goes, I love it about Primerica.
We just talk about how much we help people.
It’s a different mindset, right? So now what about is there an additional way to build passive residual income that produces freedom here at Primerica? I’m going to give you another thing to look at.
If you build $30 million of assets under management and managed accounts, I’m going to show you what that does.
How do you build that? That seems impossible.
I just got my securities license.
I have $1,500 in assets under management.
I’m hoping to get to 10,000 by 2027.
If they only get 10% on that, it’ll happen sooner.
So here’s how you do that.
Watch roll over 83,000 per month.
That’s about two average middle income clients per month.
Anybody know somebody who changed jobs? Anybody know somebody who retired? Anybody who inherited money when their parents passed away? All right, so if you just do 83,000 a month, that’s a million dollars a year.
At the end of ten years, at just a 5% growth rate there, you’ll have almost 13 million of assets to the management, which pays you $100,000 a year passively.
You understand how cool that is? Now, listen, there are people here did way more than a million in the last six months, where people do two and 3 million in the last six months.
This is not impossible to do.
This is what’s supposed to happen, okay? Now watch this.
Now, you keep doing that for 20 years.
You do a million a year, 83,000 a month for 20 years.
At 5% growth rate, that’s $35 million of assets under management that pays you 264,000 a year passively.
Or anybody who buys your solution number would get paid that as well.
What would you pay for the right to collect $264,000 per year in growing? How much would you pay? Probably 20 times that number.
So what is the freedom of collecting that without working worth to you? That’s what I’m talking about.
Like, you have to work hard to get this started, and it’s a challenge to get it done, but it’s so worth it.
Look, what if you did both? You grew your asset under management and you built an RVP team.
Let’s look at these numbers.
As an RVP, you could have generated I’m not talking about your base shop income.
The RVP team at SVP does $400,000 a year recurring income, right? As an NSD, maybe it’s $700,000 a year in recurring income.
But if you do 20 years of building, like I talked about, assets under management, you’d have a business worth $4 million.
All we built was three RVPs.
How about this? You had $7 million.
You only built six RVPs that had a modest investment business.
But watch this.
Don’t sell.
Just be free.
Have 400 to 700,000 a year coming, recurring.
Now, some guys here make a millionaire.
They don’t want this.
But you can add a zero behind these and calculate their numbers.
We were talking about cash flows, career cash flows.
14,000, 28 million.
I mean, 14 million.
28 million.
32 million.
12 million.
It’s incredible what they paid the people in this front row.
But the reason I wanted to tell you this, because I have a story here.
There was an African farmer.
He was a successful farmer.
His name was Ali Hafed.
This is a true story.
And he made a really good living.
He was one of the wealthiest people in the village.
But he kept hearing stories about these diamond mines they were finding all over Africa.
And he wanted to be ultra rich.
He wanted to go find a diamond mine.
So what he did was he sold his farm and left his family.
And for 25 years, he wandered around Africa looking to find a diamond mine, constantly searching for the thing he dreamt of, he was obsessed with.
And he never found it.
And finally, despondent and broke, he jumped off a cliff into a river and killed himself.
He drowned.
In the meantime, the guy who bought his farm was walking his camel through the garden and went to the brook to sip some water on his farm.
And he saw a big black kind of a stone.
He thought it was kind of cool looking, so he took it and put on a mantle in his fireplace.
A couple of years later, our friend comes by and goes, Where did you get this stone? He goes, Why? He goes, no, where did you get this? He goes, there’s a whole bunch in the creek by he goes, that’s the biggest diamond I’ve ever seen.
He goes, no way.
That’s a diamond.
Goes, no, that’s the biggest diamond I’ve ever seen.
That’s a diamond.
And what happened was that was the place where the Kimberly Diamond Mine in Africa was created.
It’s the largest diamond mine ever in Africa.
And the guy, Ali, the first owner, was standing on the biggest diamond mine in the world.
And he left it, looked around.
Let me tell you what happened.
He didn’t take the time to look around.
He didn’t take the time to do his homework.
He didn’t take the time to see what he had advantage of.
He didn’t take the time to see what happened, so he went and wandered in the woods, when really, he had everything he needed right there.
And I’m letting you know right now, if you’re in this room, if you’re in Primerica, this is the best business, the best company, the best team, the best leadership.
Stop looking around.
Go dig your minds.
It’s right here.
Go build a business.
Let’s make it big.
I’ll see you guys soon.
Have a great day.
