Ever feel like you’re spinning your wheels trying to grow your base shop, but nothing seems to stick? You’re not alone. Many reps struggle with the same issue: knowing what to do but not how to do it effectively. The secret sauce? It all starts with prospecting and getting those crucial names and numbers. Without them, you’re just treading water. But what if you could change that? What if you could turn those names and numbers into a thriving base shop and develop leaders who are as passionate as you are? That’s exactly what Mike Aponte dives into in this powerful session. It’s packed with actionable insights and strategies that can transform your recruiting momentum and help you build a solid foundation for success. Don’t miss out on this game-changing video. Watch it now and discover the breakthrough tips that can elevate your business to new heights.
Video Transcription:
I got two minutes.
Two minutes.
Hey guys.
So I mean, a lot of what we hear, right, obviously from every speaker is going to be repetitive because we’re in the same business.
So Keith asks us to talk about how you grow a base shop, how you develop leaders.
And it’s going to be kind of like a lot of the same thing.
But honestly, I mean, it starts everything with prospecting and getting names and numbers.
We have to understand the business that we’re in, right? And we’re in the business of people.
And there were many speakers before that say you could know everything, but if you have nobody to present to, then we’re wasting our time.
So it starts with getting names and numbers, right? And putting names and numbers on your pipeline.
It starts with that.
Whichever way, whatever it takes, right? It could be cold prospect through one market, through social media.
It could be through job know, just gotta go get names and numbers.
That’s it, right? Second thing is, once you get the name and numbers right, it’s recruiting direct.
All I hear from our uplines Glenn and CEO, all they talked about is go wide, go wide.
Going wide will solve any issues, right? That’s all I hear.
When I talk to CEO, she calls to say hi, and then she also calls to tell me that I need to get wide.
Every conversation that we had on a daily basis when she calls me, remember, you got to get wide.
You get wide, you get this and that.
That’s all we talk about.
So anyway, minimum four directs per month, right? And that’s how you start developing this base shop, right? Then once you do that, man, get people off to a fast start.
And that’s one thing that you got to get really good at.
Kind of like controlling that.
And it takes skills, right? You have to use the verbiage.
You have to communicate effectively with the new person to get them excited about putting you in front of people.
I think when you recruit someone and you don’t get them off to a fast start, it might be that you’re not communicating effectively.
The importance of them putting you in front of people, right? Because the purpose of that is to train them to earn their promotions and to get their bonuses right, which is point number four.
Help them get paid their bonuses right, help them get their bonuses.
Help them qualify for the Sprint to District fast.
It should happen within two weeks.
If you do it right, then after that, get them to training, right? They need to learn the culture.
So trainings, eventually they’re going to hear everything.
But training is what keep people engaged.
The average person, when they’re new in Primerica, the last time they think of Primerica is when they’re in the office.
Once they leave the office, chances are they don’t think about know until the following week or the following meeting.
So then you got to rally them to training so that they could stay engaged and they could think about Primerica a little bit more often, right? And then through that, they learned the environment, right? They learned the culture of what Primerica is.
They learned that this is about rallying people.
The training is to bring new people on board.
Right? The training is for you to learn, but not so much for you to learn, but who do you have next to you learning with you, because that’s how you get to RVP.
And then, lastly, put a big emphasis on duplicating, right? Train your people in a way that you’re starting to create duplication, because that’s the only way you grow attendance.
That’s the only way that you’re going to promote RVPs, right? So it’s not really that complicated.
It starts with you talking to enough people, right? Doing enough appointments, one ones to get those directs, and then once that process happens, everything should be a piece of cake.
Thank you guys so much.
I’ll bring back Keith Oto.
