Executive TLDR
Growth requires ongoing education and mindset development.
PFS Media compiles 21+ years of event recordings into one platform.
Leaders can access structured, on-demand training anytime.
Community support enhances accountability and collaboration.
Success stories like Harvey Grihalis highlight long-term impact.
For less than a dollar a day, leaders gain continuous development.
Video Summary
Jason Martin introduces what he calls one of the most underutilized growth tools available to Primerica leaders: PFS Media. Drawing from over 21 years of recording more than 550 live events, he explains how the platform was created to capture the best training, leadership insights, and mindset development content from across the company.
What began in 2004 as simple audio recordings distributed on CDs has evolved into professionally recorded and edited video content hosted online. Today, leaders can access a comprehensive training library anytime, anywhere, providing continuous education without having to attend every live event in person.
Jason emphasizes that growth requires intention. Many representatives attend events seeking knowledge and improvement, but without a structured plan for ongoing development, progress can stall. PFS Media organizes real-world training from experienced leaders into a centralized platform designed to remove that gap.
He shares the story of Harvey Grihalis, an immigrant who discovered Primerica after becoming an EMT. Through consistent learning and development, including utilizing PFS Media resources from the beginning, Harvey eventually became a Senior Vice President earning approximately $400,000 per year. The key was consistent exposure to leadership thinking and practical application.
The platform also includes a large online community of Primerica representatives who support each other, exchange ideas, and reinforce accountability. Jason positions the service as an investment in skill development, comparing the small monthly cost to the long-term financial growth it can help generate.
He closes by offering a free 30-day trial, encouraging leaders to explore the content, engage with the training, and leverage the tool as a structured pathway to stronger teams and faster growth.
FAQs
What is PFS Media?
A training platform that provides access to recorded Primerica events, leadership content, and business development education.
How does PFS Media help grow a team?
It offers structured, on-demand learning that improves mindset, skills, and duplication.
Is the training live or recorded?
The platform provides professionally recorded and edited event content available 24/7.
Who can benefit from it?
New representatives, team builders, and leaders seeking consistent personal and professional development.
Why is ongoing education important in business?
Continuous learning strengthens skills, builds confidence, and improves long-term results.
Glossary
On-Demand Learning – Training content accessible anytime rather than at scheduled times.
Structured Training – Organized educational material designed to guide skill development step by step.
Duplication – The process of teaching team members to repeat successful behaviors and systems.
Mindset Development – Improving beliefs and thinking patterns to support growth and success.
Senior Vice President – A leadership level achieved through team growth, production, and licensing benchmarks.
I gotta tell you, what an incredible event. So great to see all of you here today. So I got a question for you. Who’s ready to build a stronger Primerica team? Show of hands. Come on. Who wants to build a bigger team? All right, let me take you through something here real quick. So for those of you that don’t know me, my name is Jason Martin. I’m with PFS Media, and I have participated in, I tried to figure it out before, about 550 events over the last 21 years we’ve recorded. And when I go to these events, one of the things that I see is a desire for knowledge, right? A desire for growth. I see people that want to get better.
And so what we’ve done is, if you can imagine all of these events, all of these recordings together, that’s what we’ve done, we’ve accumulated, and we put them all together for you. So just like you guys set out to help people with their financial futures, PFS Media has set out to help you guys be grow your business, how to learn your business, how to change your mindset, and get better every day. So I want to introduce you to PFS Media. So what started out 21 years ago, March 5, 2004. Funny story. Give it up for your DJ, everybody. You guys like his music? Give it up for the dj John Jay. The DJ was at my very first event in Orlando, Florida. And here I am. I show up.
He has no idea who I am, and I want to plug an MP3 recorder into his DJ booth. He let me plug that in. We did the recording. We made CDs back then, right? We mailed the CDs to your house. Some of you are smiling. I know you remember that. But today, everything is videoed, right? It’s professionally videoed, edited and placed on the website for you. So what it does, it gives you availability to ongoing education. We have a community of primericans. There’s 21,000 primericans in our Facebook community that there to support you. Right? So if you get a part of that, you could go in there and chat with those guys as well. So I want to tell you a quick story. Who in here knows Harvey Grihalis? Show of hands. Okay. Keith has had him in as a guest speaker before.
All right, so a little bit about Harvey. He’s an immigrant, came to this country. He got his license to be an emt, and then one day he discovers Primerica. But when he got started with Primerica, he wasn’t really sure. Like, how do I grow? You Know, how do I fit this into my life? And then, you know, how do I make an impact on people’s lives? And so where is he today? Today, Harvey is a senior vice president. He’s making $400,000 a year. And one of the tools that he used along the way was PFS media. He has been with us since day one. I think he’s watched and listened to every audio, every video that we have. And it’s really helped him grow his business. So how did he get there? Again, through our platform.
There’s structured training, there’s flexible learning anytime you want, 24 hours a day, seven days a week. And you get practical, real world guidance from people in Primerica. Obstacles without a plan. If you don’t have a plan, you’re going to hit all kinds of obstacles. It’s going to be difficult. Guys, we put this tool together for you. It is structured. It’s all Primerica. You can’t go wrong. You can watch any video, listen to any audio. It’s going to help you grow your business. All right, so let’s get through this here. I’m going to skip that one. Boom. Alright, so what does it cost to get started? Really simply, if I told you 12 months from now you are guaranteed to make $100,000 a year, how much would you be willing to pay a month in order to get that guaranteed income? Would you pay $100?
Anyone? Would you pay $100 if you knew in 12 months you’d make 100 grand? Would you pay $100 a month? Would you pay $500 a month? Would you pay $1,000 a month to make 100 grand a year? Right. All right, check it out. For less than a dollar a day, you get access to all the videos on the website. And I do the traveling, I go to the events for you. I’m here, I’m filming it. I’m gonna go all over the country and I’m gonna record the best people in Primerica. And I’m gonna put those videos on the website for you so you don’t have to go there. I’ll bring it to you. All right, so you can claim your free month. Now. There’s a big QR code right there. If you haven’t already by now, please scan the QR code.
It’s going to take you to the website. 30 days free until the end of the event. When this event’s over, the special goes away. No free month. I’m so confident that you’re going to love it, that I want to give all of you access to the website for a month for free. You can also just go to the website. If you can’t scan the QR code, just go to pfs media.com. All right, so, guys, listen, thank you so much for your time. I appreciate all of you. I love all of you, and I wish you nothing but success. I’ll see you soon. Thank you.
