Have you ever felt like your marriage and business are pulling you in opposite directions? You’re not alone. Many couples struggle to balance their personal and professional lives, leading to stress and disconnection. But what if you could turn that struggle into a strength? Whitney and Rob Cooper have cracked the code on building a thriving partnership that fuels both their marriage and their Primerica business. In their powerful video training, they share the secrets to designing a life where you and your partner grow together, not apart. It’s not just about roles or responsibilities; it’s about creating a shared vision and having fun along the way. This session is packed with real-life tips and insights that can transform your relationship and your business. Don’t miss this must-see moment that could be the breakthrough you’ve been waiting for. Watch the video below and discover how to make your partnership your greatest asset.
Video Transcription:
Guys, I was going to spend a little bit of time this morning talking about partnership.
Thank you.
But before I start, man, I just want to say one more time, thanks for all you guys having us out, man.
It’s been an absolute blast again to hang out with all you guys.
Keith and Danielle, you guys are so amazing.
Stayed up with us all night last night having fun and spending time with each other.
And of course, Glenn and Zeo, we’re like your biggest fans in the world.
You guys know that.
They’re like our big brother and sister in the business.
They’ve always believed in us and poured into us.
And they were up with us, like in the morning telling stories and all that stuff.
And Primerica is just such a blast, man.
So we love all you guys.
We love the leadership here.
But guys, I was going to start off talking a little bit about partnership today, because partnership is really what makes Primerica so special.
It’s something that you don’t get anywhere else in the world when it comes to making money or businesses or jobs.
And it’s so important because in today’s times, we look at the divorce rate and the statistics of people’s relationships and marriages and them just crumbling.
And the reason most of that stuff happens is because as a husband and wife, when you get married, the reason you get married is because you guys love each other.
You hang out all the time, you’re best friends.
Your whole life at the beginning is building, just spending time together, right? But then you get married, you start having kids, and the wife has her job and the husband has his job.
And before you know it, all your waking hours are spent apart.
Either at your job, driving to your job, thinking about your job when you are home, it’s all about just getting the kids ready, getting them to school, putting them to bed.
And if you’re lucky, man, you get 1015 minutes a day to ask each other how the day was.
And that’s like it.
So you spend 10, 20, 30 years of doing that, and we wonder why everybody grows apart.
And so that is the biggest thing that me and Whitney fell in love with Primerica, is that this was a place we could actually design and build our life together.
And I’m going to give you guys some tips on partnership, but I think first you just got to understand how important it really is because Primerica me and what he talk about all the time, what we love about it almost forces you to still have fun with each other and spend time with just you two.
And that’s so important in any relationship, but especially in marriage.
So we know every year between the company trips, we run trips for our base shop we call Elite Trips.
We do two to four of those a year and then speaking engagements and stuff like this.
We know we’re going to travel, just me and her, ten to 15 times a year with Primerica and those of you guys that have kids, it’s hard to go anywhere or do anything.
When you have kids, it takes so much planning, so it’s so easy not to do it.
So that’s why most of the time we end up not doing it.
But Primerica kind of forces us to have these weekend getaways where it’s just me and her.
We get a chance to reconnect and sell each other the dream, remember why we’re doing this.
And another big thing is, too, that the whole time this business has been our business together, so we built this thing from scratch together.
It’s not just her business or my business, it’s really ours together.
We both understand the ins and outs of it.
And that’s the thing, man, we just didn’t want to end up a statistic.
And that’s another thing you can’t put a price on with Primerica, is the fact that we even thought about these types of things because were put in the Primerica system.
We had leaders and coaches that talked to us about building our partnership, having a great marriage, having a great relationship.
We’ve had so much advice and poured into us on how to raise great kids from our mentors in this business.
And you’re not going to get that anywhere else, but I’m going to spend a few minutes just talking about, I think, some tips that have really helped me and Wendy have a strong partnership.
Our partnership isn’t perfect.
Our marriage isn’t perfect.
We get in arguments, we fight like everybody else does, but, man, it’s pretty dang close to perfect.
I think it can get.
But the first thing with your partnership, and again, if you don’t have a partner right now, if you’re single in the room, chances are eventually you’re going to have one.
And in Primerica, it may not be your husband or your wife, it might be your mom or your dad or your brother or sister or whatever.
We have tons of those types of partnerships in our business.
But the first thing you have to do if you want a successful partnership is you have to figure out your roles.
If you’ve been here at all, you always talk about you got figure out your roles, and it is important.
But the biggest problem I see when you’re looking to figure out your roles in Primerica, the first thing you got to do, I think, is you got to check your pride at the door before you start picking out your roles.
Because so many people we see it all the time with our partnerships is they both want to have all the spotlight on them, and they’re worried about, no, I want to be that’s going out in the field or I want to be the one that’s speaking at the meetings, or I want to be the one that does this, does that, when the other partner is the one that’s more suited for that certain role.
And I think that’s One thing that helped us is that early on in the business, I told Wendy I Go, I don’t care what My role is in my if My job here to help us win and get our family free and build an amazing life.
If my job is just to take out the trash in the office to wipe down the tables, I’ll do it because all the money is going to the same bank account, right or wrong.
And so I didn’t care.
And a lot of guys, especially, we have this pride factor.
They’re like, no, I want to look at me as the main agent.
For our first five, six, seven years in the business, we actually hated the word main agent because were both doing this thing 50.
So I remember we’d go to meetings and they’d say, Partner, stand up.
And me and one of neither one of us were like, we ain’t standing up.
I’m not a partner.
And I know I’ve kind of more embraced more the partnership side of the role or whatever.
And here’s the thing.
We tried it all when it came to our roles, and I think that’s huge.
If you do have a partnership where you’re both willing to do anything, I think that’s awesome.
We tried it all.
We tried for a while where Winnie loved recruiting so much.
That’s her passion.
So for a while, we tried where Winnie did all of the recruiting and I did all the field training.
I feel trade everybody that we recruited.
But then all of a sudden, Winnie was like, you know what? I’m kind of missing going out in the field.
I miss not sitting down with clients.
So then we switched it.
So then I started doing all the recruiting, and she started doing all the field training.
Then she goes, Man, I hate not meeting with the new recruits.
I hate not doing that.
And we started figuring out that Winnie loves anything about the business that has to do with people, right? So she loved all that, and so the system that ended up working with us.
So for about a five year period I told you last night when he saw me on that five year dream, once I got over my fears, we worked this 50 for five years.
And what worked with us was anytime something we tried to be double booked all the time, whether it was interviews, one ones, or KTS, we tried to be double booked to both be out in the field.
But if anything rescheduled, it was just known that, hey, if only one thing stayed on, whitney was the one that was going to be doing that.
So she was what we call up to bat.
And I was always on deck, and that’s the way we ran our partnership.
That what worked great for us.
And with that, I picked up all the slack and the other stuff.
Like Whitney, like a lot of you guys, high type A personality, has zero structure on anything.
So I would spend the time when I wasn’t field training or going on appointments, working with the guys one one, going over the presentation, watching them be terrible, right? Whitney cannot stand that.
But I could sit there and be patient and encouraging and be like, hey, that was awesome, even though it was terrible.
So I think you got to be willing to try it all.
And I think you also got to know, too, that in this business, sometimes some of you guys are going to have to do things in the business that you don’t like doing, right? Like, for a minute, I always joke around, it’s our fault, but went regional vice president.
We were probably six months in as RVPs before we had ever heard the words QBI.
We didn’t know what it was like.
Our base shop never talked about it.
We started this us back in the 30% bonus days, and we’d be like, I felt like we should have made a little bit more money.
We did, like 30,000 in the base shop last month.
Why is our bonus like $2? But were just like, I don’t know.
We’ll just do more business, we’ll work harder, we’ll make more money.
And then eventually, somewhere along the line, we found out what QBI was, and we found out that ours was great, but everybody on our team’s not so great.
And someone had to pick up that role of getting our QBI back on track, and that was me, because it can’t be Whitney, right? And by God, that was like the worst two years of my life.
I hated everyone in our base shop.
You guys are liars.
You didn’t schedule this.
But I had to do it for a while.
But I knew it was just temporary, right? And so it was temporary.
So there’s different things you’re going to have to do over time.
But know, even if you don’t like what you’re doing, it’s just a temporary assignment till you’re completely free.
Know, then we eventually end up having kids almost six years ago.
So then my roles really changed because I lived up at the office.
Me and Winnie, our first, what, seven, eight years married.
We just lived and breathed Primerica.
We were up at the office every morning, .
We didn’t come home till midnight.
Six, seven days a week.
We weren’t at the office.
We were just with our team all the time.
That’s all we did because it was our family.
It was our then, you know, we started having kids, and it’s kind of know, looking back for years and years, me and Wendy just thought we would never have kids.
We were just so happy.
We’re like, man, this is awesome.
It’s me and you.
We got our business, got our team, and then it was like overnight, one day it switched, and then having kids became the most important thing in the world.
And then you get them, and then it kind of flips everything upside down.
Because now I’m used to being at the office, and I know everything going on inside of the business.
I know all the recruits have all these relationships, but now I’m at home a lot more.
So now I’m kind of missing out on that.
So we had to work hard on our communication and make sure that I still felt a part of this.
And Whitney’s always done a great job making sure to this day, because even doing stuff like this on know, going to do fast, start schools, it would have been so much easier for Whitney to just come here and speak herself and me stay back at home with the kids.
That’s so much easier if you knew all the planning.
And we probably spent a $1,000 on babysitting and stuff while we’re here to get all the kids organized and stuff with all their dance caps.
It took so much organized, but so much easier for me just to stay home and keep things going.
But she’s like, no, you’re coming with me because we want to make sure this always stays our thing together, right? And that’s so important.
Let’s see.
I got a couple of minutes and I’ll be done.
So a couple of things I’m going to tell you real quick is, one, I know I’ve said this a few times know, whatever you’re doing the business, it’s temporary.
I never like doing any part of the business besides the winning and the making the money.
Second thing is, as a main agent, don’t pressure your partner.
Like I told you a little bit yesterday, never pressure your partner to do anything they’re not ready to do.
Most of the time, if you’re the main agent right now, if you’re trying to pressure your partner to do something, it’s usually because you want them to do something that you’re not willing to do yourself, right? So if you’re pressuring them, you go do it right.
Winnie looked at everything our first few years, everything that I did, she looked at it as extra.
If I did one phone call, that’s one phone call she didn’t have to make.
If I did one appointment, that’s one appointment she didn’t have to go on.
So never pressure your partner.
Have newer people partner.
Have patience with that main agent.
It’s going to take them a while to get this thing going.
Be encouraging to them because they’re going through some tough times at the office, man.
You got to be encouraging to them.
Our third thing here, don’t compare partnerships.
That’s a huge way to destroy your partnership.
Every partnership is different.
Whenever were working the business 50.
Every partnership that came in, they wanted their husband to be exactly like me, right? And they forget that, man.
It took me a while to get to where I was at in our business, and we’d see them just, like, downgrading them and just talking bad, like, why aren’t you rob? Why don’t you go on appointments like, rob, why don’t you make phone calls? Just beating them up.
And these are people that just quit their job to come full time with their spouse, and you’re a way worse boss than their boss was at their job.
They’re ready to go back to their job, right? And so, man, don’t compare your partnerships.
And last thing I’ll say is, this is, no matter where you’re at, know your roles, and you handle your roles and keep that crap to yourself.
This is so important now, where we’re at, where I’m at home a lot with the kids, there’s so many days that things are just going freaking nuts at the house, man.
And the kids are throwing crap on the toilet.
It’s exploding.
They’re destroying everything.
They’re fighting.
They’re screaming and crying, and I’m, like, about to, like, oh, my God, I want to murder these little things, and it’s so easy.
I want to call Whitney and be like, this is freaking terrible.
You need to get over here.
But she’s dealing with her own stuff there, so I don’t do that.
She doesn’t need to know all the craziness that’s happening at home when my role right then is to be at home.
And just, like, when there’s crazy things happening at the office, she doesn’t need to call and tell me about the crazy crap that’s happening at the office right now.
There’s certain things you got to let each other know.
If one of the kids goes to the hospital, she should probably be aware of that, but outside of that, I.
Keep it to yourself.
You know what I mean? Don’t drag each other’s drama in there for no reason.
Those are just a couple of quick things that I think help so much.
But, guys, you really can design your life here and live a dream life, and so much of it, man, is the fact that you get to build it with your partner.
And I’m the most lucky, blessed man in the world that God gave me.
Winnie’s most hardworking, dedicated, awesome mom, wife, business leader.
Babe, I love you so much.
Y’all give it up for Wendy Cooper.
One more time.
Good job, babe.
Oh, my gosh.
That’s so thank you, guys.
Awesome job, babe.
Hey, guys.
Those were some nuggets, I’m telling you.
I love you guys.
I love being here.
It is so much fun, and it is zero work when you’re around people like this team right here.
And the energy and the love and the commitment, you can just fill it.
Sometimes you go places, and it’s a dead it’s just it’s tough, right? It’s tough to drag dead soldiers, know? And to be here with all you guys, this has just been so much fun.
And Rob’s so know, not even that long know.
I came home and Rob goes, whoa, today was woe.
I go, I know today was woe.
And I go, do you want to hear about my day? He goes, no.
I go, and I don’t want to hear about yours, right? Let’s just keep it to ourselves, right? Like you said the important things, but so many times you got to play your part and play your zone, and this thing’s hard enough without having to know every little thing going on in between, right? And it’s amazing how patient Rob is, how many times I’ll say something like, hey, babe, I’ll be there by six.
And just one thing after another.
I’m doing this, I’m doing that.
I’m talking, and all of a sudden it’s 830.
And I go, oh, my gosh.
And not one time does Rob make me feel bad or he’s not blowing up my phone and where are you at? And you said, I’m always like, it’s unbelievable, his patience with someone, like an A personality, because I’ll be walking out of the office sometimes and just someone needs encouragement or love or a game plan and I’ll throw everything down and spend the next hour, and I know I’m going to behind, but it’s amazing.
And partnership is everything.
Hey, I want to start off real quick today, and I hope my time goes back up because I will go over if there’s not the clock left here, but I want to go over with you guys today and I want to talk to the new studs because I’m going to do both.
But I just want to start off with you new guys that are in the room, or maybe you came into this event and you’re kind of in between and this was kind of maybe a last event, that it was going to be a decision that you were either really going to go for it, right? That this was going to be it or this was going to be it, right? Okay.
So this was going to be it, and you’re going to get going and you’re going to get to the next level or this is going to be it that you just don’t know if you can do it anymore.
And then the new studs that are excited.
Our first event, we left on fire.
And it was amazing how just much negativity that we had.
And I just want to warn you guys for that because I think it’s the biggest killer of people.
It almost killed me.
It almost killed me.
Coming into Primerica, I know we tell our story fast, but the behind the scenes, I don’t want this to sound arrogant or anything like that, but I’d really never been rejected in my life.
I felt like I felt like most if I wanted you to be my friend, you were going to be my friend.
Growing up, I always was part of a good group.
I was good at sports, good at school.
I just didn’t have a lot of if I wanted to try out for something, I made it.
Besides the choir.
I didn’t make the choir, okay? But besides that, I made everything else.
I had more rejection in Primerica in my 1st 30 days than I did my entire 21 years of life.
That’s tough.
You get what I’m saying? So I just want to give you all a heads up.
Negativity, don’t be shocked that people don’t believe in you guys.
They had never believed in themselves, so why would they believe in you? They’ve never even believed in their own selves.
They’ve never accomplished anything.
They’ve gone their whole life.
They’ve never believed in themselves, and all of a sudden they’re going to believe in your goals and your dreams and you being somebody when they’ve never believed they could be anybody.
So just understand that the Negativity of all, they just want your money.
Right? I go, I don’t think that’s the problem.
I think the problem is that you don’t have any.
I don’t think the problem is that we’re asking for 100.
I think the real issue is that you don’t have it.
And if what you’ve been doing for three to five years you don’t have $100, then you really need to do something different.
Yes.
Because whatever you’re doing, it really isn’t working right.
So I just think we got it.
Oh, it’s all about money.
Money’s evil.
If money was evil, Satan would have given you more a long time ago, right? I mean, if it was really that evil, you would have had more a long time ago.
So I just think we got to leave this event and you got to be strong and you got to have a mindset and you got to know what you know.
You know, environment is everything, you hear? Show me your friends, I’ll show your future.
We hear that, don’t we? And some of you think you’re safe because you go, well, yeah, that’s why all I hang out with is Primerica people.
Well, not all Primerica is created equal.
Show me your friends, I’ll show your future.
Show me your primrica friends and I’ll show your primrica future.
Right? Some of you, man, you just hang out with the same people who do nothing, and you’ll all do nothing, and I just don’t know where you think you’re going to go.
Where are you going to go with that? Like, I played sports and I was grateful for the water boy and the water girl, but I didn’t hang out with them.
And it wasn’t that I ever left going, I’m better than the water.
I didn’t think.
But we had nothing in common.
I was thankful for him.
I was nice to him.
I respected him.
I would have never belittled him, but I would have never hung out with them after the game.
I hung out with other athletes who played not third string, even, because they always were griping and complaining and thought the coach didn’t see how great they were in their own mind, right? So I just want us, man, get around.
Hey, let me tell you something.
I know these guys that run numbers.
I know they make you uncomfortable.
I know they do.
But that’s good.
That’s a good thing, right? You’ve never accomplished anything great at comfort.
Let me tell you how big environment is.
This is pretty crazy to think about.
Think about environment.
8 million people die a year, right? Because of the use of tobacco, because of smoking and lung cancer.
8 million people a year, knowingly.
Now, get this.
That’s not even the stat.
That’s crazy.
That’s not the stat I’m even there to talk about.
What I want you all to think about is, do you realize 2.5 million people and these are including infants, too, by the way, that have never smoked in their entire life? 2.5 million have died from lung cancer caused by smoke, and they were non smokers.
They stayed around a toxic environment.
And by the way, some of you all go, well, I’m strong enough.
I would never be like that.
You know what? They were strong enough, too.
They hung around people that smoked, and they never picked up the habit.
They never did it.
And they still died because they were around it.
I think it’s something like 40 infants a month die from secondhand smoke because their parents inside the house are smoke.
Are y’all with me on this? So they were strong enough.
They never thought it would affect them.
Well, I will never do that.
I will never talk like that.
I would never be like that.
I can be around these toxic people.
And I’ll still read.
I’ll still be good.
I’ll still win.
Dead wrong.
It is a matter of time.
It is a period of time until it seeps on you.
We are so I’m I love stuff like this, but I really am working my Primerica business.
Me and Rob are working out, or we’re with our don’t, we’re not going to allow any kind of toxic, even at the level that we’re at.
So just be so careful.
I had a long time ago, you got to check your bags, and you can pick them up at the destination, right? And when I came in this business, my family, they were negative, right? Super negative.
My parents, I set ten appointments.
They canceled every single one of them, right? But you know what? I’m grateful they did that to me.
You’re either going to allow things to be water on your fire, or it’s going to be gasoline.
And we allowed it winters allow it to be gasoline.
Yes.
And you got to go back and these things that people say or do, you got to allow it to be gasoline on your fire.
Does that make sense? I love this quote.
It says, if you don’t sacrifice for what you want, then what you want becomes the sacrifice.
If you don’t sacrifice for what you want, then what you want becomes the sacrifice.
And one of the conversations I’ve been having with my guys and yeah, I didn’t put this on slides for you guys today.
We’re actually going to have to listen and write some crap down, right? Because it’s so easy to snapshot and take pictures.
I’ll look at this later and you don’t look at it.
So you know what, if you’re not opening ears today, then you may not deserve to hear the message, but I’m going to give it to you.
And I’m telling you it’s really good.
I’m telling you it’s really good.
And it’s a conversation that I’ve been having with myself, with our guys.
It’s been a constant message.
See, I believe that those if you look at the leaders and I hate to start naming names, I know I’m going to leave people out.
But when you look at the leaders, you all know the leaders in the room, right? The autos, right? Glenn and Zeo, right? Tony and Shelley.
I know Chris A.
Chong isn’t here.
The million dollar just when you look at these guys, actually, if you make half a million or more, can you stand up? If you make half a million or more, can you stand up? The Salazars? Okay, guys, look at these guys, okay? They didn’t want to win.
They didn’t think about they demanded it.
And it was unacceptable.
Am I being right? It was unacceptable to not win and to not be somebody you don’t get to half a million plus a year without demanding success.
See, you always hear losers let things happen.
Winners make things happen, right? But it’s demanding.
One of the conversations I’ve had with my guys is I said, if we’re really being honest, if you really gave it everything you got this month, you’d just be a lot more pissed off than you are right now, right? Any y’all ever take a test and you actually studied really hard? I’m going to give you a lot of examples.
You ever study really hard and you tried really hard and you failed? That pissed you off because you actually gave a crap you tried, right? You ever write an English paper and you really gave it everything you got and you got an F? Well, what would you do? You’d go to the teacher and go, I demand so no, I gave this everything.
I worked on this for a month straight.
But if you just slopped it up and they gave you an F, you’d kind of go, kind of deserve that.
You wouldn’t really.
Question that.
Same with our health.
Some of us this morning, our clothes are fitting a little tighter than they should.
Well, you’re not angry about that.
You kind of understand why that’s probably happening based off your choices you’ve made the last couple of days.
Probably eating those donuts yesterday didn’t do to me too well.
Eating that big meal last night didn’t do me too well.
Eating a whole pizza wasn’t a good choice.
Are y’all with me? So you start realizing that leaders and winners, they demand.
Like, I have a phenomenal husband, but I feel like I deserve that.
And I’m not being cocky or this, but I’m a great wife.
Anything less than that would be unacceptable to me.
I deserve that.
I do.
I’m a really good wife.
He’s a great husband, but I’m a really great wife, too.
I’m not surprised.
The way that he treats me, I should be treated like that.
So what I’m getting to is the three DS that I think are everything that as we leave this event, it gives us a starting point because Primerica can seem we have this and we have that, and it’s so crazy.
But I’m here to tell you, once you start demanding, you will start winning at a level, but you have to demand it.
It’s an intensity.
It’s an insaneness I love what Nick Saban says.
He says passion always looks like aggression to the unmotivated.
I love that because some of y’all go, whoa, she’s a little intense because I’m freaking passionate.
But passion always looks like aggression to the unmotivated.
Some of you guys go, I don’t know if I like that.
I just want people to like me.
I love also what Nick Saban says.
If you want everyone to like you, sell ice cream.
Right? You have to demand.
There has to be an intensity.
And when you look at these leaders, they’re intense.
And without it, they didn’t casually get to half a million plus a year.
Glenn Z’i didn’t just casually wait, oh, we’re at a million.
How did that happen? It was an intensity, it was a focus.
And a lot of you guys, to get to the next level, you’re not going to get there just like lolly gagging around, and one day it’s all going to work out.
It’s just not.
I’m just here to tell you, this isn’t a job.
It’s not like 40, 50 years.
There’s just a pot at the end of the rainbow.
You’re going to have to go after it and get out of your comfort zone and go hard if you want to get big, right? So let me give you an example.
So you go, okay, Whitney demanding, where does that come from? See, I had a couple in our organization, and they would always run just like a ten by ten.
And sometimes it was 15 x 15 and twelve x twelve, and then it’d be ten x ten and then twelve x 1215 x 15.
But it had been like this for four years, right? And we’d have these conversations and they’d have these moments, but then they’d revert back.
Everybody following me here, right? All of a sudden, the other day not the other day, it was actually back in February.
We had this meeting, and it was different, and we had this meeting and they were in tears, and it wasn’t tears of feeling sorry.
They were so mad about where they were at because they felt like they deserved to be at just a higher level.
And I smiled so big.
I go, oh, my gosh.
We’re there.
And they go, what do you I go, I’m so happy right now.
And they go, you’re happy that we’re crying? I go, yes, because, see, after you’re done being sad, then now we can get mad.
And that’s where all the great things come.
I saw that, like breakthrough.
They had never cried like that.
And they’ve cried before feeling sorry, but they’d never cried of going, we deserve to be so what? We’re they go, we I’ve never been more tired than I’ve been.
I’ve never worked this hard.
I’ve never watched no TV like this.
And I got so fired up because for the first time ever, they really felt deserving.
So only then could they move to the next category.
Which was what? Demanding.
The next month, they ran a 65 x $45,000 base shop.
50 x 50.
40 by 40.
She okay, Whitney, I’m hearing that deserving.
Where does that come from? All great things come from being disciplined.
It’s the self discipline.
A psychologist will even tell you when you have a child and they’re not being good, maybe at school or this and that, just get them to be disciplined.
In other areas, they need to feel like they’re deserving of being a good person.
So it’s the little things.
It’s the private victories.
Any y’all that know us, we’re kind of fanatical.
We do a lot of workouts with our team and we do a lot of morning miracles and book clubs and all these things, because I just want my guys to feel deserving of success.
And how you feel deserving is the little things.
It’s self discipline.
Cope Meyer, which Brian Tracy talks a lot about, cope Meyer in his book no excuses, but Cope Meyer wrote a book and he wrote a four book
