Executive TLDR
Rejection is part of the process, and handling no determines long-term success.
Residual income is built through consistent, disciplined activity over time.
Coachability and following the system accelerate leadership growth.
Your environment directly impacts belief, performance, and duplication.
Personal responsibility and a full commitment decision separate winners from quitters.
Video Summary
This training session delivers a clear message about what it truly takes to win in the Primerica opportunity, emphasizing that success begins with how you handle rejection and continues with how consistently you follow the system. The speakers explain that overcoming rejection and handling no is not about avoiding discomfort but developing emotional discipline and persistence, understanding that every successful leader has faced resistance before building a winning team. They highlight the importance of recruiting strategy and consistent activity, teaching that residual income is created through long-term Plan 8 thinking where the work you put in today compounds into future results. A strong coachable mindset is presented as non-negotiable, with success requiring individuals to follow leadership instructions, apply corrections quickly, and duplicate the system without modification. Discipline is described as the daily protection of business hours and focused activity, even when motivation is low, reinforcing that financial independence is built through habits rather than short bursts of effort. The discussion also stresses how environment shapes leadership growth, encouraging consistent meeting attendance and surrounding yourself with productive leaders to strengthen belief and confidence. Personal responsibility is positioned as a critical factor, reminding viewers that blaming circumstances slows progress while ownership accelerates development. Ultimately, the core lesson centers on making a commitment decision to fully pursue the opportunity, recognizing that the only way to truly lose is to quit, and that those who stay disciplined, coachable, and consistent position themselves for long-term RVP promotion, team building success, and lasting residual impact.
FAQs
1. How do you overcome rejection in the Primerica opportunity?
Overcoming rejection requires separating emotion from activity and focusing on consistent presentations rather than individual responses. Leaders expect to hear no and continue building momentum without taking rejection personally.
2. Why is handling no important for building a winning team?
Handling no allows you to continue recruiting and presenting without slowing down. Leaders who stay emotionally disciplined build teams faster because they do not allow rejection to interrupt activity.
3. What is Plan 8 and why does it matter?
Plan 8 represents long-term thinking focused on building residual income through consistent production and team development that compounds over time.
4. How does coachability affect leadership growth?
Coachability allows faster improvement by applying feedback immediately and following the system without resistance, leading to stronger duplication and growth.
5. What role does discipline play in financial independence?
Discipline ensures daily consistent activity, protecting business hours and maintaining focus, which creates stable long-term results.
6. Why is environment important in this business?
Environment strengthens belief and motivation, and being around productive leaders accelerates leadership development and duplication.
7. How is residual income built in Primerica?
Residual income is built through writing policies, serving clients consistently, recruiting new team members, and promoting leaders over time.
8. What does personal responsibility look like in business growth?
It means owning every result, adjusting activity levels when needed, and avoiding blame for external circumstances.
9. Why is a commitment decision necessary?
A full commitment removes the option of quitting and strengthens resilience during challenges or slow growth periods.
10. What separates successful leaders from those who struggle?
Consistency, emotional discipline during rejection, coachability, and daily focused activity separate long-term winners from those who quit early.
Glossary
Primerica Opportunity – A business model centered on financial services, recruiting, and leadership development.
Handling No – The practice of professionally managing rejection while maintaining consistent activity.
Plan 8 – A long-term strategy emphasizing residual and compounding business growth.
Residual Income – Ongoing earnings generated from previous production and team development.
RVP Promotion – Advancement achieved through team building, recruiting, and consistent production.
Coachability – Willingness to follow guidance and apply feedback quickly.
Discipline – Consistent daily action regardless of emotion or circumstances.
Environment – The meetings, mentors, and peers that influence belief and performance.
Personal Responsibility – Taking ownership of outcomes instead of assigning blame.
Transcript:
Speaker 1
All right. Good morning. Anyway, I have. That’s our incredible new base. RVP is ready to get promoted. But I just want to create a presentation. The green button. Right, honey? Right. Guys, this is the last 30 days in the month of October. We have three homes. And I live in all my three homes every month, right? We have a home in Manhattan. We have a home in Daytona. I spent two weeks in October in Daytona Beach. I spent four days in Manhattan. Then I went with Keith and all the leaders on a cruise, and we made 190,000 with all the code, right? And that’s every single month because I make sure I enjoy our life while we work the next one. Oh, I. I could do this. Right? This is. Guys, this is very important. Please, please listen to me.
Speaker 1
Last year, I asked my first lady to meet with us for lunch because, you know, she’s the boss. You think Keith is the boss? My first lady is the boss. And went and Keith tell us one statement. He said, focus on the bay shop one day a week, exactly a year. This is my team. Over 300 people he recruited. Over 40 licensed get into RVP under Danny and his beautiful wife. They’re in a part of Connecticut getting promoted. HACCP getting promoted. And New Jersey. And we have Valencia all the way from Texas. Ms. Rivera in Long Island, Dr. Angie in another part of Connecticut. This is just in one year when I had that conversation with Keith. And now we have a whole nother conversation coming up, right? This is Primerica. We need to understand this. 30 ways you get paid in Primerica.
Speaker 1
I don’t understand why we don’t get paid every single night. We in business, okay? And this is plan 8. 30 years later, were a district leader. We went and did a policy for $30. Twenty five years later, the client convert the policy, a million each for the kids, 2 million on him. He went to heaven. We invest 1.2 million plus converted the wife policy. We made over 30,000 on that one client when I was a district leader, another client on this time, we moved to Connecticut. 156amonth. The sun went to heaven. We invest over a couple million dollars with the rollover. And so the work you’re doing now is lifetime payment. Everything you do in Primerica is residual. But you don’t understand that today is residual. You would see the result 10, 15 years from now, right? And this is my rule, right?
Speaker 1
This is what made us successful. Call people back. Even though you hate them, you call them back. That’s my rule. Call people back. The next one Be coachable. You be coachable. You can’t be halfway coachable. You have. I never meet somebody that make it big in Primerica. That’s not coachable. Right? And discipline, right? Make a commitment to yourself. You don’t make a commitment to Primerica. You don’t make a. You make a commitment to your family that you’re gonna make them stone wealthy. Not wealthy, but stone wealthy. Right. And follow the system. Him followed. My fairest thing in life is not to be coachable to Keith. I would hunt his ass down. And this is my Naren estate, right? I couldn’t tell. I love. I text, keep some of my accounts. Some have 5 million, some have 8 million. I don’t give a shit.
Speaker 1
I have a lot of millions. But if you have 30 million saved and you map 100,000amonth, which I map 100,000amonth because we have no debts. All our mortgage are paid. We have one mall, Shelley Plaza, that pays all our bills, right? How could you not save 100,000amonth? So by the time I’m 60, I have my 100 million saved. Right? And that’s it. Okay, but let’s. I just want to go through some stuff with you guys. You guys could have a seat. We don’t have to. Right. I just want to recognize some great teammates that we have. And by the way, I just want to recognize Zona and her son. They’re going to. She’s moving, and we forgot to order his plaque. So Sari Zona, right? Her handsome son is here. Tim is putting on the ring. Tim and Sweet.
Speaker 1
One of the RVPs putting on the ring. And we have over 39 RVPs. Sixteen wear the ring. Chaya, over 200. Guado over 200. Bobby and Nanette going to go over 200 any day now. And Frank Badu over 200. And I just want to recognize the team that we have. Right? And if I could tell you one thing, right, I may not be a lot of things to people, but I am very disciplined. Nobody could take me away from my discipline. I am so disciplined. You could ask Keith. I was on the cruise, I went to my first lady, and I said, keith, leave me alone for two hours in the morning. He’s like, shelly, you work. I said, leave me alone for two hours in the morning.
Speaker 1
Because it would cost me over $10,000 every two days if I don’t put in my two, three hours. And it’s our business. I do all those traveling, but when I’m working from nine to three, you cannot distract me. My Kids cannot call me. My grandkids cannot call me because they know. They know grandma have a business to build. I have two grandson and a little granddaughter and my second grandson. He challenged me every single day. He said, grandma, you’re so rich and you’re so cheap. He called me while I was grandma, can I have $7? I said, no. He goes, I don’t get you. Why you have a trust for me and you can’t give me seven doll. But guys, Primerica. Do you know how good is it that you wake up two weeks ago, Tony? Tell me, babe. I just got up, babe.
Speaker 1
In just one of our account this year, we made over a million dollars one of our accounts. We were bulletproof. We were bulletproof 15 years ago when I had my first 10 million save. You think I joined this thing to look pretty? I have a nice house and have nice car and nice jewelry? Hell no. I joined this thing to make 2, 300amonth interest even though I’m working. That’s why I joined Primerica. I joined Prime America. I was not going to be broke. I was not going to be poor. Because poverty is a curse. And I’m not going to be cursed. And every Christmas, I put 50,000 away for me, right? My money, that 20,000 go to church and 30,000 go to give out cash to my bonus. We run some contests. The number one bonus is 5,000. And Tony is so smart.
Speaker 1
He get all 20s and we lay it out and we just have a great time, you know. But I’m so proud of all our RVP team. I’m so proud what’s happening in our team right now. Ready to double our rvp, Ready to double our income this month. We should go through 1.6 with all the code, probably 1.9. And I tell you, me and Tony, we just having an incredible time of our life right now. We just. This guy is. I couldn’t tell you. I wish every woman could experience a father, a grandfather or a husband for one day like my Tony. Noreen. May God bless every one of you.
Speaker 2
Good after morning. All right. You know, I was thinking about wearing that wig out here. You can’t beat them. Join them, right? Yeah. Wow. What an awesome school this. I tell you. You know, I can’t imagine how many of these schools we attended or how many presentations, you know, people in the front row here, how many presentations we’ve done, how many no’s we’ve gotten, you know, how many times we’ve been rejected, right? But at the end of the day all that matters was how many people said yes. You know, and that’s all we got to think about.
Speaker 2
And you know, what Ray mentioned, what Willie talked about, and it’s so true that, you know, we go to our friends and our family and we talk to them and they tell us no, and they beat up on us and tell us we’re crazy and we’re brainwashed, and all you think about is money and all you do is work and you don’t care about nothing else. And they have no idea what’s going through our head and what we’re thinking about or where we want to get to. You know, all they want to do is keep us where they’re at, keep us in their environment, and all we want to do is get to a better environment. So what do we do? We go talk to people that we don’t know, right? And people say, who do I talk to?
Speaker 2
How about, you know, living people, you know, and they’re all around us, right? And what do I say to them? Whatever you want to say to them, right? If they don’t listen, go find somebody else and say yes. And that’s all we did habitually, over and over again, right? And, you know, you look at our teams and most of us here, you know, everybody on our team, we didn’t know them before Primerica, but you know what? They’re our family now, and they’re our closer family than our real family, right? Because we have a better time with them. They understand where we’re going. You know, in a couple weeks, you know, we’re going to end out 2024. And think about it, guys. Didn’t it go like this? Right? Yeah. Yeah. All three? Okay. Yeah. Okay, good, right?
Speaker 2
It did go like that, you know, and it’s going to be 2025 now. We want 2025 to better than 2024. Now think about it. Is 2024 better than 2023? Was. Well, if it wasn’t, that means we didn’t do some of the things that they talked about here. Like, number one was self improved, right? You see, a tree grows every day, right? Whether it rains or not, whether the sun is out, whether it’s night or day, it grows every day. Every day produces, right? And we’re supposed to be like that. We’re not trees. But we can make a decision as to where we want to go, you know, in this opportunity. When we looked at it, we really don’t understand what it is, right? That’s why we have to be in the Environment all the time.
Speaker 2
That’s why we have to be around the people that are in the environment. And we really don’t understand how great it could be. You know, we looked, you know, I remember when we started, you know, everything we touched fell apart. We went on 15, 20 appointments, nobody listened. Everybody we recruited, nobody got licensed, right? Nobody would listen to us, right? Our babysitter had a whole life policy and we showed her by term and invested different. She had our agent there, we’re brand new. He had us for lunch, right? He made us look like idiots, right? That was the last time she babysat our kids, you know, and that happened to a lot of people. You know, our mechanic, same thing. You know, our car kept breaking down, he wouldn’t listen. That was the last time he fixed our car.
Speaker 2
You know, and people that didn’t want to do business with us, we didn’t want to do business with them either. And that’s the kind of stand you have to make in your business, right? Because it is your business, right? If you don’t make that determination, if you don’t make, right, that kind of commitment to yourself, people are going to walk all over you, right? And you got to stand your ground and you got to move forward, right? Because every single day you’re going to get better, right? And you’re going to get better. And if you do that, you’re going to fight for a cause. You know, you look at that organization, Mothers Against Drunk Driving, you know, there’s millions of people in that organization.
Speaker 2
And it was started by a woman that had an eight year old daughter that got killed by a drunk driver, right? She had such a cause, she had such a passion, right? What’s our passion? We were in freaking debt. We didn’t like the way we live. We didn’t like what we got for our kids for Christmas, right? We didn’t get them anything, right? We didn’t like a lot of things that was going on, right? We were, were the provider for our family and we couldn’t provide what we wanted to provide for our family, right? And we, the only way out was to work our way out of it. There’s no other way. We gotta work our way out of it. At some point or another we gotta make that decision that something’s gotta work, right? And we gotta keep trying until it works.
Speaker 2
And if it’s not working, we gotta take the position that we’re not doing it right. So we better go talk to somebody that’s doing it right and find out what the hell they’re doing and start copying them, right? We always, we always, you know, every time we do a one one, right, we always ask people to Google this. What company in North America has the most six figure income earners, right? And they always come up and say, Apple or Google. No, it’s not Apple or Google, it’s Primerica, right? And it does come up as Primerica. And you know what? All those people that make a six figure income, right, all those people, right, they had no financial background, they had no business background, they weren’t very smart, they didn’t come from the right side of the tracks.
Speaker 2
But you know what they had a desire, they had a passion to win, right? They had a will, right? But most of all, they kept trying, right? But you know what? Everybody wants to try. But as soon as it gets tough, as soon as somebody says no, right, as soon as your guests don’t show up or your policy cancels or you fail the test, they’re ready to tuck their tail and run. No, we got to get up. You see, we don’t drown because we fell in the water. We drown because we stay in the water, right? So get the hell out of the water, right? Get out and do what you gotta do. Somebody says no, say, great, thanks for the education, go on to the next one. Now, I know what doesn’t work now let me try something else, right?
Speaker 2
And we can keep doing that, right? We gotta accept that there’s no other options out there. Who the hell would pay us that kind of income, right? We have no college degrees, we have no skills to think of, right? We can’t build nothing, right? We can’t figure nothing out, but we can figure out how to talk to the next person, right? So we got to make that final decision. And that final decision has got to be just that. It’s got to be a final decision, right? There’s no looking back, right? When you burn the house down, you can’t go back to the house. So you burn the bridge, you don’t cross it again. And you keep fighting and you keep fighting until you win. And you will win because. Because the only thing that can happen wrong here is that you give up.
Speaker 2
That’s the only thing that can happen, right? You know, I see a lot of people and it’s the same people every single school. They’re out in the hallway, right? I wonder why the hell did you come to hang out in the hallway, right? You understand you gotta be in the environment, right? If we moved, you To China. Guess what? In five or ten years, you’ll be speaking Chinese and eating with chopsticks, right? So it’s not that you’re not. You were born, you have Chinese in you. No, it’s because you’re in the environment and the environment changed you, right? This is an environment for the best. This is an environment that’s going to make you a better person than you ever were before. This is an environment that’s going to change your family life forever.
Speaker 2
You understand that the Costello family will never be the same. That the Lipson family will never be the same. The Narain family will never be the Otto’s family. Never be the same again, right? And it all started with one person, right? It all started with, well, maybe Carol, right? But it all started with one person, right, that made that decision and decided to act on that decision, stuck to that decision, right? And kept going no matter what. And did it work the first time? It didn’t work the first 10 times. It didn’t work the first hundred times. But if it was working for them and it’s not working for me, it’s not them, it’s me. I’m. Something wrong with me. Stop blaming other people.
Speaker 2
I had a client come in the other day and she walked in the office, she bounced her insurance premium and she said, that damn bank, they closed my account. They screwed me. I said, yeah, the office manager woke up one day and said, let me see whose account I could screw up, right? You had no freaking money in the bank. It’s your fault. It’s not the bank’s fault, right? If they didn’t listen, it’s your fault, right? We gotta start taking. We gotta start taking responsibility for our actions, right? If we don’t take responsibility for our actions, you know what’s gonna happen, right? We’re gonna keep blaming others and we’re never gonna get at what we want, right, guys? All we did was keep trying. And when it didn’t work, we tried again. And when it didn’t work, we tried again.
Speaker 2
When it didn’t work, I asked Shelley what I should do, right? And she always has the answers, right? So it could work for any one of us, right? The only difference, right? You know, Joanna used to say, the only difference between, you know, him and us and right. Is, you know, what we want out of this opportunity and the way we think right now. We didn’t always think like this. The environment changed the way we think. The enviros brought us into an arena that we never knew existed. Existed, right? The environment brought us into a place that we did, right? Who. Who would. Who would have thought that, you know, on this cruise there was a whole section of the ship just for us? You didn’t even have to go there. I didn’t need.
Speaker 2
You know, I told Shelley, you know, there’s a whole other part of the ship, you know, Right? So were walking around, because where were is like a VIP section. We had our own bar, we had our own gym, we had our own lounges, we had our own pool, right? We had our private butler, right? Shows up, six o’clock every morning. We go, what the hell are you doing 6:00 in the morning? Right? You know, Right? I’m telling you, it’s here for all of us, right? Primerica has got the printing presses in the basement printing cash, and they’re willing to give it to us, right? What are we. How much are we willing to take, Right? Or are we going to hang out in the hallway and wait and blame somebody? Why? It didn’t work for us, right?
Speaker 2
If it’s to be, it’s up to me. See you at the top.
