Executive TLDR
Be coachable and follow the system.
Leadership means setting the example for your team.
Ownership creates long-term financial security.
Personal tragedy tests—but does not define—your success.
Never quit on your dream, especially during hardship.
Video Summary
In “Leadership And Loss: Navigating Business With Personal Grit,” Luisa Hernandez shares her powerful story of building a business alongside her husband, achieving growth and ownership within Primerica, and then facing devastating loss when her husband passed away in 2016. She emphasizes that true leadership requires full commitment, coachability, and following the system—even when you don’t fully agree. Luisa explains that leaders must model discipline because teams replicate behavior. After her personal tragedy, she faced emotional and financial challenges but remained committed to her organization and her family’s future. She highlights the value of ownership, long-term vision, and financial independence, referencing figures like Henry Ford and Warren Buffett as examples of wealth built through ownership and persistence. Her message is clear: adversity will come, but quitting is not an option—stay adaptable, stay coachable, and keep fighting for your dream.
FAQs
What is Luisa Hernandez’s main leadership lesson?
Be coachable, follow the system, and lead by example because your team mirrors your behavior.
How did personal loss impact her business?
Her husband’s passing in 2016 created emotional and financial hardship, but she pushed forward and protected the organization they built.
Why does she emphasize ownership?
Ownership provides long-term stability and financial security beyond a salary.
What role does faith play in her message?
Faith gave her strength during hardship and grounded her leadership decisions.
Glossary
Ownership Mindset
Building an asset that creates long-term value rather than depending solely on earned income.
Coachability
The willingness to follow guidance and remain adaptable within a proven system.
Team Replication
The principle that teams mirror the behaviors and attitudes of their leader.
Personal Grit
Perseverance and resilience in the face of adversity.
Transcript: 00:01
Thank you, thank you. Who’s excited? Come on, let’s get excited. This is the first event after Covid in person. You should be here. If you in business, you got to be in every single event. Guys, good morning. Good morning. My time is rushing. They rushing me out. I don’t want to put the music on me and I talk a lot. So I just wanted to thank God, first of all, for the opportunity to allow me to be here in front of you guys because without my Lord Jesus Christ, nothing is possible. Nothing is possible. And with that in mind, you know, shout out to my players that they’re always coachable, they’re always consistent. They’re always putting the numbers on the board for us. A big hug to the players, to the MLB, to the UBK guys. I love you all.
It’s one team, one dream, right? And I was told to talk about a little bit about my story and I hate that because it was happy and then it become not too happy. But I came in business with my husband a lot of years ago. And when we came, it was his idea for me to do the business because, you know, I was sick and tired of my job. He owns a real estate office for 13 years. He was a broker, so he was doing good, quote unquote. We came to Primerica making money. That’s what we thought, you know, were having a happy life. So I didn’t see myself doing this business.
But when I decided to come and do it because they got me really upset at work and I fired my boss, I made the commitment that I was going to do this 100% if I was going to be here to put the time away from my kids and to put the time away from my family. And sacrifice. People call it sacrifice. I call it effort. Because the sacrifice would have been if I would have never done the opportunity, that would have been the big sacrifice. So when we came here, we started great. It was wonderful. We follow the system, guys. Always follow the system. Always follow you. Upline you RVP, because the business is not difficult. We made it difficult. You know, we all have a strategy. Every RVP have a strategy. But there’s nothing better in life than you be adaptable and coachable.
Even if you don’t like what your upline says, even if you don’t like. You know, I was never in agreement with friend Dylan. All the time there were things that I didn’t like, but I did it anyway because of the team, because my people were watching me and my people would do I’m gonna kill my kid. My people would do what I do. And if I’m uncoachable, and I do my way and I do whatever I want, that’s exactly what my people are gonna do. And you gonna grow RBP just like you uncoachable. So always follow the system, guys. Whatever your upline, say, whatever your system it is, whatever your system have, follow it right. And always try to play team the most that you can. That’s what we did.
We built a team that thank God, were able to make the ownership in this business. Because in 2016, when my husband passed away, this got difficult. Things got really difficult. It was a switch, you know? La cosa lacosa. Mati fishing. Porcophone. Cambio de traciento. Seintegrado. Parami, parami. Negocio. Parami. Gente. Parami. Quipo. Parami. Familia, paramisijo. That’s why I don’t like to talk about my stories. Backing you up 100%. Backing you up 100% the support. But now you’re going to morning, you’re going to depression, you’re going through a lot of things, but it’s worth it, guys. It’s worth it. It’s worth it that you work for right now. Kwando negotiatura pork supremo citosion financier. Nunka, nunka, nunca. To wimo gar de paran lo ville de canacontrado do college out of pocket. Do Cole mental melan no son losano mindseto research for a Henry Ford. Right. Bloomberg.
Warren Buffet $133 billion de Kentucky Fried chicken de puer de los millionario guys franchise and total maintainal main to tesas no se porvencido sigaluchando benzos nunca santa barakansalo. Sueno sison belanero. God bless you guys. I hope I help.
