Ever feel like you’re juggling family life and building your Primerica business, but something’s got to give? You’re not alone. Many reps struggle to balance the demands of parenting with the hustle of recruiting and team-building. But what if you could apply the same lessons you teach your kids to your business? Brittany Onstead has cracked the code on this, and she’s sharing her insights in a way that’s both relatable and actionable. Imagine turning everyday parenting wisdom into powerful business strategies that boost your recruiting momentum and team cohesion. Brittany’s session is packed with real-life examples and practical tips that will have you nodding along and taking notes. It’s not just about working harder; it’s about working smarter by leveraging the skills you already have. Don’t miss this chance to transform your approach and see your business—and family life—thrive. Watch the video below and discover the breakthrough tips that could change everything for you.
Video Transcription:
Listen, it’s chilly outside, but it’s hot in here, all right? The energy in here is something you can’t experience anywhere else.
So I’m going to try to move quick.
I have a presentation today.
How many people have kids in here? Lots of people.
Right? So I did something fun.
I did a presentation today on lessons I teach my kids that also apply to business.
Because if you’re doing this correct way, you stay in it long enough, you self develop you’ll realize all the things that you’re saying at your kids are also things that you can say to your recruits.
Okay? So it’s okay to be afraid.
It’s not okay not to try.
We tell our kids this all the time.
We have our 15 year old now, but at the time he was about 7, went to his first karate belt testing.
And this kid, we walk in, he’s more introverted, usually doesn’t cause a scene.
We walk in, it’s his first belt testing.
The kid grabs his shoes and tries to bolt out the door.
And as a parent, I was looking around, I’m like, oh my gosh, what do I do? This is really awkward.
Like, what do I say to him? Like, I wasn’t sure what to say.
And his instructor got down on his level and he was like, listen, it’s okay to be afraid, but it’s not okay not to try.
Like, you can be scared of this, but you got to get out there and try.
And it’s the same thing with our recruits in the business.
You guys, all of them are afraid to set appointments at first.
All of them are afraid to take the exam because they might fail it.
All of them are afraid to go solo.
Right.
If you gave them an option, you’d be on their appointments all the time.
Right? So we have to remember to not let fear stop us or our children.
Okay? So don’t cause a problem before it happens.
It’s funny, Andy says this all the time.
We say it to our kids all the time.
And then Bill Whittle was talking about it, we’re like, would you look at that? Right? Success leaves clues.
So they’re not going to answer.
Anybody have a recruit that says that while you’re setting appointments? I’m not gonna call them.
They’re at work, they might not answer.
Right? Great, let’s leave them a voicemail, they’ll call you back.
There’s a lot of excuses people give you, but it’s not an actual problem.
There’s no problem.
People usually make it up in their head.
The Things that are stopping them.
I’m not a good test taker all the time.
Like, who feels like they’re a good test taker? Not a lot of people, right? You just gotta go do it.
Okay? They’re all set.
They don’t need what we do.
They’re financially, they look good on Facebook, right? They’re all set.
You can’t prejudge people, right? A lot of times we sit in front of people, they look good from the outside, but they are not on the inside.
Once you start doing those FNAS and stuff, people need what we do.
You guys all right? This is my favorite.
With my kids, we don’t do the minimums, right? Nobody gets up here.
All these people getting recognized for rvp, nsd, all the things they don’t come up here and say, I’d like to thank the minimum, right? I did just enough to get up here, right? So we teach our team to overdo everything.
Andy’s really good at overdoing everything in life, right? So overdo it.
You think you need 20 appointments this week? You should probably go set 60 because the 20 are all going to leave you, right? They’re not going to show up.
You might have a couple pop in from somebody else.
Like, you need to do everything 10x what you think you need to do.
Don’t wait.
Do it now.
How many people have kids and you tell them to do something and they try to tell you, like, in a minute? That doesn’t work with me, right? Oh, yeah, one second.
Like, no, we’re doing this now.
It’s the same thing with your recruits, right? I’ll schedule my exam when I feel like I’m ready.
Like, you’re never going to schedule it.
You have to schedule it now so that you will become ready.
You don’t schedule it, you’re not going to get ready, right? Are you setting appointments? Oh, I’ll do it.
I’ll do it tomorrow, right? I’m busy today.
I got a soccer game.
I might.
I might set a couple tomorrow.
Like, no, you have to have a sense of urgency in this business that if you don’t do it now, it’s not going to happen.
Investing for retirement.
That’s a good one.
How many people have people that do this but don’t practice what they preach, right? If we’re telling people, buy term, invest the difference, and you’re like, yeah, but I just started this.
I don’t.
I don’t have $25 to put in there, you guys.
We all spend $25 at Target, I’m sure once a week on something we do not need.
Yes or yes.
I know I do.
Probably every other day.
Because Andy’s a Target freak.
Right? This just shows you the cost of waiting.
Investing $1,000 at birth.
If you guys would put money $1,000 and just leave it there, by the age of retirement, your kids would have $400,000.
That’s without putting anything else in there.
At the age of 67, you think you could scrum up a thousand dollars for your kids one time? Figure it out.
Right? So the cost of waiting.
Blame yourself.
Our kids do this all the time.
Anybody have kids that you tell them not to do something, they do it and they’re mad with you.
Yeah, I don’t care.
I say, listen, it’s not my fault.
Like, you broke the rules.
You need to be upset with yourself.
And it’s the same thing with your recruits.
You failed your exam.
Great.
It’s not the exam’s fault.
I go study some more and retake it.
Okay? Your bank account’s empty.
That’s because you’re not doing something you should be doing.
Right.
Numbers are down again.
You gotta look internal, like, what am I not doing? What can I get better at to fix all these problems? Your health isn’t where you want.
Blame yourself.
Right.
You might have different genetics than somebody else, but there’s always a way to get where you want to go for whatever you’re looking to do.
So it’s okay to share or give stuff away.
You have to have an abundance mindset.
Anybody have kids that don’t like to share? All of them.
Right.
At least from some age, none of them want to share.
That’s fine.
A lot of times when people come into this business, they have a lack mindset.
And it’s the same thing with, like, recruits or getting.
I’m afraid to put too many appointments on the schedule because I can’t cover them all and I don’t want somebody helping me or I don’t want someone splitting me on something.
Like, we have to teach people to have an abundant mindset.
There is no lack of people up there.
Right.
You might have to go out and meet a couple more because you might not know enough right now.
But there’s not a lack of people out in the world.
You would agree? Lots.
Lots of stuff.
Right? You are the driver of your business, okay? You guys have to be the activity creators in your business to keep it going.
It doesn’t matter if it’s your fault.
You.
You clean it up or fix it.
We have four kids and all the time, like, can you pick that up? Can you go clean that room? Well, I didn’t do that.
Like, great, go fix it anyways, right? I didn’t do that.
Great, clean it up.
I tell them all the time, all I do is clean up your stuff.
Right, moms, you clean up your kids stuff.
Yeah.
You didn’t do it.
It’s the same thing with the business.
If there’s a problem, get in there, fix it.
Help people, help them grow.
Figure out what you can do.
Learn how to get along with each other, right? This is a people business.
I think a lot of people have trouble growing and understanding that it’s not the same as a 9 to 5 job.
The way that you, like Bill was talking about gossip or the negative stuff or the, you know, the water cooler talk or whatever you want to call it.
Like, we don’t do that here because it stunts your growth, right? We treat everybody with respect, even the quitters.
You don’t know if they’re going to change their mind and come back.
You don’t want to treat people any other way than how you would want to be treated because you don’t know what people are going through.
This is a volunteer army.
You can’t make people do things.
This was really hard when we started.
Andy used to be an executive chef, and he was a little rough around the edges.
I used to tell him, listen, I heard you talking to this person, like, they’re all going to quit.
You can’t talk to people that way.
This is a volunteer army.
They’re gonna leave.
And that’s something he had to get better at, right? So you have to look within and see what you can work on yourself.
It doesn’t matter what day it is.
We work when we can.
So we have a third grader, and about a year ago, I realized I don’t think he knows the days of the week.
And I know that seems silly, but we homeschool.
And our oldest, we pulled out at third grade.
This one was homeschooled from the get go.
And someone said something about the weekend and he was like, well, what day is that? I was like, oh.
Cause we, I mean, let’s think about it.
We homeschool, we work from home.
It doesn’t matter what day it is.
We either have appointments or we don’t.
We have a meeting to go to or we don’t.
So I was like, it might better not to teach him what a weekend is, right? Then he’s not gonna be like, mom, it’s the weekend.
I don’t have to do my homework, right? We do it when we have time.
It’s the same thing with your recruits.
If you wanna win here, you can’t take days off.
You have to keep going.
It doesn’t matter if it’s a weekend.
It doesn’t matter if it’s a holiday.
If you can do it, okay? Communicate.
Communicate if there’s a problem, communicate expectations.
Communicate incentives and build relationships to show people you care.
Right? How many times did you hear about personal relationships here? All weekend.
That’s all Bill Whittle talked about.
So you have to get good at communicating.
And it’s not hard.
It’s new.
You guys, this is the number one thing I say to everybody.
A lot of people come in here, listen, everything you’re gonna come across when you start, it’s new.
It’s not hard.
The test isn’t hard.
Closing isn’t hard.
Recruiting isn’t hard.
It’s just new, right? So you have to get your mind right and make sure you’re not telling your head that something’s hard when it’s not.
Because then you’ll believe yourself, right? It’s just new.
And you can learn whatever you need to learn.
So we tell our kids this.
Why don’t we tell ourselves this? Why don’t we take our own advice in all of this? Our purpose is to teach and mold our children, right? We get them ready for the real world.
They might not always like what we have to say, just like recruits, you might not like what your coach is always saying, but they’re not there to be liked.
They’re there to help you.
All right? So we’re here to help everybody succeed.
There’s a lot of good examples here.
So you guys go get after it.
Take your coach’s advice and go explode.
