Have you ever felt like you’re just going through the motions, not really making an impact with your Primerica business? You’re not alone. Many reps struggle with finding the true purpose behind their work, often getting lost in the numbers and forgetting the lives they can change. But what if you could transform that mindset and see the real difference you make every day? Bernard and Aleen Alerte share their powerful journey from personal loss to creating a lasting legacy through life insurance. Their story is a testament to the profound impact our work can have, not just financially but emotionally and spiritually. This isn’t just about policies and premiums; it’s about protecting families and securing futures. Bernard and Aleen’s heartfelt message will reignite your passion and remind you why you started this journey in the first place. Don’t miss this must-see moment that could redefine your approach and inspire you to make a bigger impact. Watch the video below and let their story fuel your drive to change lives.
Video Transcription:
Hello, familia.
How’s everyone doing? All right, let’s see if I could get through this.
I’m going to be obedient, because when I came up here, I was going to talk about something else, and then as I was sitting there, God was like, no, you’re going to talk about this.
We do this business for a lot of reasons, but I’m going to share and be transparent or vulnerable with you.
How it impacted our family.
My sister passed away about 15 years ago, and I sat with her and I said she was like, my first client.
Let me test my presentation right on my sister, she was only, like, 20 something, and the policy was going to come out to, like, $28, and she was like, no, I don’t need that.
I’m on the dad.
I don’t need that.
I was like, okay.
A couple of years went by.
2008, she passed away from a brain tumor.
She did not have the policy, but if she did, it would have helped because she had a terminal illness, and it would have helped the family take care of her while she was going to the hospital, if you know what that is.
Bernard’s father applied for insurance with us, and during the medical, they found his blood pressure super high.
Went to the hospital, wound up with a triple bypass.
We had him for another 15 years.
These are the impacts.
Right? Myself diagnosed 2013, ten years in remission, breast cancer.
Amen.
Right.
I have increased benefit rider.
So my children don’t have just 100,000, but they have a lot more.
A couple of weeks ago, my children lost their father to colon cancer.
The hardest thing that I had to watch my children go through.
But you know what? Actually, he was involved in the business.
He was Wendy’s PFS youth instructor, and I could get through this.
It’s amazing how our company impacts.
So, yeah, we talk about the money, we talk about building mentors, but you got to know how we impact.
So personally, we’ve been impacted in many ways.
And I just want to let you know that be passionate and be convicted, that what we do saves and change lives.
All right? So their father left their children, our children.
Okay, how many of you can say that? My oldest is getting married.
The other one has.
We have a grandchild.
The other one’s in college.
That’s $100,000 at the end of his education.
But his father took care of that.
And I want to thank Ray and Carol because from leading from the front and always taking care, not only recruiting, building, but making sure that we had coverage.
And now I thank you, because my children are taken care of.
Awesome.
How are you guys doing? Awesome.
Listen, I just want to go real quick.
I just want to give God all the glory for everything he’s done for us.
We are totally blessed, team.
Totally blessed.
Our family just so excited.
Just want to recognize, so grateful for our coaches that we have from Keith and Danielle, thanks for giving us an opportunity to share with the team today.
To our coach Roy Lipson, Ray and Cal Costello, Coach Chris, HR and so many leaders that impact us so much.
When I think back, I love our army empire.
Thank you so much for what you do, what you sacrifice every day.
Our RVP team, they’re about to go to 100, 200,000 income.
Tim Net, Anhelpalanco, Joey andy Morales.
And I think back right now, and I think back, theme of today is today begins the first day of the rest of your life.
If you think about there’s three things you want to do for us to grow as we close out 2023, kicking off 2024, there’s three things we have to accept.
Number one is the world in front of you is nothing like the world behind you.
And I think back that a man or woman that resists change becomes obsolete.
So we have to learn to adjust.
We have to learn to grow.
We have to learn to accept.
Things are changing all the time.
Everything’s evolving at a fast rate.
We got to evolve, too, right? I think back, the second thing is, what got us here won’t take us there.
What got us here won’t take us there.
What does that actually mean? Some things we have to learn, some things we have to unlearn and we have to relearn some things for us to get better.
Right.
If you think about all sort of different things we have to learn, the same team won’t take us to the promised land.
We have to grow.
We have to get new people.
We have to personally involve making that happen.
Right.
And third thing I want to share with you guys is nothing changes unless there’s a change in behavior.
Nothing changed unless a change in behavior.
What behavior is it going to change the next 90 days for us to grow our business? Right.
See, you have to change your behavior towards recruiting our recruiting numbers in direct proportion, how we feel about ourselves and how we feel about the opportunity.
So you have to change our behavior.
See, think about everybody wants what we do.
Everybody wants a limited income and control their time, but we just don’t know how to convey that message across to them.
And we have to change that.
We have to change our view of our business.
For example, things are not just going to happen.
They happen justly.
When I think about our recruiter, it’s not going to happen.
Right? We had a challenge in our business is were recruiting but guess what happened and weren’t getting enough people licensed.
We fixed that and we’re fixing that.
We had a challenge where we’re doing business but quality crew, Bibian needs to be where it needs to go.
We’re fixing that and we’re going to explore.
We’re going to get this Thing Cranking.
We have changed our perception of coaching and being coach.
Right? Stop operating in the spirit offense.
Stop getting offended.
Every time our coach accepted.
They will love us.
Right? And see, listen, I believe God is good.
I just want to share something with you guys real quick as we end.
See, there’s so many people that help you and I get us to where we are today.
Some of you guys are here, some you guys are far away.
And some, you are even in heaven.
See, all of us have special Ones who loved us into Being.
Can you please take 5 seconds right? And think of the people that Helped you become who you are today.
Those who have cared about you, wanted what was best for you in life.
Just 5 seconds.
You.
Whoever you’ve been thinking of how pleased they must be to feel the difference they made in your life.
I just want our coach to know you made difference in our lives.
We love you, appreciate you.
We love our army, Empire.
We love Eric, Lizzie, Sammy.
Proud of you guys.
Let’s go do something big.
Thanks so much, coach.
