Executive TLDR
Most people start small but grow into bigger dreams.
Exposure to leaders expands belief and vision.
2024 represents a fresh opportunity for transformation.
Energy, posture, and excitement matter.
Results only come through consistent work.
Video Summary
At the Dream Life Event, Joshua Crawford and Karissa Crawford deliver a high-energy message about growth, belief, and execution within Primerica. Joshua shares how he initially joined just to earn an extra $1,000 part-time, never imagining six-figure income was possible. Through exposure to trainings and leadership, his mindset expanded, proving that belief grows with environment. The Crawfords challenge attendees to reject the “same old, same old” mentality that traps many people in 9-to-5 routines and instead approach 2024 with urgency, excitement, and visible confidence. Their central message is clear: dreams require energy, commitment, and consistent work—because without effort, there are no results.
FAQs
What is the main theme of the Dream Life Event message?
Elevating mindset and taking massive action toward bigger goals.
How do dreams evolve in the business?
Through exposure to leaders, trainings, and expanded belief systems.
What mindset should leaders carry into 2024?
Excitement, urgency, and visible confidence about their future.
Why is exposure important?
It shifts what you believe is possible.
What is the key principle emphasized?
No work equals no results.
Glossary
Exposure
Learning through events and leadership environments that expand belief.
Mindset Shift
Transitioning from small goals to big vision thinking.
Dream Life
The envisioned lifestyle achieved through disciplined effort.
Posture
The confidence and energy projected by a leader.
Execution
Consistent action taken to achieve goals.
Transcript: Isn’t this an awesome Dream Life event? I don’t know. The breakout session for the RLs was unbelievable. I think that was the best session. Right, RLs? Right, RLs? Alright, I believe you. What about the division and district? Okay! Alright, alright guys, I want to bring up my awesome partner, Joshua Crawford! How y’all doing?
I don’t know, man. I see you got some people in the room. There’s some excited. Who’s excited? All right. Listen, listen. I want, let’s do the excitement test. All right. I want to see which side is the most excited. You guys can hear me. all right. What about this side? Who’s excited? This side excited? What about this side?
Who’s excited? Man, oh man, I’m excited. Listen, I remember just starting this business, okay? Um, I didn’t know what I wanted to get into, right? I just came to America, want to make some extra money and someone came into my house and they was talking about life insurance and retirement plans and so forth and listen, I came in just to get a license.
I just want to make 1, 000 part time. That’s all that I wanted. And then I came into an office. And people was talking about business and making six figures and where I’m from, we didn’t have the opportunity to do that. Right? Isn’t that crazy? Anyone here came in to make a million dollars when you just signed in your IBA?
You thought about being a six figure earner? I did. You thought about making a million dollars? No, right, but then gradually your mindset start changing, right? You start coming to trainings and showing up to meetings, right? Getting the exposure from Chris H on. I know we all on track, right? Listen, you guys should be excited.
God damn it. Listen, people should think that you crazy right now because your future is so bright, right? You got goals, you got dreams, you got inspirations, right? I was following up with a client and I was like, how are you feeling about 2024? And she was like, I don’t know, same old, same old. That’s a crazy mindset to have, isn’t it?
Same old, same old. Imagine that. And they got so much people, right, that they’re working their jobs, and the 9 to 5 jobs, and they’re not excited. Right, they’re doing the same thing over and over and over and over again. Life can’t be this way where you’re just dragging your foot, right? That can’t be life.
But we’re an opportunity where you could go after it. And this is your shot. 2024, this is your shot. Right? People should see the difference in the way you walk. The way you talk. Your energy should be different. You guys with me? Anyone excited? I’m goddammit excited. Listen. Listen. After this dream life event.
Right. Our life is going to change and it’s not going to happen if you don’t put in the work. No work, no results. Remember that. Time to go put in the work. Back to you all.
