Executive TLDR
In Beyond The Numbers: Why Primerica is The Real Deal for Financial Success, Mike Kash explains why Primerica represents one of the most powerful business opportunities available today. He outlines the massive financial need in America—life insurance gaps, retirement insecurity, rising debt, and lack of financial literacy—and positions Primerica as uniquely equipped to solve these problems. With a $99 startup cost, strong profit margins, residual income, securities licensing opportunities, and a historic wealth transfer underway, he argues that the current economic climate creates both a service opportunity and the greatest recruiting opportunity of a lifetime.
Video Summary
Mike Kash opens by congratulating his teammates and thanking event leaders before immediately shifting into what he calls a necessary paradigm shift. Drawing from his background as a CPA, he explains that he has seen many business models and firmly believes Primerica stands above them all. He emphasizes that it is a multimillion-dollar opportunity that can be started for just $99 and operated for $25 a month, contrasting this with traditional franchises that require hundreds of thousands or even millions in capital. He highlights leaders within the company who generate millions annually and built their businesses from the same starting point as everyone else in the room.
He then outlines what defines a great opportunity: a huge market need, high profit margins, low startup costs, low risk, and the ability to make a meaningful impact. According to Kash, Primerica meets all five criteria. He presents data showing that a large percentage of Americans lack adequate life insurance and retirement savings, while many who do have coverage still have the wrong type or insufficient amounts. He stresses that nearly everyone needs something Primerica offers, creating an unlimited market. He also points to the coming generational wealth transfer and urges representatives to obtain securities licenses to capitalize on the investment opportunity ahead.
Kash shifts to income structure, explaining how part-time representatives can earn meaningful commissions and how full-time leaders can build substantial passive residual income. He describes the long-term value of building RVPs and contrasts Primerica’s residual payouts with traditional careers, where income typically stops upon departure. He underscores the company’s infrastructure—training systems, licensing support, financial analysis software, CRM tools, approved marketing systems, and investment research platforms—as evidence that representatives are truly in business for themselves but not by themselves.
A significant portion of the speech focuses on the broader economic climate. Kash paints a stark picture of middle-class America struggling under inflation, rising interest rates, credit card debt exceeding one trillion dollars, dwindling savings, repossessions, and unpaid utility bills. He argues that financial literacy has failed most Americans, noting that only a small percentage achieve financial independence after decades of work. In his view, Primerica is uniquely positioned to provide real solutions during this period of economic pressure.
He concludes by framing the moment as both a service mission and a recruiting opportunity. As economic challenges intensify, more families will seek guidance and more professionals—realtors, mortgage brokers, and executives—will seek additional income streams. Kash believes this creates the greatest recruiting opportunity of a generation. He closes by declaring Primerica a company of destiny, urging teammates to act boldly, help middle-class families, and seize the moment to build businesses that create both financial success and lasting impact.
FAQs
What makes Primerica different from other financial service opportunities?
Primerica offers a low-cost startup model, residual income potential, extensive training support, and a mission focused on serving middle-class families rather than high-net-worth clients.
Why does Mike Kash call this the greatest recruiting opportunity?
He believes economic pressure is driving professionals and families to seek additional income and better financial guidance, creating a large pool of motivated recruits.
What is the significance of getting a securities license?
With a major generational wealth transfer underway, licensed representatives can help families manage investments and retirement funds, expanding their earning potential.
How does residual income work in Primerica?
By building and developing other representatives, leaders can earn ongoing income from team production, creating long-term financial leverage.
Why is the current economy central to this message?
Rising debt, low savings rates, and financial insecurity increase demand for financial education, protection, and income opportunities.
Glossary
Primerica – A financial services company focused on life insurance, investments, and helping middle-income families.
RVP – Regional Vice President, a leadership level within Primerica that includes team-building and residual income opportunities.
Residual Income – Ongoing earnings generated from previously built business activity or team production.
Securities License – Certification allowing representatives to offer and manage investment products.
Wealth Transfer – The large-scale transfer of assets from one generation to another, expected to occur in significant volume over the coming decades.
Financial Needs Analysis – A structured review of a client’s financial situation to determine appropriate protection and investment solutions.
Transcript:
All right.
Good morning, Primericans. First of all, before I get started, I want to say thanks to Joe and Denise Cardino for putting on this great event. I want to say thank you to my team. We’re poised to do something great in the next few years. And I want to say congratulations to all my Primerica teammates in the office. Man and I’m going to show you why you were on the greatest business in the world and why the time is now.
All right?
So let me start off by saying we need a paradigm shift. I was a CPA before I got in Primerica. I saw a ton of businesses. I know what businesses are like, what the opportunities are. And I’m telling you, this is the greatest business. It is a multimillion dollar business opportunity that you can start for $99 and run for $25 a month. My mentors, Jim and Mary Coke can make about $3 million a year off their invest, off their businesses, and they can sell it for somewhere between ten and 25 million. The autos can do the same. The Naranos can do the same. The shops can do the same. The Boissons can do the same.
Right?
And they all started just like everybody here just paying $99, or they actually probably paid more because they have to pay for their license. So understand, it’s a multimillion dollar opportunity. What are the four things that a great opportunity is? Number one, a huge need.
Right?
And I’ll share that with you in a minute. You got to be able to make a lot of money. High profit margins, low cost to start, low risk, and in my opinion, a chance to change the world. Look, you can make money at owning a 711, but you’re selling crap to people that’s bad for the health. You can make money at a McDonald’s, but you’re selling crap to people that’s bad for the health. Here we change people’s lives, right? So let me talk about the need. LIMRA 50% of adults, 129,000,000 Americans don’t have any life insurance at all. But even those that do only have it through their job. They have the wrong type, or they don’t have enough. 80% to 90% of the people out there need our help with life insurance, right? Over 50% of Americans do not have any retirement savings at all.
But even those that do need our help because they don’t know what the hell they’re doing with investments. So 80% to 90% need our help. And not only that, we’re going to have the biggest wealth transfer ever coming. If you don’t have your securities license, you’re absolutely crazy right now. You got to go get it, right? And you know what? Look how many doctors, how many attorneys, how many real estate agents. There’s only 689,000 licensed representatives that can go help people with investments, and a lot of them aren’t even in the field. You have wholesalers out there. You have back office people, right? So what? An opportunity is coming, right? Do people need to make more money? Middle class America is absolutely getting crushed right now.
Right?
They can’t pay an emergency expense they’re living paycheck to paycheck, and that doesn’t even include senior health care. 11,000 people are turning 65 every day. ID theft. People are hacked all the time. 60% of the people don’t have wills, and even those that do, they’re not updated.
Right.
Here’s what I want to get across to every single person here right now. Every single person that you know right now needs something that we do. We just got to get in front of them. Right? I’m not saying they’re all going to do business with us. Some are broke and they can’t afford it, but everybody needs it. What an unlimited market, right. High profit margins.
Right.
A regional leader. You want to think of either. If you’re going to be part time, get to regional leader. If you’re full time, get to RVP. You have one family with an average life sale. Do a $20,000 rollover, do a PLPP, it’s $900. People go work at Uber, right? They’re doing part time jobs, three appointments in a week, and you’ll make $900 as a regional leader. Right. RVP, it’s $1,392. But the best thing about Primerica is passive residual income. And when you build that’s why I was talking to Joe. I understand I make money, but you know what? There’s nothing that could be a better testament to what I’m talking about right now than Ryan’s story today. That’s why you want to build a business.
Right.
And we also have Frank Vandermeers, who retired, right. And he’s going to get paid out over the next ten years. He didn’t want to have he could have stayed, and he just wanted to retire, and he’s going to get paid over ten years.
Right.
When I left my job as a CPA, I didn’t get paid for ten years after that. Right. But you can do that here in Primerica. The greatest opportunity is to build RVPs. My RVP makes $30 to $35,000 a year off of what I do. I talk to him twice a year.
Right.
He doesn’t pay any of my expenses. That’s like saving $600 to $700,000 to earn that money. Just getting one RVP, it’s mind blowing.
Right.
Low cost to start, $99 to run a business, $25. And unlimited income, potential as big as you want it to be.
Right.
McDonald’s cost a million to $2 million.
Right.
You know what the average McDonald’s owner makes? You know how many RVPs we have in this room that make more than that? Right. And they didn’t have to pay a million dollars to do it.
Right.
It’s mind blowing. Look at our competitors. Charles Schwab, 55,000 to 125,000 to get a franchise. Do you get 91 hours of training? Do they have computer and technology support? No, right. I’m going to share with you a minute hour system, right? Ameriprise 10,000 to 138,000. With us, it’s $99. What do you get all your life? Licensing fees paid for your securities, licensing fees paid for upline and RVP support. You’re in business for yourself and not by yourself. Online training, 24 7365. You can go on pol and learn whatever you want, right? Financial needs analysis software, financial calculators, electronic applications you could do on your phone, get paid that night, right? CRM. Take client notes, build a client base. Email marketing rep marketing center. Social media posts that are approved in our regulated industry advisor stream if your RVP does it. Morningstar investment analysis software, advertising free publication.
Unbelievable. I could go on and on, right? I mean, look, I know what it takes to run a business. I saw a lot of people. This is the greatest business opportunity in the world, right? But this is really what I want to talk to right now, because our market is absolutely getting crushed, right? So this is what I want to know. How can five out of every 100 people, after working for 40 years at jobs they don’t like, not be financially independent? People ask me, does Primerica work? How many people make it? I go, you know, who makes it in Primerica? Motivated people who want to make it. But you know, what the system how many people really make it in life financially? Five out of every 100. That’s a colossal failure of a system, right? The financial literacy is mind blowing, and the middle class right now is getting crushed by inflation, rising interest rates, and stagnating wages.
And they’re coping, doing three things. They’re using what’s left of their savings, which is at the lowest rate in the last 20 years. Trillions of dollars in the last few years have gone down using credit cards and increasing their debt. Credit card debt just went over $1 trillion. It was 720,000,000,000 in 2021, it’s up. About 40%. People are using their credit cards or they’re not paying their bills. 22 million American families are behind on the utility bills right now. Cars are being repossessed. It’s mind blowing, right? Middle class is living a life of quiet desperation. And as bad as it is, it’s becoming more and more of a yo economy. You’re on your own. At what company? Let me ask you, what company has the answers to all those situations? Primerica Financial Services.
Right?
In my opinion, the only company. We got to get everybody in the field, we got to get everybody on board. We got to go help our neighbors, our friends, our families, right? The only thing that stands between middle class America and financial devastation is Primerica Financial Services. Nick Murray, one of the most respected voices in the financial world, said that, and I heard him say it numerous times. And right now, we’re heading into a very negative part of the economic cycle. Normal, but negative. The recessions happen. But I wanted to let you know, every adversity, every failure, every heartache has the seed of an equivalent or greater benefit. And this is two benefits that I see coming and why we got to get in the game right now. People are going to realize our principles have always been right. Have an emergency fund. Live beneath your means and save for the future.
Protect your family with life insurance. Take control of your income. Have a second income stream. You know how many families would like to have a second income stream right now? You know how many families would like to have an emergency fund? And second, and people are going to seek our help. And second, it will be the greatest recruiting opportunity of our lifetime. I am telling you, it’ll be the greatest recruiting opportunity of our lifetime. People are going to need to make more money and they’re going to be looking, and more high quality people will be available than ever before. A lot of realtors are struggling right now. Mortgage brokers are struggling right now. High level executives are getting laid off and looking for an opportunity. And we can recruit them all. So as I wrap up, let me just say this. Primerica is a company of destiny.
I believe were put on this planet for this moment right now, right? America needs us more than ever. This is our moment. A chance to impact the world while building a business. I’m proud to be your teammate. Let’s be bold. Let’s seize the moment and let’s change the world.
