Ever feel like you’re doing everything right in your business, but people just aren’t drawn to you? You’re not alone. Many reps struggle with creating that magnetic personality that naturally attracts clients and teammates. It’s frustrating, right? But what if you could change that? What if you could become the person everyone wants to work with, without changing who you are at the core? That’s exactly what Anthony Barone dives into in this powerful session. He breaks down the 17 principles of an attractive personality, offering real, actionable insights that can transform your approach and boost your success. From maintaining a positive mental attitude to mastering the art of effective communication, Anthony covers it all with energy and authenticity. This isn’t just another training; it’s a game-changer for anyone serious about leveling up their business. So, if you’re ready to become the person people can’t resist working with, you need to watch this video. It’s packed with breakthrough tips that could be the key to unlocking your full potential. Don’t miss out!
Video Transcription:
Thank you.
All right.
Good afternoon.
Hey, can you guys get my PowerPoint up? All right, so I don’t do PowerPoints.
I’m sorry.
So you guys just got to keep up.
I’m going to go through 75 points in ten minutes, okay? And so I lied to Joe, and I said it’s 17 rules.
It was, like, 57 after I counted them.
But anyway, so listen, whether you’re building distribution, which should be your goal here, or you’re dealing with clients, you have to make sure that you have what we call an attractive personality, okay? Because not all of you are going to have all this, so you’re going to have to work with the other stuff.
You know what I’m saying? So one of the first thing is, if you want to attract people, you have to have a positive mental attitude.
No one wants to talk or no one wants to talk to or be around somebody.
That’s negative, right? So you got to be positive.
That’ll attract people to you.
You got to be enthusiastic.
You have to have flexibility.
You got to be flexible, and you have to adapt.
Not every situation goes the way you want it to go.
True or false, right? So you got to be able to adapt to that.
You have to have a sincerity of purpose.
How many of you have a mission statement? Every one of you should have a mission statement.
If you don’t have a mission statement, you’re not going to be driven to go through the crap you need to go through.
But more importantly, you’re going to look rudderless to people you’re trying to attract.
If people know you’re the type of person that is focused on something, you have a mission, people will want to follow you.
That’s attractive.
Does that make sense? Right? So promptness of decision.
That’s another thing, right? How frustrating is it when people can’t make a decision? Does that agitate anybody? Right? Hey, I’m not really sure how many of you are married in here and have that what do you want to do for dinner? Conversation, right? Which is a friggin trap for any man that is in this room.
What do you want for dinner, honey? How about sushi? No, something else.
What the frick did you ask me for? What about Italian? We’re Italian.
We make that at home.
Okay? And it’s like, what do you want? And then she tells you, and everybody’s happy, right? If you’re in business like that, well, what do you want to do? Right? People, when you’re across the table with a client, some of you all, if you’re not given multiple, you got to be, hey, is it A? Is it B, or is it C? Which one’s better for you? Not, hey, we have this, we have that.
What do you want to do? It’s not going to work for you, right? So before I get any further, I want to tell you a quick story.
First, of all, there’s a lot of places people could be today, true or false, and congratulations to you for being here.
But you know what I want to recognize? We got a 17 year old here.
Matt, wave up.
Wave your hand for a minute.
That’s matt D’Angelo.
Give him a hand.
Do you know how do you understand how wealthy he’s going to be by 25 years old? Because he’s not even able to legitimately join yet for another two months.
And I think about that.
And I started this process recruiting you, Matt, in 1994, when I hired a woman that sent me to her cousin.
They both clients, enjoyed that.
Sent me to someone that parked cars at a country club who introduced me to a very wealthy man in the country club that owned a car dealership who introduced me to a girl in the car dealership that joined the company, who introduced me to your aunt, who introduced me to her sister in law, which introduced me to your dad.
He wasn’t even born yet.
Your dad wasn’t even married when he was a client of mine.
He was 20 something years old.
Isn’t that amazing? When you think about the lineage of what could happen from one conversation? One conversation.
So it’s just something that you start thinking about that.
And I love the energy of people that are focused on being successful, right? So, listen, effective speech is important.
That’s another thing.
It said ten minutes.
Now it says three.
What the hell? All right, I’m done.
No having courtesy.
You know what bothers me? Rude people, right? You got to be courteous to people.
No one’s going to be attracted to a rude person, right? And that doesn’t mean that you can’t tell people the way it is.
Ryan or Allison said, you’re going to talk about positive characteristics and being an attractive person.
I’m like, yeah, damn straight I am, right? So listen, smiling’s a key, right? Smiling is attractive to people, right? Nobody ever if someone came up to you like, hey, you want to join my business? You’d be like, what the frig, right? Posture, the way you speak tonality.
Right? That stuff’s important, right? You got to make sure that you’re using the right mannerisms at the right time, right? So, I mean, these are all important things.
Know what you’re going to say and freaking say it, right? And mean what you say and say what you mean.
You want to be attractive to people, keep the damn word.
Show up first, leave last.
If you say you’re going to be somewhere, right? If you buy a ticket, freaking use it on a Super Saturday.
Just saying tactfulness.
I’m very tactful.
Saying the right things at the right time.
I am just awesome at that.
Tolerance.
Appeal to be open minded, appeal to all too many of you all have your own opinion, and you think it’s actually important.
That’s why you get your asses in trouble on social media, right? Your opinion is not that important.
You know whose opinion is important? The person I’m talking to.
That’s whose opinion is important, right? So be interested.
Not interesting, right? What does that person have to say? Listen, this helps me from keeping divorced, right? Listen, honestly, if you marry, how many of you have ever changed the subject on your spouse or looked away from your spouse when you’re talking? It doesn’t usually end up well, right, Joe? So Denise calls me up all the time, says, Joe’s a real ass.
He doesn’t look at me when he talks.
No, I mean so listen, be interested.
Now, these are two ears, one mouth for a reason.
Focus on the person you’re talking to.
Eyeball to eyeball.
People are amazed that I can remember what their kitchen looks like from 25 years ago.
I don’t know.
It’s a sick thing.
I can’t remember what I’m supposed to do on the way home right now, but I can remember what someone’s house looked like in 1993.
I don’t know.
Emotional control.
That’s important, right? Joe used to say, if you lose control of your emotions, you lose control of your mouth, and you’re going to say some stupid ass crap.
True or false? You’re going to say something like, balls in the front of the room, right? So I didn’t get any of that speech, and he said, balls, and I was like, I’m in.
What happened? I get it now.
All right? So sense of justice.
Know what’s right? Right? Intentional honesty.
Be transparent, right? You’re dealing with a client.
Tell them what’s going to happen.
You’re dealing with a new teammate.
Tell them what’s going to happen.
I don’t believe in this crap.
This is what’s going to happen.
This is what you need to do.
You need to show up here.
We’re going to do this.
You need to show up here.
We’re going to do that.
That’s why you’re going to make money, right? Verse versatility, right? You got to be versatile.
You got to appeal to many.
You got to have humility.
I don’t know about you, and this is hard in Primerica, because people want to communicate to you the quality of life they achieve by doing this.
And sometimes, if you’re not in the right headspace, you might think, why is that guy bragging about this? Or Why is that guy bragging? It’s not bragging.
We’re trying to help you understand what’s available to you.
And listen, I don’t do like a lot of you to me.
My wealth is my time.
I do what I want when I frigging want, period.
Right? So, I mean, it’s not what I drive and where I live and all, and we get to do some stuff, but it’s just I just do what I want when I want.
If you ask my son today, if you could have made a million dollars a year and had anything you want or would you rather what we’re doing right now? I’m home all the time, I know my son.
We’re like this.
I know people that are wealthy and successful.
They don’t even know their friggin kids, right? Humility.
Showmanship.
Got to have some showmanship, right? Faith.
Faith is attractive.
And I’m not talking about, I was going to get up here and quote some scripture today, but I’m not going to do that.
But it’s faith in yourself, faith in the company, faith in your teammates, right? And they got to have faith in you that they know that you’re doing what you’re supposed to do, right? The ability to shake hands and greet people, right? One of the things that I can’t stand when people don’t greet people properly, my son, when he went to his first school, the principal, he was like this high, right? And the principal used to ask him to welcome all the students because without prompting him, he would go up to everybody.
I taught him, look him in the eye and go, hi, my name’s Anthony Barone, and shake their hand.
Till today, at 25 years old, he still does that with everyone he meets.
Sometimes I forget to do it.
When I meet somebody and I’m with him and he does it, I’m like, oh, I look like a schmuck.
You got to have personal magnetism.
And the key to that is what type of energy are you transmitting? Are people attracted to it? When you walk in a room, do they go, he’s here, coach is here? It’s a big difference, right? Make sure you’re thermostat you’re thermometer, not thermostat make sure you’re controlling the energy, right?
