EXECUTIVE TLDR
• Work ethic beats talent
• Show up with no excuses
• Take full accountability
• Consistency drives cash flow
• Never quit
• Lead by example first
• Become the superstar you want to attract
• Create a contagious winning environment
• Develop producers and leaders
• Winning culture leads to ownership and freedom
VIDEO SUMMARY
David Brenelus opens by reflecting on his early days working as a warehouse receiving clerk supervisor earning $24,000 per year. He shares how the opportunity changed his life, moving from $24,000 annually to $400,000 per year — a dramatic income transformation that he attributes to what he calls a winning work ethic.
He defines a winning work ethic as a set of values and behaviors that guide a professional life. According to him, simply working hard already separates you from half the competition. In this business, if you’re not lazy, you can succeed.
He outlines key characteristics of a winning work ethic:
1. Strong Commitment
Committed people do not need motivation. They show up regardless of how they feel.
2. Desire to Go Above and Beyond
Top producers push to be number one, top three, or top ten in their hierarchy and state. They strive for recognition and excellence.
3. Belief That Hard Work Pays Off
The harder you work, the bigger the reward. Success is tied directly to effort.
4. Selfless Spirit
Helping others succeed leads to personal success. When you help others get what they want, you get what you want.
5. Team-Oriented Environment
There is a difference between a player and a team player. A player only cares about personal numbers. A team player cares about the team’s total production.
He emphasizes five daily winning habits:
• Show up — even when you don’t feel like it
• Take accountability — never blame others
• Stay consistent — income depends on activity
• Fight harder during tough times
• Never quit
He reinforces that success is not accidental and does not happen overnight. You must “pay the price before the price pays you.”
A major theme of the message is leadership by example. No one will rescue you. Before attracting superstars to your business, you must become one yourself. The environment you create determines the level of success your team achieves.
He explains that a winning culture is contagious. New recruits copy what they see. If leaders set records and break records, the team follows.
He shares the pride of promoting leaders who progressed from learning how to earn $5,000 or $10,000 to earning $50,000, $100,000, $200,000, and approaching $300,000 — moving toward ownership. This progression proves that culture and duplication work.
He concludes by stating that a winning work ethic produces:
• RVP promotions
• Higher leadership levels (SVP, NSD, SNSD)
• Company trips and recognition
• Financial freedom
• Millionaire status
• Circle of Champions achievement
His final message is clear:
Winning habits create winning culture.
Winning culture creates producers.
Producers create ownership.
Ownership creates freedom.
See you at the top.
Video Summary
00:00
You know, this afternoon it’s a pleasure for us to be on the stage because I remember years ago I was in the warehouse as a receiving clerk supervisor when this opportunity was presented to me. I was making $24,000 a year. And this company truly change people’s life because we are in what we call LSC lifestyle change. This primary car opportunity can really change your life. Like snsz million dollar earner Yvonne was talking in the locker room, this can change your life. You probably come here as a new person, you judge on the business. I can tell you this business work a guy corporate America said that is worth was worth $24,000 a year. Right now if I’m making $24,000 a month, I know I have the worst month ever.
01:15
Because moving your income from $24,000 a year to $400,000 a year, would you say it’s a big job? Okay, it’s a big job. And I have the privilege tonight to talk to you about this topic. A winning work ethic. A winning work ethic is a set of values and behaviors that guide a person professional life. At William, he said, when you work hard, you beat 50% of people. One thing I learned in the business, you come to the business, if you’re not lazy, you’re gonna make a lot of money. And when we talk about winning work ethic, there are some characteristics we can show you. One of the characteristics we have when we talk about winning work ethic, they said, is someone who has a strong commitment to work, committed people don’t need any motivation to go to work.
02:29
And the second characteristic, when we talk about a winning work ethic, it’s a desire to go above and beyond. And this desire can push you to be number one, to be top three in the company, top five, top 10 in your hierarchy. They’re gonna know you in your state, they’re gonna know you nationwide. And the third characteristic, it’s a belief that hard work is valuable. They always say hard work always pays off. And one thing we learn in this business is the harder you work, the bigger is your reward. And the fourth characteristic is a selfless spirit to help others. A selfless spirit to help others. When you have a winning work ethic, you have a great desire to duplicate yourself by helping others to get what they want.
03:31
And we know for sure if you can help other people get what they want and yourself, what’s going to happen to you. You’re going to get what you want. And there is a Chinese proverb that Says if you want happiness for a lifetime, what you have to do, you have to help other people. And the more people you help, the more lives you can change. Okay, the more promotions you can get and the more money you can make. And the third characteristic is the creation of a contagious environment of teammates who are willing to help the team win. And in the team, you can either be a player or a team player. What’s the difference between a player and a team player? A player only cares for his numbers.
04:32
He said, if I do my numbers, I don’t care for the team, I don’t care for my teammates. But a team player not only cares for his numbers, but he cares for the team numbers. And when you get those characteristics, you’re gonna develop the habits toward a winning work ethic. IVP Lambert said, and I quote, he said, if I win, I’m not a winner. If I lose, I’m not a loser. Winning habits make me a winner and losing habits make me a loser. And to have a winning work ethic, there are at least five winning habits you should practice in your daily routine. Number one, you have to show up. And when I don’t feel like showing up. You work the business with a no excuses mindset and you have to take accountability for what’s going on in your business.
05:40
You should not blame others when things are not going well for you. You should never blame people, you blame yourself. And the third one, you must be consistent. I must be consistent in my activities. And they just said in the locker room, when you taking action and you consistent, your cash flow depend on it. If there is one thing that stops people from having a winning work ethic is a lack of consistency. Number four, I have to find harder when things aren’t going well for me. Always remind yourself that success is not an accident and can’t happen overnight. It takes some time to be successful in the business. And always remind yourself you have to pay the price before the price pays you. Number five, I cannot quit. You need to develop this habit. You cannot quit.
06:46
In the 10 business principles written by A.T. william, the founder of the company, he quotes I won’t beg you, I won’t wait for you. I won’t quit with you. So when you have those characteristics and you develop those habits toward a winning work ethic, you’re going to see the reason why everyone should have what we call a winning work ethic in the business. And you need to work the business with this mindset. We have to do it first. We have to lead by Example, no one gonna come and bail you out. No one gonna give you anything for free. You have to do it first. I heard people say that if that superstar could come and change the business. But, you know, before you get those superstars, you attract those superstars to your business. You need to be a superstar first.
07:45
You need to be the kind of person your people would like to become. And another thing, you need to create what we call a winning environment. Create a winning environment. A winning environment has people who set records and break records. They said that monkey see, monkey do. Then the new people who join your team will copy what they see. And the environment become contagious because they see what you do, they can do what you do. And the third thing, the third reason that help you change a lot of people’s Life. And my two RVPs, the recent IVP I promote, they went over 100. But one of them, the top one we have the same way you just saw RVP Junan cross the stage for the Rolex. Last month, we had a chance to give the Rolex to rvp. Jonas Fito.
08:56
And Jonas Fito, right now, one of our RVP’s knocking the door to ownership. This now, you know, a few days, okay, if it’s not this month, it’s gonna be October. You’re gonna get ownership. You know, it’s amazing to see a guy come to your bake shop and you cheat the guy about how to make 5,000, 10,000, 15,000. All of a sudden, this guy make 50,000. Okay, get promoted RVP and then go over 100,000, go over 200,000. We’re now on his way to go to 300,000. Can you put your hand together for RVB Jonas Pito? And when you have a winning work ethic, what’s going to happen? You’re going to develop producers, and producers in your bishop. You get your next promotion, you ivp, you’re going to move yourself from RVP to become SVP to become NSD to become snsd.
10:02
And when you have a winning work ethic that will give you what we call, you win all primary car trips, either your hierarchy trip, the company trip, you’re gonna win all the trip. You move from diamond to diamond, and ultimately you’re gonna be financially free. So, guys, as I said earlier, when you have a winning work ethic, nothing can stop you from winning the business. You’re gonna. If you below rvp, you’re gonna move to rvp. You’re gonna be as a svp, you’re gonna be nsd. You’re gonna be snsd. You’re gonna be millionaire. I know you’re gonna be circle of champion. And the sky will be the limit when it comes how much money you can make in this company. And you’re gonna be financially free. That’s what we have for you. See you at the top. Because the bathroom is too crowded. Thank you.
