Executive TLDR
A streak turns work into a game and builds unstoppable momentum.
Consistency over decades creates financial freedom and generational impact.
Never allow a zero month in recruiting — protect your streak.
Small daily disciplines shape character and long-term results.
Financial independence comes from money working for you or people working with you.
Video Summary
In The Power Of A Streak: Why Consistency Beats Talent, Asaad and Lois Faraj deliver a powerful message centered on one transformative principle: consistency over time creates extraordinary results.
The concept begins with a simple observation — people are fascinated by streaks. From legendary sports records like 88 consecutive wins or Joe DiMaggio’s 56-game hitting streak, streaks capture attention because they represent discipline, focus, and sustained excellence. The same principle applies in Primerica.
For over 26 consecutive years, Asaad maintained a minimum of one direct recruit every single month — never a zero month. That streak became more than a statistic; it became a mindset, a game, and a standard. The commitment to never allow a zero created pressure, urgency, and long-term momentum.
The turning point came when a mentor stated: “If you recruited zero directs last month, the opportunity doesn’t mean anything to you.” Instead of reacting defensively, a decision was made — never again would there be a zero. A decision, once permanent, eliminates options and builds discipline.
The streak mentality transforms business from work into play. Nobody enjoys working endlessly, but everyone enjoys playing to win. Protecting a streak builds intensity and focus. Whether it meant recruiting during life milestones or adjusting vacation timing to protect the streak, consistency became non-negotiable.
The message emphasizes the value of the opportunity itself — not only as a business platform but as an education in financial literacy. The ability to recruit and build a team aligns directly with Primerica’s mission of helping families pursue financial independence.
Financial independence is defined clearly: when residual or passive income exceeds living expenses. There are two ways to achieve this — having money working for you or having people working with you. Primerica provides a vehicle for both.
Beyond monthly recruiting, the principle extends to daily habits. Imagine building a streak of ten new contacts per day, six days a week. Protecting that streak shapes identity. The story of Virginia Carter illustrates this power. Late at night, with only minutes left in the day, she made two final calls to preserve her daily contact streak. Those calls likely did not generate immediate results, but they reinforced her commitment to becoming someone who does what she says she will do. That identity ultimately built a massive organization and long-term residual income for generations.
The ultimate lesson is probability. Just as having children makes having grandchildren likely, consistent recruiting over decades makes extraordinary income likely. Talent fluctuates. Motivation fluctuates. But streak-based consistency compounds.
The call to action is simple: eliminate zero months. Decide on a minimum standard. Protect your streak at all costs. Over time, consistent action creates momentum, duplication, leadership growth, and long-term financial independence.
Consistency beats talent because talent without discipline fades. A streak builds identity, leverage, and generational impact.
FAQs
1. What is a recruiting streak in Primerica?
A recruiting streak means achieving at least a minimum number of direct recruits every month without a zero month.
2. Why are streaks powerful in business?
Streaks create accountability, urgency, and long-term momentum.
3. Why eliminate zero months?
Zero months break consistency and reduce long-term growth momentum.
4. How does consistency beat talent?
Talent may produce short bursts, but consistency compounds results over decades.
5. What is financial independence?
It occurs when passive or residual income exceeds living expenses.
6. How can someone build a streak beyond recruiting?
By creating daily activity streaks such as consistent prospecting or contact goals.
7. Why turn business into a “game”?
Games create focus, excitement, and long-term engagement.
8. What role does decision-making play in consistency?
A permanent decision removes options and builds discipline.
9. How do small daily actions impact long-term results?
They shape habits, identity, and sustained performance.
10. Why is protecting your streak important during life events?
Maintaining standards reinforces discipline regardless of circumstances.
11. How does recruiting align with financial freedom?
Building a team creates leverage and recurring income potential.
12. What are the two paths to financial independence?
Having money working for you or having people working with you.
13. Why is contact consistency important?
Regular prospecting ensures a steady pipeline of opportunity.
14. What lesson does Virginia Carter’s story teach?
Discipline and integrity in small actions lead to long-term leadership growth.
15. What is the main takeaway of the message?
Start a streak, protect it, and let consistency compound over time.
Glossary
Streak Mentality – A commitment to consistent activity without interruption.
Zero Month – A month without achieving the minimum recruiting standard.
Direct Recruit – A personally sponsored new representative.
Residual Income – Recurring income generated without continuous direct effort.
Financial Independence – When passive income exceeds personal living expenses.
Consistency Principle – The idea that sustained action over time produces exponential results.
Transcript:
Hey, so who knows? The definition of insanity is in the same thing over and over again, but expecting different results. If you want more than what you experienced in 2025 in all areas, you got to be willing to do more and do something different. I’m about to share with you a little talk that I pretty much copied everything in my career that I heard from someone else. But to my knowledge, nobody in the history of the company has ever talked about this one topic except for me. I hope and pray it blesses you. Let’s go. And it’s about this topic called a streak. Here we go. So years ago, there’s a basketball team from Los Angeles, a college basketball team that won 88 games in a row, never lost a game for 88 straight games.
And the whole country was talking about it decades ago as a baseball player by the name of Joe DiMaggio. And he had a hit in a game, 56 straight games. No one has come close since. When it was happening, everyone was talking about it. There’s a guy in Primerica, that’s me, that for now. What is it now? 26 years and five straight months. I’ve gotten a minimum of one direct recruit a month, never a zero next to my name for direct recruiting for 26 years and five months. So America is infatuated. This concept called a streak. Primericans, come on you somebody. Primericans need to also be infatuated with that same concept. So here’s the deal. I became infatuated with this concept of a streak and paid my family $26 million. Anybody feel like someone handing you a check for $10,000 would be a blessing?
Anybody? Now picture 2,600 checks being handed to you for $10,000 each. That’s what $26 million is. That’s the reward on the other side of playing a stupid, silly child’s game. Here we go. So what’s cool about this continent streak is nobody likes to work, but everybody likes to play. When you enter into the Z, shoot for streaks, you’ll never work a minute again for the rest of your life because you’ll get paid more to play than you ever will to work. So years ago, again, this baseball player, Joe DiMaggio, My wife loves baseball. Especially when there’s a touchdown in the last minute or a field goal to win the game. Whole nother story. Anyway, it’s baseball. If you don’t know what that is, ask your neighbor. 56 games. So here’s how it went down.
Once that streak hit 30 games every single newspaper in the entire country. The front page talked about the fact that Joe got hit the day before. Once that thing hit 40 games, every single newscast in every city, everywhere in the United States, the first minute of the broadcast talked about if Joe got hit that day. Once that thing hit 50 games, every conversation on every street corner in the entire country between two strangers began with, hey, have you heard? Did Joe get a hit today? So here’s the deal. Here’s my story. I’m mentored by a guy named Bill Arundra. I love that man. He’s my mentor. He’s my coach. He’s taught me so much in life about being a godly man, a godly father, godly husband, a builder in Primerica.
And years ago, this is back in 1999, he was coming to my office on a Monday afternoon and do a meeting, okay? So he comes to my office, and he says these words, if you recruited zero directs last month, the primarily, opportunity doesn’t mean anything to you. And when he said those words, I could have. I could have felt proud of myself. You know why? Because it was a Monday afternoon. I’m in my 20s, okay? That’s when people are supposed to do their jobs. I. I had 30 people in my office on a Monday afternoon. It was called my team. Our numbers that year was 134 recruits for the year. Almost 300,000 in premium. 2,000 investment cases opened up that year. I was making 226,000 a year, which back in 1999, come on, somebody was like, 600,000 today.
I could have felt proud of myself, but instead, I felt sick to my stomach. Okay? I felt like he took a dagger, stabbed me in the gut, and began to turn it. When he said the words, if you recruited zero directs last month, it’s like you don’t even care about the opportunity. The reason why is because the primaric opportunity literally saved my family’s life, financially and in every way. Okay? I was an immigrant kid. My father twice risked our lives to escape from two different countries to get to America. But I’m blessed to be here. I’m blessed to be anywhere. On top of that, I saw him work 23 years in a business like seven days a week, 12 hours a day, and then after 23 years, the business went bankrupt.
At that same moment, I started in Primerica, and I began to work my butt off. I was able to buy my dad and my uncle’s home out of foreclosure. I was able to provide for them and change their lives. So the opportunity meant the world to me and my family, it rescued us from eating, you know, food out of garbage dumps, so to speak. So bottom line is, in August 1999, I made a decision. Someone, some other speaker said this, but when you decide, it ends in id, which means to make permanent. Like the other speaker said, you can’t commit homicide, you can’t commit suicide and change your mind a few minutes later. Once you make it, there’s no going back. I decided no matter what, there’ll never be a zero next to my name again.
I’m getting a direct recruit or more every month, so if he ever says that again, it won’t hurt as bad. So long story short, the journey was almost very short lived. Five months into the journey, I got a streak. Now five months in a row of a minimum of direct recruit and my wife was pregnant and were about to have a baby in February and my son was born on February 4th. And I thought, how cool is that? I waited 30 years to be a dad. I waited for this moment my entire life. And he shows up in our family and we go home from the hospital a few days later. We’re just enjoying it. And February is kind of short month and it was starting to fly by and I’m at zero direct recruits now. Watch for a second.
Almost everybody would say at that moment, this is a once in a lifetime thing. You only become a parent for the first time once in your life. Enjoy it. Let’s go get them in March. But I had a streak on the line. It was five months long. I did not want to start over again. Okay, so all of a sudden adrenaline is flowing through my body, gets super intense. I’m like a white heat seeking missile looking for anything, anybody I can recruit. I was not going to be denied snapping my streak. Then years later, after hearing a whole bunch of big prime ministers talk about taking their families really cool one month vacations. Yeah, I’m hearing about this my whole career.
Bob Safford took his family on safaris all over Africa for a month and they were gone for a. I’m thinking I want to do that one day with my family. I planned a trip to Australia, take them to Australia for a month. And we did that. But for years it freaked me out because if I’m gone for a month, how was. And there was no back then, there’s no turbo apps. How. What about my streak? I can’t snap my streak. And one day it occurred to me, I’m allowed to go on a month vacation from the 15th to the 15th. And I was like, dear God Almighty, That’s a miracle. £1,000 of fresh pressure fell off my shoulders because I figured that out. So here we go. First of all, understand what we’re talking about here.
An IBA in a normal month costs 124 bucks to get started. Okay? Convince yourself, because convince people, convince others. That’s the best value in two worlds. It’s the best value. First of all, in the world of education, think about what people pay for a college degree, a college course, even a credit hour they’re paying, being loaded with student loan debt, doing a whole bunch of stuff they’ll probably never use again for the rest of their lives. Here, $124. And worst case scenario, you get a great education and learn all the rules about life insurance, IRAs, annuities, stocks, bonds, all that stuff. That information by itself is worth millions for your future. Right?
And the second, it’s the best value in the world of business and the world of business to connect for 124, you can connect with the only company ever, ever in the history of the industry. Okay, everyone approved by the regulators. We’ll do investments, insurances, mortgages, legal protection, recruit and train, have ownership for each of us and attract and retain the highest caliber people out there because we can offer them ownership too. Never, ever happened before. So bottom line is it also most importantly lines up with our mission. That’s why this streak is important. So our mission, of course, is to give people a chance to build financial independence for them, for financial freedom for them and their families. And what is financial freedom? That’s a fantastic question. I’m so glad you asked. What that is when.
It’s when all of a sudden, okay, it occurs the moment a person’s personal income, residual income, reoccurring income you don’t have to work for, exceeds your living expenses. Right? So passive income is what you make without having to work for it. And you’re financially independent when your passive income exceeds your living expenses. There’s only two ways of achieving total financial freedom. One is to have money working for you. If you have a few million bucks right now, you don’t got to worry about it. But the second way is to have people working for you. And at Primerica, we deliver the best vehicle to accomplish both. Make sense. So you can start a streak too. And that’s what this is about. How about you start a streak of how many days in a row? Six days a week? How many weeks in a row?
You can do A minimum of 10 new contacts per day. A minimum six days a week. For how many days? How many weeks? And then don’t snap that streak. Guys, there’s a lady that, if it wasn’t for her, I would not be here. Her name is Virginia Carter. She passed away 14 years ago. Her kids, grandkids and great grandkids are still sharing $100,000 a month of residual reoccurring income. But check this out for a second. She decided that she was going to make 10 new contacts per day. And one day, it was 11:55 at night, and she had already made eight for the day. And she could have said, hey, it’s too late. Nothing I can do now. I’m just going to go to bed and hit it tomorrow.
But no, you know what she did back then, there was only like these kind of phones that are attached to a wall. She called 7 11. That’s the only place open, okay? And she called the operator and a few young people. Back in the day, you pick up a phone, you hit zero, and nice lady answered the phone. It was the coolest thing. And so she called the operator. She called 7 11, said, you don’t know me. My name is Jenny Carter. This is my name, this is my number. I’m recruiting people. Please call me tomorrow when you get off work. I have a great opportunity for you. Here’s the point. Her children, grandkids and great grandkids share $100,000 a month of inheritance. She built a business with 300 RVP’s. Do you think that happened because of those two calls between 11:55 and midnight?
I would bet those two phone calls yielded nothing as far as direct income. But I also bet my life on the fact that those two phone calls was 100% the reason why she had 300 RVPs. Because she became the kind of person that when she said she was going to do something, she was going to do what she said she was going to do. She was not going to snap her streak. Does that make sense? So bottom line is, here’s the whole point of this whole thing, okay? The two highest paid guys in the company, one’s named Mike Sharp, and one’s name is Bobby Buisson. If I keep up this streak, I’m not sure when, but at one point, I’ll be the highest paid guy in the company. That’s not the point of this message. Here is the point. Okay, here’s the point.
Here’s what’s unlikely in life. Husband and wife get married and decide to have a kid. And one day down the road, they have a massive family with tons of grandkids and great grandkids. That’s considered unlikely. Here’s what is considered likely. Husband and wife get married, have a whole bunch of kids, and one day have a whole bunch of grandkids and great grandkids. Does that make sense? Okay, it’s called the birds and bees. Your neighbor can explain it later. Anyway, the point of this whole meeting, this whole training, this whole part of it, is very simple. If 10 people in this room today make a decision, put to death all their options, never, ever will a month go by without a minimum of two direct recruits. And you keep that going for decades.
At one point, I will be the 11th highest paid guy in the company. And whoever you 10 are in this room, we’ll pass up Buisan and Sharp and Narano and myself and everybody else, because it’s way more likely to have grandkids and great grandkids on the other side of how many kids you end up having. Make sense? Hope that blessed you. Hope that helped you.
