PFS Media

Join PFSMedia to Watch Video

Daily Recruiting Is the Engine of This Business- Savy and Marline Synal

Executive TLDR

  • Daily recruiting is framed as the engine that drives team growth, consistency, and momentum.

  • Skipping recruiting slows everything down, your progress, your team’s progress, and your future pace.

  • The core prospecting line is a simple question about keeping options open for part-time work.

  • Consistency matters more than feelings, winners do the work even when they do not feel like it.

  • Treat the new year as a reset, rebuild belief, rebuild habits, and rebuild daily activity.

Video Summary
Hook
Savy and Marline Synal deliver a high-energy message built around one central idea, daily recruiting is not optional. They frame recruiting as the engine of the business, and they challenge reps to treat daily prospecting as a responsibility, not a preference.

What you’ll learn

  • Why they call daily recruiting the “engine” of the business

  • A simple prospecting question to open conversations naturally

  • The five costs of skipping daily recruiting, according to the speakers

  • How missing one day impacts momentum and consistency

  • Why leaders recruit even when they do not feel like it

  • How daily recruiting supports team growth and development

  • How to reset mentally for a new year and rebuild habits

  • How to create urgency without waiting for motivation

1) Daily recruiting is the engine

The speakers keep it simple. If the engine is off, the car does not move. In their view, recruiting is what creates growth, pace, and momentum. When recruiting happens daily, activity stays alive, the team stays energized, and the business has a steady flow of new people to develop.

They also emphasize mindset. Daily recruiting is framed as a responsibility. The idea is that you cannot claim big goals while treating the core activity as optional.

2) The prospecting line they want you to use

They highlight a direct question designed to open the door without a long pitch:
“Do you keep your options open when it comes to part-time work?”

In their message, this question matters because many reps avoid it, even though it is a clean and simple way to start a conversation. They position it as a practical tool to keep recruiting moving every day.

3) The “five costs” of not recruiting daily

Their framework is built around five areas where skipping daily recruiting hurts you. In their words, it is a “crime,” meaning it creates avoidable damage.

  1. Against your family
    They argue that when you do not recruit daily, you delay your progress and delay the outcomes your household is counting on. Their point is that your pace is tied to your daily actions, not your intentions.

  2. Against people who are looking for an opportunity
    They describe a world full of overworked and underpaid people who are actively looking for something better. In their framing, daily recruiting is also service, because it connects people to options they may not know about.

  3. Against your team
    No recruiting means no growth. They connect inconsistent recruiting to stalled development, burnout, and slower progress for others who are trying to build.

  4. Against your goals
    They challenge the gap between stated goals and daily behavior. If you want progress, but do not recruit daily, they call that misalignment the real problem.

  5. Against your future self
    They stress momentum. When you skip today, you borrow trouble from tomorrow. Their message is that consistency is like a chain, when you break it, you make it harder to restart.

4) Winners recruit even when they do not feel like it

A big theme is emotional discipline. They say you will not feel like calling or talking to people every day, but you do it anyway because you are committed to winning. The tone is firm, do not wait for motivation to show up, build habits that do not depend on mood.

5) New year reset, do it again

They close with a reset message. Forget last year’s drift, start fresh, rebuild belief, and rebuild daily prospecting. The call to action is simple, “do it again,” meaning recommit to the basics and do them daily.

Action steps

  1. Decide that recruiting happens daily, no exceptions, and write it into your schedule.

  2. Use the “options open” question in real conversations and track how many you ask per day.

  3. Set a daily minimum for new contacts, and protect a time block to do it.

  4. When you miss a day, restart immediately the next day, do not let one miss become a week.

  5. Tie your daily recruiting to your goals by reviewing them before you start your calls.

  6. Lead first, do not ask the team to do what you are not doing daily.

  7. Keep a simple chain tracker, mark each day you recruited to protect momentum.

  8. Start the year with a clean reset, delete excuses, rebuild consistency one day at a time.

FAQs

  1. What does “daily recruiting is the engine” mean?
    It means recruiting is treated as the core activity that drives everything else. When daily recruiting is consistent, the speakers believe momentum stays strong, the team grows faster, and development becomes easier. When recruiting becomes occasional, everything slows down and progress becomes unpredictable.

  2. Why do they say recruiting is not optional?
    Because they frame it as the daily responsibility that keeps the business moving. In their view, you cannot separate results from actions. If recruiting is optional, the business becomes optional too, meaning progress depends on mood, not discipline.

  3. What is the main prospecting question they recommend?
    They emphasize a simple opening question: “Do you keep your options open when it comes to part-time work?” The point is to create a natural conversation starter that does not require a long explanation upfront.

  4. Why do reps hesitate to ask recruiting questions?
    The speakers imply that many people avoid direct recruiting because of discomfort, fear of rejection, or overthinking. Their answer is to simplify it and ask anyway, because consistency beats hesitation.

  5. How does skipping a day affect momentum?
    They describe momentum as a chain. If you break it, it becomes harder to restart. Skipping a day often leads to skipping more days because the habit weakens, urgency drops, and confidence falls.

  6. What are the five areas they say are impacted when you do not recruit daily?
    They describe it as a cost against your family, people who need options, your team, your goals, and your future self. The message is that inconsistent recruiting creates delays and slows growth across every important area.

  7. Why do they connect daily recruiting to team burnout?
    Because when recruiting is inconsistent, the team tends to rely on the same small group of people and the same limited flow of activity. That creates pressure, frustration, and stagnation. Daily recruiting spreads the load and keeps the team developing.

  8. How should a leader recruit when they do not feel like it?
    Their message is to recruit anyway. They frame leadership as doing the work regardless of mood. Discipline is treated as a requirement, not a personality trait.

  9. How do you make recruiting daily without feeling overwhelmed?
    Keep it simple and measurable. Use one prospecting line, set a daily minimum, block time, and track consistency. The goal is repeatable action, not perfection.

  10. What does “do it again” mean in this talk?
    It means reset and recommit. The speakers encourage reps to drop last year’s misses, rebuild belief, and return to the daily basics, especially daily prospecting and daily recruiting.

  11. How can I create urgency without being pushy?
    They model urgency by tying recruiting to responsibility and consistency. You can create urgency by asking the simple question, following up quickly, and being clear that you are actively building, without pressure or hype.

  12. What is the best way to track daily recruiting consistency?
    Use a simple chain tracker. Mark each day you recruited, and protect the streak. The visual reminder reinforces habit, and it makes it obvious when consistency slips.

  13. How does daily recruiting connect to goal achievement?
    They challenge the gap between goals and actions. Daily recruiting is the daily behavior that aligns with growth goals. Without it, goals become wishes instead of plans.

  14. What should I do if I missed a few days and feel off track?
    Restart immediately. Their momentum message is clear, do not let one miss turn into a pattern. Rebuild with one day of action, then another, and protect the chain.

  15. What is the core mindset they want reps to adopt?
    Be open, be consistent, and treat recruiting as responsibility. They emphasize belief, urgency, and daily action as the foundation for growth.

Glossary

  • Daily recruiting: Treating recruiting activity as a every-day habit, not something done only when convenient.

  • Prospecting: Starting new conversations to identify people who may be open to learning more.

  • Options open question: A simple conversation starter about keeping options open for part-time work.

  • Momentum: The forward pull created by consistent daily action that makes the next day easier.

  • Break the chain: The idea that missing days of activity disrupts consistency and makes restarting harder.

  • Non-negotiable: A standard that is treated as required, regardless of mood or circumstances.

 

Transcript:

00:00

Man, I was thinking, guys, man, so how grateful I am for this great opportunity. And I was thinking, I said, man, guess what, guys, it’s been 10 years that I’ve been living here. I was struggling for two and a half years in a warehouse making $24,000 a year, doing two jobs. 20, 19, I had two jobs. Now standing in front of you as original vice president, just promoting original vice President making over $320,000 a year, full ownership. Are you guys excited for this? And when I was thinking, man, and I was thinking, I said, man, I’m so grateful for this opportunity. If this guy didn’t give me this opportunity, if this guy didn’t ask me this question that so many people refuse to ask. Do you keep your options open when it comes to make extra money part time?

00:53

And I say yes, I would say that would be crime if this guy didn’t ask me this question. And this morning, guys, I’m going to talk to you about, man, five crimes that you are committed when you don’t ask this question. Do you keep your options open when it’s come to make extra money part time? Man, I’m so grateful, so thankful for this opportunity, man. This is the mindset we have to have, guys. Always open, coming in. We are open. We are open all the time. This is the mindset of recruiting guys every day. We’re supposed to have this in our mind. It’s not optional. It’s our responsibility to change people’s lives. Let’s go ahead with this, guys. Five crimes when you are not recruiting daily. Five. Look at this, guys. When you’re not recruiting daily, it’s a crime against your family.

01:46

When you’re not recruiting daily, it’s a crime against people who are looking for this opportunity. Is it crimes against your goal? Is it crimes against your team? Is it crimes against your future self? When you’re not recruiting daily, Ask me how, Savi. Ask me again. I don’t hear you. I’m going to tell you. Let me tell you. It’s a crime against your family because when you’re not recruiting daily, you delay the income. When you’re not recruiting daily, you delay the freedom of time, freedom of money that we are talking about in the poor America. When you’re not recruiting daily, you delay the legacy that your family count on your family deserve. That’s why we got a wicked every day, guys. Second, it’s a crime against. People are looking for the opportunity, guys, to change their life.

02:35

Believe it or not, guys, millions are out there outside of Wameka. They are broke, they are looking for something, guys. But I’m telling you get something in your hand that you don’t even imagine that what you have so many people overworked and underpaid. The Spanish people say mucho talabajo poco dinelo. Mucho talabajo poco dinelo. That’s the song when I was in the warehouse, this is the song that they sing. Mucho tabajosavi poco dinelo. There’s no money, a lot of work, overwhelming. And that’s the way it is. You know, so many people fasting, guys, you know, praying, begging every day for the opportunity that you have in your hand and you are not excited. I’m telling you guys, it’s a crime when you don’t, when you’re not selling the dream with other people. Number three, you know it’s a crime against your team man.

03:29

No recruiting means no growth. No recruiting means turn out, burnout, start promotions. You delay promotions, you delay promotions. Leaders, we could even when they don’t feel like it’s that every day you feel like to make the phone call. Is that every day you like you feel like to talk to people but you got to do it anyway because you’re a winner. We are here to win. Are you here to win or what? This is what I’m talking about man. Number let’s go, let’s go guys. Against your goal, you say you want to have promotion, you want to have income, you have want to have this. When you are not recruiting, it’s a crime against them. You want to go to Dubai, you want to live in the mansion, you want to drive your dream car.

04:12

If you are not recruiting daily, it’s a crime against your goal. You want to travel all around the world if you are not recruiting guys, this is what happened and recruiting is the engine in our business. We got to recruit every day. Every day. Skipping daily recruiting is like saying you want to win without practice, without showing to the training, without improving. I don’t know guys, if you’re excited for this crime number five against your future self. When you’re not recruiting daily. I don’t understand. He’s like my phone say that it’s the time. So hey, every day guys, if you don’t recruit you steal momentum from tomorrow. If you are not recruiting today, you steal momentum from tomorrow. Miss a day mean you break the chain of success. Are you here to win or what? This is what I’m talking about guys. Recruiting daily.

05:12

Is it Optional is your responsibility. Okay? If you don’t work with every day, you are guilty of slowing down your business, your success. What’s your family waiting for? What your family count on? Let me show you this, guys. And two minutes. We got two minutes. We got time. Are you guys excited or what? I like when you’re excited, man. Let me tell you guys, I want to give you hope. Forget about last year. Everything gone. It’s a new year. It’s going to be a new you. You’re going to change so that you can have what you want, what you deserve. Let me tell you got a chance to do it again, guys. Let’s do it again. I’m telling you, let’s do it again, man. We need to be excited again. We need to believe again. We need to prospect as we go again.

06:05

We need to do it again. And let me tell you, we need to win again. Because we are here to change so many people’s lives by changing our own life. So I would like you to stand up, guys, because we’re going to do this. Stand up on your feet, guys. Man. Look at your neighbor. Look at your neighbor. And we’re going to look at your neighbor. Hey, I know you want to win. I know you want to become regional vice president. I know you want to change everything. Look at your neighbor. Tell your neighbor that this is your year. This is your season. This is your turn. I’m telling you, this year, your life and your business going to change. Let’s do it again, guys. Let’s do it again. I’m telling you. Hey, hey. Be excited, guys. Be excited.

07:03

Because sometimes you don’t know what you have in your hand. Let’s say it again. Let’s say it again. This is my turn. This is my year. This is my season. This year, my life and my business changing. Be excited for yourself if you know you’re going to change your life. Man, I’m excited.

Share the Post:
PFS Media platform showcasing recent events, podcasts, and business building resources on laptop, tablet, and smartphone screens.

Ready to Elevate Your Financial Services Career?

Stop letting guesswork hold you back. We provide clarity, support, and tools–whether you’re new or already managing a growing practice. Streamline your learning, sharpen your skills, and accelerate your success.