Ever feel like you’re stuck in a rut, relying on the same old circle of friends and family to build your Primerica business? You’re not alone. Many reps hit a wall when it comes to expanding their network beyond familiar faces. But what if you could break through that barrier and tap into a whole new world of potential clients and recruits? That’s exactly what Donna Fykes dives into in this powerful training session. She shares actionable strategies to help you expand your reach, network on purpose, and build a qualified market that goes beyond your immediate circle. This isn’t just theory; it’s a practical guide to growing your business with confidence and professionalism. So, if you’re ready to step it up and take your recruiting game to the next level, you can’t afford to miss this video. Watch it now and discover the mindset shifts and networking tips that could transform your business.
Video Transcription:
Hello, Primerica.
All right.
I hope nobody’s got the itis.
Y’all paying attention, right? Yes.
Lunch is way behind us.
All right.
We’re going to talk about marketing 101.
We’re going to talk about marketing 101.
What does it take to build a Primerica business? And you’ve heard from a lot of speakers today.What I want to give you is some nuts and bolts on how to get out there and go build.
And we think that our family and friends are going to help us.
And they’re really there so that we can kind of use them to get practice on, but down the road, if you stick with it, you’re going to go back and talk to them, and they may pay attention.Alright, so here we go.
Uh, well let me say this.
Get your cameras out, alright? Because I’m going to kind of roll through it.
But these are points that you’re going to be able to go back and look at.
Points that you’re going to be able to say, Gee, what do I need to do? Where am I supposed to find these people that they’re talking about?Okay? So, here.
To build an active marketing list, Here, you got friends, families, co workers.
Okay, we have a memory jogger.
Really easy, right? Number two.
Network on purpose.
You want to make sure that you’re attending events, you know, social groups, volunteer, alright? So, these are all categories that you can dig into, raise your awareness, okay?Look around you, pay attention to who’s around you.
Because you’d never know.
You know, you may think, Ooh, no, not them.
Yeah, maybe them.
Maybe them.
I never thought Colby.
Not.
I’m just saying.
Okay, and I’m so freaking proud of her.
You know, so, you can’t judge.
You don’t know.
Alright, here we go.
There you go.Don’t judge anyone.
No, really, she’s supposed to be a forest fairy.
Maybe a mermaid.
Come on.
You guys know your kids, right? Myra recruited her, not me.
So I give Myra all the credit for that one.
Okay.
And then here, you know, constantly expand your list, get a notebook.
And I’m going to recommend a composition notebook that you’re constantly just throwing names in.Don’t worry about whether you have a phone number, throw the name in there.
And before you know it, three months, six months, a year, your book is going to, you have to go get another book.
If you work in the business.
Okay, so this is where I want you to pull your phones out.
Alright, hold on.
I think I missed one.
There you go.
Take a screenshot of that.
Those are your multiplication tables for the business.
Alright, we call them the two minute presentations.
They’re not.
It’s a 15 second sentence.
But it should create a two minute conversation.
Where you’re asking people, do you know of anyone who’s looking for either part-time or full-time?Okay.
Do you keep your career options open? Are you making all the money you want to make? Are you saving all the money you wanna save? Okay.
So, you know, these are things, and like I say, if you use these and memorize them, just like you memorize your multiplication tables in the third grade, these will grow your business.Alright, so here we go.
These are different areas.
Who should I talk to? A qualified market.
It’s a big deal.
You want to stay in a qualified market, don’t get me wrong.
I talk to everyone.
One day they’ll be qualified, Colby Romero.
One day.
Alright.
Follow your money.
If you’re spending money there, it can’t hurt to talk to the person who you’re handing your money to.Talk to them.
Okay? Social gatherings, and I mean you see the list underneath it to expand, you know, and like I say, open your notebook and start writing some of those names down as you look through these categories.
Alright, small lunch and learns.
A lot of people, Grace Kim taught us that.
She does at least two events a month.And that’s how she generates business, you know, to keep the business going.
Alright, and your church family.
That’s a big deal.
Alright, here’s some more.
Look at me, I’m nervous, right? Okay, sports teams.
Some of you are coaches, your kids are in different sports things.
Okay, social media.
They all went all in on that better than I could.
Picnics, public transportation, schools, colleges.
I’m through the airports all the time.
I don’t hesitate to talk to gate agents, the wheelchair pushers.
You know, and I say that because if you ask them, how long have you been doing it? Six years.
How’d you end up here? Well, I got my college degree and I thought if I got in the airline, six years.
Okay, talk to them.
They’re looking for something.
All right? Now, this is the part of my training I want to dig in.
Ready? All right.
This is called mindset training.
Now, part one.
Suck it up.
I want everyone to say, suck it up.
I want to hear it.
Say it.
Suck it up.
Say it again.
Suck it up.
Okay.
Stop whimpering or complaining as to why you’re not seeing results.
Come on.
Stop whimpering and whining as to why you’re not getting results.
Alright.
Rejection.
Okay.
Objections.
People giving you a hard time.
Okay.
I don’t have time.
Okay.
There you go.
Life is happening.
Things are crazy.
Suck it up.
Suck it up.
Come on, together guys.
Suck it up.
Suck it up.
Alright, here you go.You have to know how to just move on.
Alright, now let’s go to part two of training.
Ready? Part two of training.
Here we go.
Professionalism.
How do you come across to other people? How’s your credibility? If it’s not good enough, I want you to say, Step it up.
Step it up.
Yeah, step it up.
There you go.
Okay, um, overcoming objections.Do you know how to overcome objections? Step it up.
Step it up if you don’t, right? Asking the right questions without drilling people.
And then waiting for the right answer.
If you don’t have that under control.
Step it up.
Step it up.
There you go.
Relationship building.
Step it up.
Presenting.
Step it up.Okay.
Product knowledge.
Step it up.
Closing questions.
The transitions.
Step it up.
Okay.
Here we go.
Application.
Do you fumble through it? Step it up, come on, you can’t be, that’s your business, okay? Follow up calls, a lot of you are here because you’re a follow up call, alright? So are you using the scripts or are you freestyling? We already know the answer, okay? Alright, just a second.
Alright, skills build confidence, okay? If you’re not getting results, you’re not doing something right.
Or, you’re not doing something enough.
That’s my part.
And I’m going to turn it back over.
