Executive TLDR
Sprinting to District requires urgency and intention.
Recruit at least three IBAs weekly to build momentum.
Identify competitive, coachable recruits early.
Use field training bonuses to drive excitement.
Strong first 10 days set the tone for the month.
Video Summary
In “Winning The Race: How To Sprint To District In Primerica,” Tadgy Kiffin breaks down the exact mechanics required to move from a 25% contract to a 50% District contract inside Primerica. He emphasizes that promotion is not a slow crawl but a sprint—requiring urgency, structure, and intentional recruiting. Tadgy teaches that trainers must adopt a recruiting mindset, aim for at least three IBAs weekly (around ten per month), and identify three competitive, money-driven recruits within the first ten days to maintain momentum. He highlights the importance of building a “Top 25” qualified prospect list (married individuals with children and a mortgage or rent), plugging new recruits into field training immediately, and leveraging the field training bonus to create excitement and early wins. His central message: District promotion is a numbers game driven by momentum, competition, and disciplined execution in the first ten days of the month.
FAQs
What does sprinting to District mean?
Rapidly promoting from a 25% contract to a 50% District contract through focused recruiting and production.
How many IBAs should you recruit weekly?
A minimum of three IBAs per week to build consistent momentum.
Why are the first ten days important?
They set the pace and momentum for the entire month.
What is a Top 25 list?
A qualified list of prospects—typically married individuals with children and housing responsibilities.
What motivates new recruits to move fast?
The excitement of earning field training bonuses early in their career.
Glossary
District (50% Contract)
A promotion level in Primerica where compensation increases from 25% to 50%.
IBA (Independent Business Application)
The application submitted by a new recruit to join the business.
Field Training Bonus (FTB)
Compensation earned while learning alongside a trainer on client appointments.
Top 25 List
A targeted prospect list used to generate early appointments and production.
Momentum Recruiting
Maintaining consistent weekly recruiting to sustain promotion speed.
Transcript: Good morning. Good morning, everyone. First of all, I want to thank God. Thank God for Primerica because Primerica do work, guys. All right. So I want you guys to help me introduce my business partner, my partner in life, soon to be 200, 000 earner and number one district promoter and producer, Mr. Taji.
Awesome. Awesome, guys. Good morning. Good morning, good afternoon to everyone. Thanks for coming down. I’m Taji Kiffin, I’m regional leader. Um, prior to Primerica guys, I was a dispatcher. I used to put people in cabs guys, all right, at the Bay Plaza Mall and somebody, Mr. Orville Richards, gave me an opportunity and the opportunity has changed my life.
Big shout out to my wonderful father. He’s in the mid, somewhere in the crowd representing. If it wasn’t for him, I would not have been here. So big shout out to Mr. Kiffin. Alright, and to all my teammates, guys, wonderful, happy to have you guys down here today, alright. So we’re gonna go straight into the mechanics behind sprinting to district, guys, and this is where the magic happens, alright.
Anytime you’re in business, you wanna get some fresh blood, and this is what keeps the business alive, alright. So this, there’s some definition that we’re gonna define, alright, and the first one is mechanics. The fundamentals of how. Something is done guys and sprinting. It’s not walk to district. It’s not crawl to district.
It’s called sprinting to district All right to run as fast as you can over a short distance to be able to all right and district. What’s district? It’s to move your contract from 25 percent to a 50 percent contract. We’re from jamaica So we like a lot of money and we like to work easy. So I always tell my guys Let’s see how best we can have you the same work but getting more pay.
Is everybody okay with that? All right. So this is the mechanics behind it, guys. Next slide. How to get out to the starting block, guys. If you’re going to sprint, you want to know where you’re starting from. All right. And as a trainer, which is a licensed agent, guys, the responsibility in the sprint, you can take a picture of this slide.
I won’t charge you guys. All right, have a recruit mindset guys. As a trainer, as a newly licensed, if you’re a district, you have to have a mindset to go and promote somebody. All right, prospecting and signing a minimum of three IBAs weekly. All right, that’s 10 IBAs. We personally do 10 IBAs every month.
All right, we take it personally. All right. Identifying three competitive and money driven recruits out of the ten. You want to work with people who actually want to get this thing done, all right? This is done in the first ten days, guys. So the first ten days are the most crucial days to set the tone in the month and maintain momentum, guys.
You don’t want to start and have a good first part of the month and the middle part is weak. You have to maintain the momentum, all right? Next slide. The training responsibility. And that’s my brother guys. If you don’t know, that’s my brother right there. Usain Bolt. All right. All right. Must buy into sprinting.
So the person must buy into sprinting. Um, the person must be coachable, right? The person must be a good listener. So if I’m telling you something, I want you to listen to what I’m saying. I’m the one making a hundred thousand, not you. All right. All right. So it must be an opportunity to learn the presentation of how, when, when, what.
So every time I’m on a presentation, I want to make sure that I have my new guys there. Can somebody agree with that? Awesome. All right. Must be competitive as it relates to the field training bonus on the goals guys. All right. Out of the block. So now we’re out of the block. What do you do when you’re out of the block creating the top 25 list guys, which is very important.
Alright, and this is my criteria to qualify my market, must be married, alright, mortgage or rent, or children. Anybody outside of that criteria, you can do it when you get licensed. Alright, but I’m the future and I just want to make sure that’s my qualified market right there. This is normally, alright, sprinting a new recruiting district on a weekly basis will give you the excitement and the fuel that you need.
The trainer needs to move from ordinary to extraordinary. Recruits will feel the need to want to get licensed because of their field training bonus. Two of my guys are three of my guys that just came up. They get qualified. They got qualified in the first 24 hours. All right. So it’s very intentional guys.
So they’re able to, this, that’s the wonderful Stacey Duckworth. All right. She got licensed within 24 hours, 1650 right after training. All right. Who’s the next person? All right. Stacey or Francis. Wonderful. District running two days and got a deposit of six, 1650. We have Jillian Clark. All right. She completed it in five days and got 1650.
I think we are stuck to 1650. So we’re going to have to push that up a bit. All right. That’s the end of my slide, guys. I’m really excited about this sprint into district. Try and apply to your daily activities. And I promise you it’s going to move your business from one level to the next level. God bless you.
