Have you ever felt like you’re putting in the hours, but your Primerica business just isn’t taking off? You’re not alone. Many reps struggle with building momentum and creating those crucial personal connections that lead to professional growth. But what if you could change that? What if you could transform your approach and start seeing real results? That’s exactly what John Sendy Picone dives into in this powerful session. He shares the secrets to building a strong base, leading by example, and creating a thriving business through genuine relationships. It’s not just about recruiting; it’s about building a community and a support system that propels everyone forward. This isn’t just another training—it’s a game-changer. So buckle up and get ready to take notes. Watch the video below and discover the strategies that can elevate your business to new heights. Don’t miss out on this opportunity to learn from one of the best in the business.
Video Transcription:
Let’s go, let’s go.
That’s what I’m talking about.
So I’m gonna ask you really quickly, how many of you in here are passionate? How many, how many of you take this with urgency? How many of you have no excuses and how many of you are consistent? You know what that stands for? Punk.
And that’s my husband.
But it’s a punk in a really good way.
Because you know what? He makes things move.
And I constantly call him that with a nicer tone.
But I’m going to take this moment to introduce to you the one and only my punk.
I love him to death.
John Pacone.
Woo.
Thank you.
Beautiful.
Thank you, thank you.
Thank you, man.
Hope everyone’s getting is having an exciteful event, man, I’ll tell you know, this is tremendous, right? You know, we got about 3,4000 people here this weekend.
There’ll be more people here tonight, there’ll be more people here tomorrow, man.
So you know what, put your seatbelts on, button it down, and you know what? Just enjoy the ride, right? You know what I want to do is guys, you know, I want to talk to you guys about, you know, basically fundamentals on growing a base.
And while you’re growing a base, you know, you can make income too, with your own pen, right? You know, you gotta be the example.
I’m a firm believer of being the example, right? And you’re gonna find some people are gonna follow you.
You know, William Naranjo, you know, was talking about, you know, in the RVP meeting, right? He was talking, he was talking about, you know, everybody, you know, writing 8, 10, 15,000 in life insurance premium.
Everybody, whether you’re a rep or you’re an RVP or senior vice president, Everybody, all levels, right? And you know, basically, right, you got to go in the field and you got to go in hard, right? So here’s just some fundamentals, right? We can’t get it.
Okay, here it is.
Number one, right? You got to get to your office.
You got to get to your office, right? You know, you got to get out of the zoom world, you know, for the most part, right? At least get to your office once, twice a week, at least, okay? You know, especially if you got teammates that are in the area, you know, that are local to you know, like when any area to me is like within an hour and a half away, right? You know, you got to get to the office.
All right? So that’s number one.
Number two, all right, you got to be in the game personal and Leading from the front.
Lead by example and complete.
You know, you got to compete with your top players, right? If you see, you know, they just did recognition, you know, one of my players took number one and under rvp, all right? Pete Kandanoff, you know, and you know, his upline, you know, me and Cindy, we took number one in rvp, okay? Me and him will compete with each other, you know, I happen to beat him this time around, you know, and I let him know about it just right now, you know, See, that’s.
I want him to beat me.
I want him to beat me.
I want my teammates to beat me.
If they beat me, I know they’re working hard because I know I work hard, you know, so that’s the name of the game, right? You got to build distribution.
You got to do everything, right? Not just recruiting, not just life insurance, not just securities, right? You got to do everything.
You got to recruit, you got it.
You got to help people.
Life insurance, you got to do securities.
You got to do packs for people.
You got to get people saving money, all right? You got to get people are supplemented to whatever they’re doing somewhere else, whether it’s their job or their bullshit Chop Swallow account or their ACORN or, you know, their TD Waterhouse, whatever the hell, okay? Or their bitcoin nonsense, right? You got to get them on saving money per month, right? You got to sell them, show the value of them doing that, all right? Number four, okay? You got to constantly keep talking about what you’re doing.
You got to constantly keep talking about what’s going on in a base shop, all right? You have to do that, okay? You got to constantly reinforce, all right? You know what you’re trying to sell to your teammates and what you’re trying to sell to your clients, okay? You got to constantly keep talking about that and sharing that, you know, that value.
You got it? You got to show your leaders that you’re working, right? You know, once a week, you know, we post in our group, me, you know, what everybody’s been doing for the month so far, right? So you got to show post to the leaders every week.
They need to see proof that you’re working, okay? They need to see that you’re in the game, all right? And you’re playing in the game, you know, not just trying to manage the game, you know, from the dugout, right? You have to show them even a game, okay? You got to get new people to buy into what’s going on.
You know what you’re doing in your base shop, right? Especially if you have a lot of positivity.
Like, there’s a lot of strong leaders in this group, right? And I know they talk about, you know, to new people, you know, what the team has going on, what the base shop has going on.
That’s what you got to do.
You got to keep constantly.
Constantly being the loudest voice and someone new here, okay? So that.
This way, you know what? Maybe, just maybe, okay? You know, you got a recruit that wants to get licensed, and after they get licensed, you know what? You know, they actually want to go out and work this business.
Number seven, right? You got to communicate with everyone, especially the top players, right? You got to talk to all your teammates, right? You got to call them, if not every day, at least every other day, right? You got to ask them what they.
You know, what they have going on.
You got to ask them if they need help, right? You got to communicate.
You have to.
Okay? You know what I’m saying? You know, new people are not going to just move, okay? You know, without a little bit of help, especially in the beginning.
You got it? You got to invite people to events.
You got to invite people to leadership school super Saturdays, events like this, right? Conventions, okay? You know.
You know, you.
They.
You have to get them to events, right? You got to go out prospecting together.
You got to go out and spend time together in the field, right? You got to show them, okay? Especially a new person, right? You know what you’re doing out there.
You know, you’re shaking of hands, you’re meeting people, okay? You gotta.
You know, they got to borrow your confidence, all right? You know, I’m huge at talking with people.
I love to talk to people, right? I’m great at shaking hands with people.
I love introducing myself to people, right? You know, you get out there and do that, you know, with your new teammates, you’re gonna see how your business moves.
Number nine, okay? Breakfast, lunch, or dinner, you know? You know, you know, with your teammates, right? To bond, right? You know? You know, you gotta do that once in a while, no matter what it is, okay? You know? You know, we just took out, you know, one of our teammates, right? It was, you know, Chanel.
Chanel’s birthday a couple of weeks ago, right? Chanel Bailey, right? You know, Tariq, right? There are a couple of the top players that we have in our base shop, right? You know, so we broke bread with them a couple of Saturday nights ago, right? You know, you know, to show our love for them, to show them how much we love them and how much we care for them.
You know, you gotta do that, right? You know, maybe it’s not.
Maybe, maybe not a dinner, but maybe sometimes a lunch, maybe sometimes a breakfast, right? You got to do that.
You got to have that bond, you know, with your teammates and your players, right? And we even do trips sometimes, you know? You know, together, right? You know what I’m saying? There’s, you know, there’s a way that you could do things right, that you can create excitement, keep excitement, all right, and build a big business.
You know, I want to give a shot, a shout out, right? You know, they’re saying to, you know, one of the new plays that we have in the base shop, okay, guys, you know, he’s actually on Chanel and Tariq’s team, you know, a gentleman by the name of Manny Depas, okay? You know, he just got, listen to this, right, guys, six months into business.
He got fully licensed.
Fully licensed, right, with a 6 in 63, right? He’s securities license, right? And I think his first.
His first week out of the gate, all right, with the securities license, he did like seven or eight new accounts, okay? So, you know, there’s an example, right? You know, what you talk about happens, right? And what you show people, you know, it grows, right? So, you know, that’s because of, you know, they’re talking about what we do.
You know, we’re excited about him, you know, right now he’s a full time.
He’s a full time nurse, right? You know, just getting away.
He’s getting ready to, you know, you know, to walk away from that, I think, over the next couple of months, right? And, you know, we’re getting him ready so that this way he can go full time in Primerica and not think about any freaking job ever again, okay? Because that’s the idea, right? Because, you know, you heard the real estate agent story, right? And Tony and Shelley’s team, right? You know, he comes into business and, you know what I’m saying, all of a sudden, him and his wife, right, Six figures, you know, going to RVP tonight, right? I mean, you know, you got to give people an opportunity and a chance, you know, you have to, right? So we’re excited about him.
And, you know, listen, you know, we’re going to work with him even though, like, he’s not direct us, right? But we’re going to work with him like he’s direct us, right? Because we wanted to succeed.
And you know, what the idea is, you know, just like a lot of other people in the base shop.
The idea is for him, okay, to go to RVP as soon as possible.
As soon as possible, okay? Because you know what? When you’re fully licensed, you can make a 90 day run, okay? If you’re willing to go out there and work hard and you can go to rvp, all right? And that’s when this business really starts.
That’s when the big money starts coming, and that’s when you start building empire.
So, guys, listen, man, super excited weekend.
Proud to be business with everyone, man.
Love you guys.
Can’t wait to see everybody at the top, man.
