Executive TLDR
Millionaires think differently and act intentionally with money.
Mentorship and coachability accelerate success dramatically.
Wealth is built by managing money wisely, not just earning more.
Energy, discipline, and constant growth separate winners from strugglers.
Success requires doing a little more than expected—consistently.
Video Summary
Inside The Millionaire Mindset
In the inaugural episode of The Millionaire Mindset, host Jason Martin sits down with Jim Meyer, Senior National Sales Director with Primerica.
Jim never expected to be interviewed as a millionaire. As a young man, he believed sports would be his path to wealth. Instead, mentorship, financial education, and disciplined thinking redirected his life.
His core message:
Where you end up financially is determined by how you think.
Why Most People Struggle Financially
Jim highlights a harsh reality:
After 40 years of work, the majority of Americans are either still working or financially dependent.
The difference between the 5 percent who thrive and the rest?
Mindset.
Millionaires:
Think long-term
Seek mentorship
Refuse to settle
Manage money wisely
It’s Not What You Make — It’s What You Do With It
One of Jim’s strongest principles:
Income alone doesn’t create wealth.
Money management does.
He shares examples of lottery winners who go broke because they lack financial education.
Simple compounding strategies—like consistent monthly investing—can create hundreds of thousands over time. The key is starting early and staying disciplined.
The Power Of Mentorship
Jim credits his success to strong mentors within Primerica.
Unlike traditional jobs where coworkers compete for shifts, his leaders had a financial interest in his growth.
This changed everything.
Mentorship provided:
Accountability
Coaching
Belief
Stretch goals
Success accelerated because he submitted to coaching—even when uncomfortable.
Coachability And The Doubt Barrier
Jim discusses the “Big D” — Doubt.
Everyone faces it.
True coachability means:
Taking direction even when unsure
Acting despite discomfort
Trusting leadership long enough to see results
Partial submission leads to partial results.
Energy As A Competitive Advantage
One of Jim’s most passionate themes is energy.
Low energy produces low results.
He emphasizes:
Motion creates emotion
Smiling intentionally changes outcomes
Affirmations influence performance
Winners do what they don’t feel like doing
He echoes the philosophy of Art Williams:
Do a little more.
Rebuilding With Youth And Vision
After decades of success, Jim chose to rebuild his organization with younger leaders.
Why?
Youth brings hunger and openness
Younger entrepreneurs embrace passive income
Fresh energy revitalizes culture
He applied mastermind principles inspired by Think and Grow Rich to create structured leadership boot camps and training systems.
The result:
New momentum.
New leaders.
New duplication.
From Shy To Dynamic Leader
Jim openly admits he was once shy.
He transformed by:
Listening to recordings daily
Studying training sessions repeatedly
Practicing communication deliberately
Modeling high-energy behavior
Growth was intentional—not accidental.
Lessons From Kitchen Table Appointments
In humorous and chaotic early client meetings, Jim learned resilience:
Distractions are inevitable
Not every appointment goes well
Some clients test patience
You get better by doing more
Each setback strengthened his resolve.
Final Wisdom
Success is not complicated.
It requires:
Submitting to mentorship
Managing money wisely
Growing personally
Maintaining high energy
Doing slightly more than expected
Those willing to stretch beyond comfort create extraordinary outcomes.
FAQs
Who hosts The Millionaire Mindset?
Jason Martin.
Who is the featured guest in Episode 1?
Jim Meyer.
What company is Jim Meyer affiliated with?
Primerica.
What defines a millionaire mindset according to Jim?
Thinking differently, managing money wisely, and refusing to settle.
Is income the most important factor in wealth?
No. Money management and discipline matter more.
Why do many lottery winners go broke?
They lack financial education and structured planning.
How important is mentorship?
Critical. Mentors accelerate growth and provide accountability.
What is the “Big D” Jim mentions?
Doubt.
How does someone become more coachable?
By acting on direction even when uncomfortable.
Why does Jim emphasize energy so strongly?
Energy attracts people and drives consistent action.
What role does affirmation play in success?
It conditions mindset and performance.
Why did Jim rebuild with younger leaders?
To reignite culture, hunger, and long-term momentum.
What book influenced the mastermind structure mentioned?
Think and Grow Rich.
What advice does Jim give new Primerica reps?
Be patient, test commitment, and focus on those who respond.
What helped Jim overcome shyness?
Recordings, repetition, coaching, and deliberate practice.
What is the ultimate formula for success shared in the episode?
Do a little more than expected—every day.
Glossary
Millionaire Mindset
A belief system centered on long-term thinking, discipline, and intentional wealth building.
Coachability
The willingness to accept guidance and act on instruction without resistance.
Passive Income
Income earned without active daily labor, often from investments or residual business structures.
Financial Literacy
Understanding how money works, including saving, investing, and compounding.
Mastermind Principle
A collaborative strategy where aligned individuals combine ideas and accountability for accelerated results.
Compounding
The process where investment earnings generate additional earnings over time.
“Discover the Secrets of Success with Jason Martin’s Exclusive Interview Series”
Welcome to the inaugural episode of our groundbreaking series on PFSMedia.com, where Jason Martin, a seasoned serial entrepreneur, embarks on a journey to unravel the mysteries of success through the eyes of the financial industry’s most accomplished figures. In our first-ever episode, we present an intimate and enlightening conversation with none other than the distinguished Senior National Sales Director with Primerica, Jim Meyer, a self-made millionaire with a story as inspiring as it is educational.
Join us as Jim opens up about his unexpected path from aspiring athlete to financial maestro, sharing the pivotal moments and decisions that shaped his extraordinary journey. This is more than just an interview; it’s a masterclass in the millionaire mindset. Jim delves deep into the essence of what sets apart those who achieve financial freedom from those who only dream of it. He candidly discusses the impact of mentorship, the power of positive thinking, and the crucial importance of financial literacy.
But this is just the beginning. As Jason and Jim engage in a heart-to-heart, they uncover invaluable insights into handling wealth, overcoming personal doubts, and the significance of mentorship in crafting a successful career. Witness the transformation from a shy individual to a confident leader, and learn the strategies that can turn aspirations into realities.
Prepare to be captivated by Jim’s compelling anecdotes, from humorous kitchen table encounters to life-changing advice from mentors. Each story is a lesson in perseverance, vision, and the relentless pursuit of excellence.
This is your exclusive invitation to step into a world where ambition meets action. Whether you’re a budding entrepreneur, a seasoned professional, or simply seeking inspiration, this video is a must-watch. Get ready to be inspired, to challenge your limits, and to ignite your passion for success.
Join us on this incredible journey and discover the keys to unlocking your own millionaire mindset, only on PFSMedia.com
Summary:
Jim’s Unexpected Journey: Jim talks about how he never imagined he’d be interviewed as a millionaire. He thought he’d make it big in sports, but life had other plans.
The Millionaire Mindset: Jim dives into what sets millionaires apart. It’s all about thinking differently than those who struggle financially. In America, too many people work their whole lives and still end up struggling.
Mentorship’s Magic: Jim credits his success to the mentors he had at Primerica. They pushed him to aim higher and never settle.
It’s Not What You Make, It’s What You Do With It: He emphasizes the real deal about money – it’s more about managing it wisely than just earning it. He even talks about lottery winners who end up broke because they don’t know how to handle money.
Saving and Investing for the Long Haul: Jim shares his insights on the importance of being smart with savings and investments, reflecting on his own experiences.
Life-Changing Coaches: He highlights how coaches and mentors, both in sports and business, played a huge role in his life.
Being Open to Coaching and Battling Doubt: Jim talks about the importance of being coachable and how doubt can be a big hurdle.
Teamwork in Business: He sheds light on the importance of building a team with the right people who share your motivation and drive.
Guidance for Primerica Newbies: Jim advises newcomers to be patient but also to know when to focus their energies on the right people.
Injecting Youthful Energy: He discusses his strategy of bringing in young, energetic people into his organization to keep things fresh and dynamic.
Starting Anew with Fresh Strategies: Jim shares his experience of revamping his business approach and starting over with a young team, despite past successes.
Continuous Learning and Growth: He emphasizes the importance of personal development and staying open to learning new things in business.
From Shy to Dynamic: Jim opens up about how he transformed from a shy person to a dynamic leader, thanks to a change in mindset and energy.
Learning Tools and Techniques: He mentions how he used recordings for training and development, highlighting the importance of continuous self-improvement.
Unforgettable Client Encounters: Jim shares some funny and challenging stories from his early days, dealing with clients directly.
Parting Wisdom: Finally, Jim wraps up with encouraging words, emphasizing that success is about consistently doing a bit more than expected.
Transcript:
Jason Martin
So I want to thank you for inviting me into your home.
Jim Meyer
You’re welcome.
Jason Martin
Your heart, your head.
Jim Meyer
You’re welcome.
Jason Martin
And we’ll put something cool together for the team. So I don’t know. Tell me a little bit about James Terrence Meyer.
Jim Meyer
Well, you know, I love your series that you’re putting together here. As far as a millionaire mindset, in my wildest dreams, I never thought I’d be interviewed for something about being a millionaire. Not that I didn’t want to be millionaire. I thought I’d become one being an athlete, but didn’t have the ability to do that. But as I think of those words and you mentioned those words to me, a millionaire is somebody that thinks differently than people that struggle. It’s pretty sad in America today that after working 40 years of people’s lives, that 90% of them are struggling. I think the percentage is something like 36% still working. 54% are dependent. So I think it’s amazing that 36% of people after working 40 years, still got to keep working. 54 still should be working, but they find other ways.
Jim Meyer
They become dependent on other people, and then only 5% become okay or wealthy. And for me, that made me like, how does that happen? And because of Primerica and the leadership I had, they taught me the difference. It comes down to the way you think. It’s all about the way you think. Every one of us are where we are in life because the way we think and what we want out of our lives. And after now being in the people business 39 years, I’m convinced most people want more out of their lives. Well, then the question is, why don’t they get it? If you want more out of your life and we know most people are ending up either broke or dependent, where’s the disconnect? Well, I’m convinced I know where that is.
Jason Martin
Tell us.
Jim Meyer
It’s where they think, how they think. Why do we think certain ways? Because who we listen to, who we hang out with, what we read, all these things fill us up, and we settle. I’m fortunate that I had mentors that were so far ahead of me. There was no settling. And the more I did, the closer I didn’t get, because they kept stretching. And over my now 39 years, I’ve had been very fortunate to become somewhat successful in a lot of people’s eyes, being a millionaire before I’m 30 years old. But that wasn’t the end of it for me. That was the beginning of, oh, man, I can do this crap. Let’s go rock and roll. And I think it comes down to, first off, accepting it’s not how much you make that counts. It’s what you do with what you make.
Jim Meyer
And what I love about our business is we get to get people to make money, but then we teach them what to do with money, because we all know lots of people that make money end up broke. I had a lottery client, had the possibility to get a lottery client. So I did a lot of research on what happens to lottery winners, and I ended up getting the client, but I got the client because I explained to them most lottery winners end up broke. How could you end up broke when you just won a $6 million lottery? An $8 million lottery? Now there’s hundreds of millions of dollars, okay, that’d really be tough to get broke on those. But I’m sure they’ll figure out a way to do it because they don’t learn how money works. They don’t learn simple, basic principles.
Jim Meyer
And when you understand that if you save $500 a month for 25 years at a 9% return, you got 560 grand, I heard that when I was in my 20s. I’m like, I got to get to the point where I can do that now. When you’re 25, you think 25 years is a long time away. You think, oh, shit, 50 is forever from now. Now that I’m 62, 50 isn’t forever from now. It happened twelve years ago for me. And when I used to think 50 was old, now 50 is young, but it is what it is. My point is, time goes fast, so you better learn to do the right thing with your money, then go make more money and do something with it. Makes sense.
Jason Martin
Absolutely. So you mentioned having mentors. So before you had your mentors, what was life kind of like for you then?
Jim Meyer
Well, before I had mentors, actually, I’m very fortunate. I’ve always had mentors. My mentors were my coaches in basketball.
Jason Martin
Okay.
Jim Meyer
So being an athlete, okay. High school, college, I always had coaches. And my coaches were the people that gave me direction on what to do. When I graduated college, I didn’t have anything. I didn’t have a job. I was in a difficult situation. And I thought the mentorship, coaches for lack of really, coaches. I wasn’t going to have a coach anymore. So what was it like? That’s a good question. It was empty. I was disempowered because I felt on my own. I find this business and I find leaders. Joe Enser, Bob Safford, they had a financial interest in my success. I bought into that. They didn’t have to explain to me five times, we have a financial engineer success. When you make money, we make money. When you don’t make any money, we don’t make any money.
Jim Meyer
Which one of those two do you think we’d rather do? I answered it once. You’d like to make money. So what does that mean, Jim? That means you want me to make money. So when I didn’t understand stuff and asked me to do stuff that was uncomfortable, just like with my college, coaches had me do these certain drills and get in the gym and work out in the weight room. Excuse me. I didn’t like running every morning in college. Wake up. We had a little loop upstate New York. A big loop. I didn’t like running those loops, but I knew the coach had a plan for us to be in better shape than the competition. So when I met these guys that had a financial interest in me, it gave me a whole new lease on life.
Jim Meyer
I became empowered again to submit, which I believe a lot of people have a problem with. That dan. Everyone’s coachable. When they like to play, the coach called. But when they don’t like to play, the coach called. They clam up, and I don’t like that play. Well, there’s no bob Savillent said to me, he says, Jimmy, there’s different levels of coachability. I was like, Jeez, I’m so not buying that, because either you’re coachable or you’re not. Either you’re pregnant or you’re not. Now, I will say, after being in leadership now for 30 plus years, I do understand what he meant by that, because everyone submits at their own pace. When I thought I was 100% coachable, I wasn’t. Okay? There was things I was questioning, because we all have that big D word in our life. The big D word.
Jim Meyer
You know what that word is? Doubt. We doubt things like, Is this guy? When I first heard they wanted me to make money sounded good. I liked the way it sounded. But I come from the Daily News. Nobody it was a union system. I had a number. The people in front of me could care less if I showed up to work or not. The people behind me hoped I didn’t show up to work because it was called We Shaped Up For Work. And what it meant was we’d all show up. And if they needed 142 guys, if they got down to me, I’d go to work. If they didn’t get down to me, I would walk. That meant you went home. No work that day.
Jim Meyer
So it wasn’t like the guys behind me were happy to see me, because if they only needed one more guy, I might be the last guy. Now, I come into this team together. Everybody achieves more. Now, I understood that in basketball, but I never thought that could also happen in business. And once I got engaged and started going through, I started saying, oh, I started realizing why the Financial Institute meant so much, because the better I did, the better they did. It’s a win situation. Same thing with our clients. Nothing good happens unless we get somebody the proper life insurance. Nothing good ever happens unless we get somebody the proper Roth IRA or rolling over. How many people have their darn money sitting in a former retirement plan that they don’t work for that company anymore? That money needs to get out of there.
Jim Meyer
We have the biggest transfer of wealth in the history of the world getting ready to happen. So all these things they were selling me on that I was going to be able to take advantage, which is a bad word. Oh, don’t take advantage of people. I’m not taking advantage of anybody. I’m going to take advantage of the opportunity by submitting to it. And that was submitting to their coaching and their leadership and their mentorship.
Jason Martin
Absolutely. So there’s a lot of people that are going to watch this that are potentially newer in Primerica. And what might….. Yeah.
Jim Meyer
They’re Lucky, They missed the growing pains.
Jason Martin
What might you say to them for those that are finding people that are maybe coachable or not coachable? How do they kind of tell the difference between the two and know when to say cut your losses, but know when to focus your energy elsewhere?
Jim Meyer
Well, the first thing is to believe in people. Treat people the way you want to be treated seeing others what you are yourself. So get your own situation. Right. First, get a plan. I had my own plan early on, okay? I was saving money. I saved only a little money. But get a plan put together that you are buying into. Then do what I call bob Safford taught me these little test clothes. Along the way, I would send somebody the how money Works book. Tell them to read it and get back to me with some takeaways from the book. Certain people didn’t get back to me. I would then follow up, say, Jason, did you get a chance to look at that book yet? Oh, no, I’ve been busy. Well, not that I’m strike one. Strike two, you’re out. But all right.
Jim Meyer
Well, why didn’t you get a chance? Well, they give you enough evidence that they might not be the one. The one I look for is the guy that sends me a text. Jim just got done reading the book. Here’s takeaway one. Here’s takeaway two. Here’s takeaway three. But be careful. Don’t give up too early. Because I have called people and said they said, I’m sorry, I’ve been busy, but I’m going to get to it now. So I think patience is the big play, but it’s patience with a sense of urgency because we can’t wait for people. Whether you’re new or whether you’re me, a 39 year veteran, we got to get moving if we’re going to be building a business. We got every month is a new game. I think there’s twelve games a year in Primerica. Every month is a game.
Jim Meyer
So whatever month you’re in right now, that’s a game. Either you get a W or you get an L. Very few teams go undefeated. Right. The last one to do to the NFL was the Miami Dolphins forever ago. Okay? And it’s hard to you don’t have to go undefeated to become a champion. You don’t have to go undefeated to become wealthy. You just got to continue to grow. So when do you give up on people? When you have somebody else to call? When you have somebody else to follow up with or you don’t like the person, you get to work with people here that you like, oh, Jim, you think you’re better. Just because I don’t want to work with you doesn’t mean I don’t like you, doesn’t mean I don’t think you’re a good person.
Jim Meyer
But if I’m not connecting with you, we don’t have similar interests. And every time I ask you to do something, you resist. Well, you don’t qualify.
Jason Martin
You’re essentially going into business with this person. You need to have that synergy.
Jim Meyer
Synergy. I love the word, okay, but I follow up with people if I want to be in business with them, if I don’t want to be in business with them. There’s a lot of people that are struggling. Have I mentioned? I know I did. 90% of people are dependent or still working after 40 years. I’m going to find the young ones that want to go not be in that category. And they need leadership. And sometimes you need a little kick in the butt, too.
Jason Martin
Speaking of finding young ones, I couldn’t help but notice at this event that there is a larger group of younger people within your organization. What’s kind of shifted? What’s going on?
Jim Meyer
Well, when I started, I was 23. That was 39 years ago. So for all you people watching this, if you’re a little slow now, I’m 62. So most of the people that I got on the team have been with me for 20 or 30 years. So if you’ve been with us for 20 or 30 years and you have to be 18 to get a license, it means you’re in your 40s or 50s or sixty s at this point. And speaking quite frankly, I got tired of talking to people about their doctor’s visits, because that’s what a lot of 60 year olds want to do. Man, oh, man. I went to the doctor, I got tired. Other and I made a decision. Kibberly and I made a decision that we’re going to start this one more time. Movement with young people.
Jim Meyer
Doesn’t mean I don’t have people in their forty s. Fifty s, sixty s. I got some of them, but they better have a youthful art, and they sure as hell better not talk to me about their damn doctor’s visits. Okay? And it’s not by accident. Joe answer with me had a youth movement. Our average age of our team was 25, 26 years old for many years. And I want that again, because I also believe that if I hang around young people, it will keep me younger. And it’s true. It has happened so far in a short time. I’ve done it. I know I’m more youthful now than I was when I was on an eight year semiretirement role.
Jason Martin
So you’ve put together this plan that you’re doing now with these new people. Is this a revamp of something that you’ve always done? Is this an all new plan.
Jim Meyer
All new.
Jason Martin
All new.
Jim Meyer
I was done. I was done. My original plan in this business was to work 20 years. I had people I knew that were firemen and police officers. They had that 20 year and they were done plan. And I’m like, man, if I do this for 20 years, I could be loaded and be in a really good situation, be done. And after 20 years, I was in a really good situation. I was still enjoying what I was doing, but I had some personal things go on. Our parent company at the time went through a big mess, and I had millions of dollars disappear in my net worth. And I was like, oh, I don’t think it’d be a good time to slow down right now. So I kept going. And at 30 years, though, I was like, Man, I’m bulletproof.
Jim Meyer
And that’s what I think everybody should be. Get to the point where no matter what happens, man, if you never get paid another set in your life, you’re at a point where nobody could squeeze you. You can still live the life you live. I’m very fortunate. I got a wonderful life, okay? I got very thankful for the blessings I’ve had there. But I wanted to be a point where if I made no money, I could still live that way. And I was at that point in my 30th year, which was I was 53. And I’m like, okay, we’re done, and not done with the business. I was at a 30,000 foot approach. I just wasn’t working with brand new people. Not that I thought I was too good to work with brand new people. I was just done with it.
Jim Meyer
And I consider myself more of a grandparent, okay? Instead of the parent, per se. And it was fun for eight years. I enjoyed it. And then I just, as I said, got tired of watching my business that was so youthful for so long become older. Not that the leaders were older, but they weren’t attracting younger people. And I heard all kind of, well, young people now they’re lazy. Young people this, young people that. And I didn’t know if that was true or not. Now that have I done it coming up on a year, I know this. When I was 23, young people were lazy. But guess what? There were young people that were aggressive and ambitious and motivated, like me. You know what I found out?
Jim Meyer
Now, there might be some lazy ones that are in their 20s, but I’m meeting some ones that want leadership. They want coaching, they want a plan. And they’re workers. And different than when I was in their 20s. They love passive income. I didn’t even know what the passive income was when I was in my twenty s. Now I live off of it, okay? My whole life is passive income. I love passive income, okay? Didn’t even know what it was these young people I’m meeting. They’re like passive income side hustle, dude, I’m in. What do we got to do? And we got some really good ones. And we will have 100 new people making 2000 a month. Ten making ten and three making 25,000.
Jim Meyer
And what’s really unique, Jason, is we got some VPs now that are duplicating it, and they’re going to have 100 making $2,000 a month, 110 making ten, and three making 25 on their way to regional vice president, because that’s what’s going on in our company. There’s some amazing people blowing through the ranks.
Jason Martin
Absolutely. No, that’s fantastic. Yeah. The energy at this particular event was just know I mentioned it from the stage that hands down, was the most well put together, easy to follow, well organized training system I’ve ever seen.
Jim Meyer
Well, I take that as a big.
Jason Martin
Second to none with Bob Safford.
Jim Meyer
And you’ve been to all of yes. I don’t take credit for the event. I have an incredible team of VPs that came together. We totally took the Think and Grow Rich book and took the mastermind principle out of it and have literally worked it for the last seven weeks. And those guys really we all put our egos away and came up with it. But the reason we did it is what I realized was starting over, that there’s a lot of moving parts to this business. And because I started from nothing, anybody I brought in knew nothing. I had no field trainers. I was it. And I haven’t field trained anybody for 37 years.
Jason Martin
Wow.
Jim Meyer
So I didn’t know how to do it, and by the grace of God, I was willing to admit to that. So I didn’t play like I had all the answers. I was very upfront with the people I was bringing in. I don’t have all the answers, but I promise I’ll get them. So after a couple of events and a couple of meetings, I said, we got to do a boot camp. Because I grew up, as you know, with Bob Safford, who was unbelievably, fundamentally sound. I had him every six weeks teaching the stuff we taught this weekend. I had Joe Enser, who was unbelievable at The Mentals. Okay? So they always talk about the word fundamentals. Joe taught the mentals. Bob taught the fundamentals, the closing, the overcoming objections, the creating interest. Okay. Joe did some creating interest stuff also.
Jim Meyer
And I remember sitting there one day going, so Joe does The Mentals, bob does the fundamentals. There’s another word in there fun. So for 30 years of my career, I was the fun guy.
Jason Martin
The fun guy.
Jim Meyer
Yeah, I was the fun guy.
Jason Martin
Awesome.
Jim Meyer
He handled mentals. He handled fundamentals, and we rock and rolled. Well, now, all of a sudden, I come back out of retirement, and Joe’s not here, bob’s not here, art’s not here. I’m here. I haven’t done it forever, and I don’t have my power source. So it was all right. It would have been easier to say, this semi retirement is really good. I’m really liking this, which I could have done. I did think about it a few times. Did I say, no, that’s not who I want to I don’t want that to be my final quarter of my life, my final chapter of my life. I want it to be, that son of a bitch went down swinging. Okay. If the good Lord gives me enough time, those numbers are going to come to fruition. No challenge.
Jim Meyer
And some of the people that we promote out, they will also duplicate that because that’s what you experience this weekend. What we just did now could be duplicated and we’re going to continue doing it and we’re going to keep getting better. So I appreciate you noticing that, but it wasn’t me. It was a total team effort, which I’m very proud of.
Jason Martin
That’s fantastic. I don’t know. There you go. You do a lot of interviews, right? You’ve been on stage quite a bit. Is there ever something that you just want to talk about that never seems to come up or you just never seem to have the time to say it up on stage?
Jim Meyer
No, I’ve never sat around and thought about, boy, I wish we talked about that. I can’t say I have because I pretty much always am talking about something I want to talk about no matter what the questions are. I guess that’s not the right thing, but I get on a track. But one thing I am very passionate about is people’s energy level. It amazes me how many people will sit there and say, if I had more energy, I would do more if I had more. This if nobody wants to do what they don’t want to do, that’s not me, that’s not you, that’s everybody. That’s everybody. I never want to do what I don’t want to do. But winners do it anyway. We do it because we believe it’s going to get us closer to our goal. I joined this business.
Jim Meyer
I did not want to talk to people, but they said, you got to do appointments. You got to go to work. Working is being on appointments, we’re making appointments. So when I was a low energy person and I went about it with low energy, I got no results. But when I started, for lack of better word, hyping myself up, I’ve been accused of myers a bunch of hype. I don’t think it’s hype, I think it’s hope. But internally, I was getting walking faster. I started talking louder. I started smiling more. I worked my butt off on smiling because I needed to be an attractor to people. I needed to get people to want to come follow. Not me. Nobody follows me, but they follow the direction I’m going in years ago. Come follow me. Follow Joe and Bob, man.
Jim Meyer
Look what we’re going to go do. This is going to be unbelievable. And they followed. We built a wonderful business. Now it’s at 62. Where do you get your energy from? I travel a lot. So many people say to me, Boy, you must be exhausted. Number one, if I was, I would not tell you because what is that? I’ve been away 20 I just got back in town. I was gone 22 days, all right? Got back Friday. On Tuesday, I leave for another Tuesday to the following Tuesday, 15 days, all right? And Spain, new York, New Jersey. Now we’re going to London and Italy. Go watch the Jags play over in London and go over to Italy. But people hear that schedule, they go, I don’t know how you do that. I’d be exhausted. I’m a believer in affirmations.
Jim Meyer
That person just affirmed they’re going to be exhausted. Then they wonder why they’re exhausted. I was trained when I was very new in this business, if you’re going to sleep late at night, you’re not going to get a good night’s sleep compared to what used to. Don’t go to sleep telling yourself you’re going to be tired tomorrow. They said to me, have you ever taken a nap, Jimmy? I said, oh, yeah, I love naps. I love naps. They go, what’s your typical nap? I don’t know, 20 minutes, 40 minutes maybe. Usually not more than 45 minutes. They go, Tonight’s could be a three hour nap. Instead of going to sleep saying, I’m only going to get 3 hours, say, My God, I’m getting a three hour nap. Tonight changed my life. Changed my life.
Jim Meyer
Because I’m not going to sit around rolling on a surf for a flicker. So when I think of energy and I think of people that don’t have it, they don’t have it because they’re not willing to move faster. Motion creates emotion, dudes. Oh, you were born that way. That’s bullshit. I wasn’t born this way. My mother was outgoing. She was outgoing. Beautiful woman, big smile. My dad was the gruffest. He was a union worker. Okay? It’s hard for people to believe I was shy. I was shy in high school. The song, he’s so shy. The cheerleaders singing about me. Some people thought I was stuck up. How could I be stuck up? I’d never be stuck up about wasn’t stuck up. If I didn’t know you, I would have talked to you. All of a sudden, I go to a college.
Jim Meyer
I broke out of my shell a lot in college. Then I get in this business. On the other side of my fear of talking to people, is this life I wanted now? Is it the life I live now? No. I couldn’t even dream the life I live now. Nope. The life I wanted at that time was my own apartment. I wanted a nice car and I wanted spending money. So I got an apartment. And once I got that apartment, I didn’t want an apartment. No more because I was paying. I was a mother daughter home in Clifton, New Jersey, and I knew damn well I was paying the person who lived downstairs’s mortgage. Not the whole mortgage, a part of the mortgage. Every month already I go, I want my own house, own my own house.
Jim Meyer
And then all of a sudden, I bought my own house. I bought a mother daughter house, and somebody who lived downstairs paid part of my mortgage. That house didn’t have a garage. Then I wanted a garage. Busted my ass to get a place down in Edison, New Jersey, with a garage. Then I wanted a house. Got a house in Wayne. Then I moved to Florida, got a house. Got a house at the beach. Now I got what I consider a wonderful home here in Jacksonville and got a beautiful home in Scottsdale, Arizona. I’m a guy that joined, and I was living with my mother and father, and then I ended up living with my grandmother because I couldn’t afford a place and they got divorced. But I love the fact it doesn’t matter where we start, it matters where we finish.
Jim Meyer
But if you’re going to finish, you got to have the energy to finish the race with energy, not fall over the goal line, say, oh, thank God I made it. Suck it up. So I guess maybe I did have a little something in me. About what I don’t get to talk about it’s. Energy. Light yourself on fire. Art Williams say this. Light yourself on fire. People will come watch you burn. I used to give a tongue to me, you having trouble prospecting people go over to the Shell Station, take the gas out, shoot it on yourself. Light you on fire. People will come around you and talk to them. Now, I used to have to give a disclaimer because somebody once said, you’re going to get sued doing that. Okay, whatever. Stupid. People are stupid.
Jason Martin
So was there any tools that you may have used throughout the time to help change the way that you thought?
Jim Meyer
Yeah, well, Joe Incher was the king of recordings. The king of recordings. Okay. We all had little young people don’t know what these are, but they were micro cassettes. There were these little cassette tapes that would put in these little recorders, and we’d use them for two things. One is when went to meetings, we would record the meetings. The other thing we’d use them for is when we used to go out and replace people’s life insurance. The agents used to show up sometimes and say that we’re outlawed and we’re illegal, and I’m a part timer, which I was. But we would record it, and it was the best because we’d sit there and say, hey, Mr. And Mrs. Client. These agents, sometimes they like to confuse stuff. So if you don’t mind, we’re just going to record this today.
Jim Meyer
And the clients would be fine with it. He’s going without recording. And I would have multiple of these things, me and the guy wrestling over the record. Okay, but my point of bringing up was we used the recorders for meetings, and were students. Students. Our car became our classroom when were working out was a classroom. All right? We would listen to trainings over and over and over again to condition ourselves. That’s why I love what you have done by putting together these programs that people could plug into. I love the idea of people taking 15 minutes a day and schedule it into their day. I recommend in the morning, and you begin your day with the right frame of mind. It’s amazing how many people think that’s corny. It’s goofy. It’s hype. It’s all hype. It’s not hype. It’s growth.
Jim Meyer
It’s getting your mind right, being the right state of mind. So I’ve always believed in our business, a personal growth development business with a high back end compensation. Most people don’t want to grow. I don’t care who you are. You got to grow. Just like this new venture for me, I’ve had a lot of success in my former career, which was here, by the way, so I should be able to just flip a switch. No, I got to grow again. I got to get better. I’ve lost some skills, and every day I work on that.
Jason Martin
So when you were first licensed and you were out there doing kitchen table appointments, meeting with clients, you have a funny story, a crazy story, just something that sticks out that happened at a kitchen table. That just unbelievable, if you will.
Jim Meyer
I got a few of them. Nowadays, we do a lot of things through technology and virtually and Internet. Back in the day, everything we did was kneecap to kneecap. We went to people’s homes. So you pick up the trainee. I used to always have the trainee drive because trainee knew where the client lived, so the trainee would drive. I’d get the trainee ready to give me an introduction. We’d always use the lucky night speech. If it’s my lucky night tonight, man, oh, man, everything’s going to go smooth as could be. If it’s your lucky night, the client’s going to be a pain. That you know what, but you’re going to learn a lot. You’re going to learn a lot of different things. And let’s see whose lucky night it’s going to be. I’d give him a high five, and we’d go in.
Jim Meyer
Well, I’m in this house, and it’s not going well. So in the middle of it, I go to trainee. I go, Looks like it’s your lucky night. Looks like it’s you. And the clients like, what are you talking about? And I go, It’s just between us. Don’t worry. They got this kid, beautiful child, beautiful job, and really misbehaved job. Kids under the table doing things. There’s a dog. It’s a disaster. All of a sudden, I feel something wet on my foot. I’m like, what the hell is going on here? To this day, we don’t know if it was the dog and her kid peeing on me, but something peed on me.
Jason Martin
Something peed on you.
Jim Meyer
And I wasn’t waiting around to find out if the kids was wet. I was like, let’s get out of here. Another one had a drunk guy. Guy’s drunk. It’s Monday night, so a lot of times people would have TVs on. We used to always do the kitchen tables at the kitchen table. We never wanted to use the dining room table because people only went to the dining room table for special occasions. I didn’t want to be known as a special occasion guy. I wanted to be part of the family. So we always worked on being at the kitchen table. At the kitchen table. There’s a small TV in this guy’s kitchen. So Monday night, and usually Monday night, we’d have to fight with the Monday Night Football. This wasn’t that. This was the wrestling WWE, and the guy’s really into this wrestling.
Jim Meyer
So I said, let’s say the guy’s name was Jason. I know I was training Tom. I said, Jason, would you mind turning the TV off? Because we’re going to talk about tonight is really important tom, is a big part of his training, and I think it could be a big help to you, too. But most importantly, we want to get Tom trained correctly, and we don’t want any distractions. I’m not turning off the WWE. Do you know who’s fighting tonight? Johnny Babuka. Who’s taking he starts naming people. I’m like, this guy’s into this shit. Good Lord, what am I going to do here? So I should have stopped it. I should have been a leader and said, hey, listen, Jason, he’s in training, and if this is more important, to learn how to maybe save tens of thousands.
Jim Meyer
Because what were able to do for him was we put together a plan. Tens of thousands turned to hundreds of needed to draw the line. I didn’t. I started going down the path. Path went down to the guy just being belligerent. He was drunk. He was drunk. There was no doubt about it. So it gets a little confrontational. Some people think it probably got a lot confrontational to the point where he throws me out of the house, okay, he’s like, you need to go. You need to go. First you’re telling me to turn off my WWE. Now you’re here giving me a hard time about my guy just was like he was belligerent. So never happened to me. Okay, let me get out of know. And Tom comes walking out with me, and I go tom.
Jim Meyer
I go, Tom, I told you, take me to people that like you. That guy don’t like you. Tom looks at me and goes, Jimmy, he likes me. He don’t like you. I’m like, yeah. You’re probably mean there’s stories upon stories, but each of us, I got to tell you, they threw me for a loop, but it got me to want to get back on the horse. Go do another one. Go do another one. Go do another one.
Jason Martin
That’s awesome.
Jim Meyer
Yeah.
Jason Martin
Well, Jim, I want to thank you for taking the time, sharing my pleasure. A little insight into your life, kind of how you got where you are today. And this is really going to help a lot of people.
Jim Meyer
Well, I’m glad to do it. Okay. I hope it helps. If it helps one person, that’s awesome. But it’s only going to help those that are willing to submit be coachable and believe that success is not as far away way as they think. But they got to always do, as Art Williams said, a little bit more. If they have the mindset just like me, if I have the mindset that I got to do a little bit more, success is absolutely guaranteed to happen. Thanks for being with me.
Jason Martin
Thanks so much. Appreciate it.
