Executive TLDR
Jude credits his start to a family introduction, belief from his sister, and mentors who poured into him.
Primerica rewards persistence even when you make mistakes, if you correct course and stay active.
He teaches “10 deadly sins” that quietly kill momentum and cause people to quit.
The #1 sin is lack of activity, it is a numbers business and your calendar must show it.
A major trap is confusing busyness for progress, being exhausted is not the same as being productive.
Consistency beats intensity, steady daily appointments win long-term.
Coachability means borrowing your leaders’ experience to compress time, ego is the enemy.
Accountability matters because no scoreboard equals no growth, leaders own the numbers.
Comfort after small wins is dangerous, it creates permanent “almost” people.
Avoid cross-lining and distractions, both create confusion and stall your trajectory.
Big events are leverage, they communicate and inspire at a level you cannot always do alone.
Chase results first, recognition follows.
Table of Contents
The message behind the title
The 10 deadly sins that make people quit
Sin #1: Lack of activity
Sin #2: Confusing busyness for progress
Sin #3: Hot and cold behavior
Sin #4: Not being coachable
Sin #5: Avoiding accountability
Sin #6: Getting comfortable too soon
Sin #7: Cross-lining
Sin #8: Getting easily distracted
Sin #9: Not promoting big events
Sin #10: Chasing recognition over results
What to do this week
FAQs
Glossary
1. The Message Behind The Title
Jude’s core message is that consistency is not a personality trait, it is a system. People quit because they drift into predictable mistakes, then blame circumstances. The fix is to identify the pattern, then replace it with daily standards.
2. The 10 Deadly Sins That Make People Quit
He frames these as common “sins” that quietly sabotage growth. The point is not guilt, it is awareness and correction.
3. Sin #1: Lack Of Activity
He calls this the number one killer. You cannot win by “walking.” If you claim you are full-time, your calendar must show daily appointment volume. He emphasizes that no-shows should not emotionally derail you, set enough appointments so that someone always shows.
Key idea: It is not a feelings business, it is a numbers business.
4. Sin #2: Confusing Busyness For Progress
He points out that people can look busy all day, forms, paperwork, listening to audio, but still accomplish nothing measurable. Activity must translate into outcomes like appointments set, presentations done, recruits gained, licenses progressed, premium written.
Key idea: Anyone can be busy, few are productive.
5. Sin #3: Being Hot And Cold
This is inconsistency: excited one day, gone the next after a rejection or cancellation. He uses a popcorn analogy, short bursts do not produce full results.
Key idea: Long-term consistency beats short-term intensity.
6. Sin #4: Not Being Coachable
He defines coachability as compressing time by adopting your leaders’ “brain,” their lessons, mistakes, and systems. His punchline: your coach is not the enemy, your ego is.
Key idea: If you are not coachable upward, you cannot demand coachability downward.
7. Sin #5: Avoiding Accountability
He argues that accountability is a scoreboard. If you are not tracking, you are not growing. Leaders own the numbers, good or bad.
Key idea: No scoreboard, no growth.
8. Sin #6: Getting Comfortable Too Soon
He calls out people who get one promotion, then relax like the mission is done. That comfort creates plateau and keeps people stuck at “almost” levels for years.
Key idea: Comfort zone is a long-term enemy.
9. Sin #7: Cross-Lining
He defines cross-lining as coaching people outside your base shop or mixing standards with other hierarchies, which creates confusion and undermines their leadership chain.
Key idea: Different teams have different standards, mixing philosophies makes people quit.
10. Sin #8: Getting Easily Distracted
Distractions show up as “new opportunities” and side paths. His line is strong: distractions are the destruction of your dreams in slow motion. He emphasizes focus and protecting energy.
Key idea: Where your focus goes, your energy flows.
11. Sin #9: Not Promoting Big Events
He says events are leverage. They let leaders communicate what you may not be able to yet, because of results, skill level, or credibility. Events create decisions.
Key idea: You need a village, you cannot build alone.
12. Sin #10: Chasing Recognition Over Results
Recognition is fine, but it cannot become the target. He argues to build substance first, recognition will follow naturally.
Key idea: Results first, recognition later.
13. What To Do This Week
Set a daily appointment standard you can keep every day, even if it is modest.
Track one scoreboard: appointments set, presentations done, recruits added, follow-ups completed.
Pick one coach and fully follow their standards for 90 days without mixing philosophies.
Audit distractions: list the “extra opportunities” pulling you away, cut at least one.
Promote the next event like it is your job, because it is your leverage.
FAQs
1) What is the fastest way to stay consistent?
Build a daily activity standard around appointments and track it like a scoreboard.
2) How should I handle cancellations and no-shows?
Increase volume so you are not dependent on a few appointments to feel momentum.
3) What is the difference between being busy and making progress?
Progress shows up in measurable outcomes, appointments, presentations, recruits, licenses, premium.
4) Why is “hot and cold” so dangerous?
It resets momentum constantly. Steady daily action compounds faster than sporadic bursts.
5) What does Jude mean by being coachable?
Borrowing your leaders’ experience to compress time and avoid repeating mistakes.
6) Why is accountability required?
Because tracking creates correction. Without numbers you cannot improve.
7) What is cross-lining and why avoid it?
It is mixing coaching standards across teams, it confuses people and weakens leadership alignment.
8) How do distractions show up?
Often as attractive “new opportunities” that pull you off your main path.
9) Why do big events matter so much?
They expose your team to high-level belief and examples you cannot replicate alone.
10) Is recognition bad?
No, but chasing recognition instead of results leads to shallow behavior and stalls growth.
Glossary
Activity
The daily actions that create outcomes, calls, appointments, presentations, recruiting, follow-up.
Numbers business
A model where consistent volume produces predictable results over time.
Busyness
Motion without measurable outcomes, it feels productive but does not move the scoreboard.
Productivity
Actions that create measurable progress, appointments set, presentations done, recruits added.
Hot and cold
Inconsistent engagement, intense effort followed by disappearance after rejection or setbacks.
Consistency beats intensity
Steady daily action outperforms occasional extreme bursts over long periods.
Coachable
Willing to follow direction, adopt a system, and reduce mistakes by listening.
Ego
The internal resistance that blocks coachability and correction.
Accountability
Regular reporting and tracking of activity and results with a leader or system.
Scoreboard
The tracking method that shows your actual numbers and progress.
Comfort zone
The set of actions that feel safe and easy, but limit growth.
Cross-lining
Coaching or exchanging standards across different teams, creating confusion and conflicting direction.
Distraction
Anything that steals focus from the primary goal and slows progress.
Big events
Conferences or trainings used as leverage to raise belief, standards, and commitment.
Recognition
Awards and titles, valuable as a byproduct, but dangerous as the primary goal.
Video Summary
00:00
Eight years ago, my sister Jennifer introduced me to this business, and I can’t believe it’s already been eight years. I was broke, like a joke, coming from Haiti, looking for an opportunity. I didn’t come to look for a job. I came to look for an opportunity. And she said, I know you would be great at this. And she believed in me and helped me get started. And I’m very grateful for the people that have paved the way for me, the people that God has put in my path to help me become successful. Me and my beautiful wife Nikki. Give it up for my queen Nikki in the house, including Coach Sharbo and Marlene Genesine. They were the larger banister for our community. Then Coach Tesha and Gerda Asanad.
00:56
I came for vacation in 2016, and RPP Jennifer took me to his office, and I heard that he was making about $300,000 at that time. And I said, if this guy can make $200,000 in this, I can do this, too. And I’ve been blessed with Coach Resi and Lloyd Verde for pouring their time, their energy, everything that they got within us to help us become who we are today in this business. But along the way, folks, we’ve made mistakes. Anybody made some mistakes when we’re building the business, can we be honest? And I’m glad that poor America has this type of business, in spite of the fact you’re making mistakes, but you can still get successful. And I’m going to share with you a few mistakes that we have made along the way just in case you might be making those mistakes right now.
01:52
We call them the 10 deadly sins in America. And if you keep committing those sins, you already know the consequences. Are you guys still excited? The first one, we call it lack of activities. And we hear that all the time. You got to have a lot of activities. You got to have a lot of appointments, folks. You can’t win a race by walking. You can’t win a race walking. Now, if you say you’re full time, F U, L L, not F, O l, It’s a numbers business. You got to make sure you have some numbers. You have some appointments in your calendar. Jude, I’m going to be RVP within the next 90 days. Great. Let me see your daily calendar. What do you have? How many appointments do you have on a daily basis? And sometimes some people, when some.
02:57
Some of our teammates, when they have their. Some of the appointments, don’t show up, and then they kind of like coach, you know, they kind of feel down. I say, how many did you have? Oh, I had three folks. It’s not a filling business, it’s a numbers business. I know If I set 10 appointments, for sure somebody’s gonna show up. I don’t care about those who didn’t show up. I’m focused on those. I’m focused on the numbers. I’m wanting the numbers to have the amount of people that I need to show up. Would you agree? Number two, Confusing busyness for progress. Do you guys have those people in your office? They seem to be very busy, squalling on pol, doing paperwork, doing a bunch of stuff. And they’re exhausted at the end of the day. But what did you do today?
03:55
Even the ads can be busy. But what did you accomplish for the day? Don’t confuse busyness for progress because anybody can be busy, but very few people can be productive. Next. Being hot and being cold. We’re talking about consistency here. A lot of people, when they come to the business, they get excited today. The next day they get their first rejection and then you don’t see them anymore. Then they show up again. Let’s say you take a bag of kernels, you put it in the microwave and the instructions on the back said you got to put it in there for three minutes, but you just put it in there for 10 seconds. How much popcorn would you have? Not that many. Would you agree? What if you take it out? Or you put it again for another 10 seconds, then another 10 seconds.
04:48
How much popcorn would you have? Some people, they are the same way in their business. They come hot today, the next day they’re cold, their clients cancel on them, then they’re cold. Then they get something happened at the job that pissed them off. And then they come back fired up again, folks. Consistency. This is when I learned this thing that totally changed my business. And I’ve seen a lot of great people. They come in this business with a lot of potential, but they’re not consistent. I’d rather give me five appointments today, five the next day. Instead of giving me 100 today and then the next week. I’m looking for you. I don’t see you. Because long term consistency will always beat short term intensity. Here’s another one. Not being coachable. We hear that all the time.
05:37
But few people really understand what being coachable means. Here’s what that means. That means I take the brain of Tesla Senard, I take the brain of Coach Shalom Ogennessine. I take the brain of coach Rezyverde. And I took all Their brain for. They’ve been in business for 10, 15, 20 years and then I just dropped their brain into my brain. That collapsed. A lot of time for him. That saved me a lot of mistakes. A lot of time. Would you agree? Because your coach is not the enemy. Your ego is the enemy. Because if you don’t have somebody you’re coachable to, you cannot demand coachability from your teammates. Here’s another one, avoiding accountability. A lot of people avoid accountability, folks. You got to be accountable to someone. You got to know what’s going on in the scoreboard. Because no scoreboard, no growth.
06:30
If you’re not slacking, you’re slacking. Do you guys get that? Because leaders own the numbers. Either they good or they bad. Is it not a sand getting comfortable too soon? But you just got promoted district leader and you stopped working. Somebody knows what I’m talking about. Some people, once they get a promotion, it’s like they’re already senior national sales director, they already million dollar earner and then they don’t work anymore and they’re gonna take a break and then they’re gonna come back after two months, three months, they’re gonna start getting going again. You guys familiar with those people? And that’s why a lot of them, they don’t become senior national sales director but they remain senior national district leader, senior. Get those. Does that make sense? Don’t feel comfortable. Talked about that earlier. One of your greatest enemy is your comfort zone.
07:29
Here’s another one. Number seven, cross lining. What does that mean, cross lining? It means you try to coach somebody that’s not on your bay shop or you exchange ideas with someone that’s outside of your team. And they might have a different philosophy and you think you’re helping, but they’re getting a different philosophy from their coaching. And what you give them is totally contrary to what they already get. Now they’re getting confused. Now they think that their coach is a bad guy because they have. You have different guidelines than they have. What’s the requirement to go RVP 10 by 10? No problem. And what’s their requirements is 20 by 20. Now when you start talking to these guys, oh, why did they ask you? Why did they ask you for 20 by 20? They only asked me for 10 by 10.
08:14
You see what’s going on right now? You’re killing somebody that you don’t even know in the business. But each hierarchy, each bishop, they have their own standards. Not because you 100 by 100. The other one is 20 by 20. That makes yours is better. Than this one. Does that make sense? Avoid quest lining. Here’s another saying. Getting easily distracted. Folks, I’ve seen this thousand times. People with great potential, but they get easily distracted. Let me tell you, distractions are gonna come. They’re gonna come in form of opportunity. How many people? Sometimes you’re building a business and somebody come to you with the greatest opportunity in the world. And to some people it’s an opportunity. But to those people that don’t have I don’t know where they’re going, it’s an opportunity. But if you know where you’re going, this is the distraction.
09:01
Distractions are the destructions of your dreams in slow motion. Because the moment you get distracted, you’re going to crash. David got distracted in the Bible. David, King David, he got distracted by the guy’s wife. King mm. Samson, one of the most powerful guy, he got distracted by putting his head on the wrong lap. Somebody will understand what I’m saying. You got to read your Bible. Okay? So distractions are the destructions of your dreams in slow motion. Stay focused because where your focus goes, your energy flows. Number nine, not promoting big events. I wish I learned this a little earlier in my career in America. But when I get it, team fired up, represent. Because promoting those events is what that means. I leverage those leaders, million dollar earners, to tell my team what I couldn’t tell them.
10:13
Maybe by the weakness of my communication skills, maybe by the results that I’m not having yet. But they had it. And you can’t build your business alone. You need a village. Because some people, you will never be able to inspire them. But I guarantee you, once they you expose them to this environment, they’re gonna hear a story and they’re gonna say, wow. They’re gonna make a decision and sin. Number 10, chasing recognitions over results. A lot of people, they’re doing recognitions for America. I’m in the making money for America, baby. Everybody love recognition. There’s nothing wrong with that. But let’s focus on building something, then the recognitions will come. But folks, you have a call on your life. And those hands, if you keep committing them, you’re gonna see you remain stagnant in your business, but you have an opportunity today.
11:11
See which one of those you’re already committing and see how we can go about changing it. Let’s go build something big for ourselves and our family. I’ll see you guys at the top. Because the top feels so much better than the bottom.
